Venta’s 8 Pillars of SEO


Performing an SEO audit on your website is no joke. Unless you have a keen eye for title tags, URL structure, and proper linking strategies it’s better to leave it to the professionals to tell you how your website is performing online. At Venta Marketing, we rely on our team of SEO experts to guide our clients through the very confusing world of SEO and they usually learn more than they ever thought they would about their business.

We enjoy educating our clients about the ins and outs of SEO because knowledge is power and our client’s campaign is more likely to yield a positive result if they are educated about SEO. So how does a busy team of internet marketers have time to teach their client’s about their website’s strengths, opportunities, and weaknesses? Long story short – we start educating them long before they even sign a contract and even pay us! In the early stages of getting to know a business, our sales team will put together a detailed, but not too lengthy, proposal that includes a dedicated section to SEO and our process. When clients read through this section, also known as the “8 Pillars of SEO Success”, they learn about our multistep process for achieving and maintaining high search rankings.

So how did we come up with the 8 Pillars? Well, we knew that SEO is an ever-evolving aspect of digital marketing, therefore, we needed a process that enables us to adapt to those changes. We have created this campaign iteration cycle to systematically generate the best strategies for our clients and we made it adapt to the changes in the SEO landscape. By regularly executing our 8 Pillars and developing a unique game plan through analysis and strategy development, we are able to keep a pulse on the success of the client’s entire campaign, continue to stay focused on their business goals, and recommend the best possible strategies.

Educating our clients is of the utmost importance so we begin teaching our clients about what to expect during their campaign before they experience working with our agency. By teaching our client’s about our process, we eliminate any surprises, educate them on the technical side of SEO, and build trust with them because they know exactly what we’re doing to their website. Our 8 Pillars are an original, Venta Marketing process and they have proved excellent long-term results for our SEO clients. We have outlined Venta’s 8 Pillars of SEO  below and we hope our process brings you success in improving your search engine rankings.



Terms To Know

Crawlability – A search engine’s ability to access and crawl content on a web page.

Indexability – A search engine’s ability to analyze and add a web page to its index.

When search engines scan and discover web pages to see if their information is relevant, they use crawlers or bots to index that content. To see how well a web page is crawling and indexing, we check for any issues detected in the informational structure of the website because it plays an important role in crawlability. Even the smallest problems with crawlability and indexing can result in your site losing rankings so we ensure that your website is built on a solid foundation and find additional opportunities for improving the site’s overall performance.



Terms To Know

Keywords – A particular word or phrase that serves as a code to the search engine, describing the contents of a web page.

Clients often think they know what customers are searching for but search terms and keywords tell us the unbiased truth. We measure the volume, competition, and relevance of existing keywords because this analysis allows us to determine the optimal target keywords for a business. It’s important to select the right keywords so the campaign aligns with the customer’s search. Defining keywords narrows down the search results, making it easier for customers to find the information they want without searching through the wrong web pages.



Terms To Know

Title Tags: An HTML element that specifies the title of a web page and they are displayed on the SERPs as the clickable part of the result.

META Descriptions:  The snippet of 155 characters or less which summarizes a web page’s content.

Headings: Tags that are part of the HTML coding for a web page and are defined with H1 to H6 tags.

Alt Descriptions: The description of an image, which usually isn’t displayed to the end user, unless the image or asset is undeliverable.

We measure missing or non-optimal SEO Title Tags, META Descriptions, Heading, and Alt Descriptions to know what needs further categorization or detail. We also measure your internal and external linking status to see how Google is evaluating your linking strategy. If your website is lacking internal or external links then we will find relevant pages or content to link to improve your rankings.



Terms To Know

Keyword Density: The percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

Readability: The ease with which a reader can understand a written text.

Nobody likes to read something that’s confusing, boring, or stuffed with repetitive keywords so we’ll analyze the core pages of your website for quality and quantity of content from a creative and technical perspective. This includes reviewing and recording the length, keyword density, multimedia, and readability of your content. Your web copy should always be relevant and focused on your audience’s needs, the solution to their problems, or the answers to their questions. Great website copy can do wonders for your SEO so we’ll make sure it’s appealing to your readers and Google.



Terms To Know

Key Performance Indicators (KPI’s): A quantifiable measure used to evaluate the success of a marketing campaign.

User Experience: The overall experience of a person using a product such as a website or a computer application.

Measuring engagement levels and Key Performance Indicators (KPI’s) tells us how your campaign is stacking up against your business goals. KPI’s are used to measure performance and demonstrates how effectively a business is accomplishing its marketing plan. We also measure the design, user experience, website traffic levels, bounce rates, time on site, user-origin, and other search ranking factors to see how your website facilitates the user journey. User experience has a direct effect on a website because if a website is built without conversions in mind, then the users will fail to take action.  



Terms To Know

Domain Authority: A calculated metric that measures a domain’s power or importance in search engine results.

Backlinks: When someone purposely links to your website from their own.

We measure the quantity and quality of relevant links, backlink volume, and the diversity of backlinks, because as more people link to your web pages and infographics, that tells Google’s algorithms to notice your unique content and make it more or less visible in search results. We also review your anchor text, and spam score, while performing a competitor backlink analysis to see if there are any missed opportunities.  



Terms To Know

NAP: Online names, addresses, and phone numbers.

The accuracy of your online local listings presence is very important because it tells your audience where you are located and how to contact you. Accurate NAPs and positive customer reviews are also a key part of local visibility because reviews can boost your search engine rankings. We also optimize your Google My Business profile and review your website’s local structured data to ensure that everything is accurate and optimized for Google’s algorithm.



Our goal is to enable you to be fully engaged in your campaign and always know what we are doing to help grow your business and reach your goals! We will send you monthly reports detailing the status and measure of your goals, leads, conversions, traffic, rankings for industry keywords, local visibility metrics, Search term impressions and clicks. You can expect your reports at the beginning with each month along with insights from your Campaign Manager.