Content is king. It is the driving force behind the internet. While content comes in all shapes, sizes, and formats, written content is a critical piece to any puzzle. In order for businesses to capture an audience, nurture prospects, and make sales — creative and consistent content is necessary.
Trying to survive within this constantly churning digital environment isn’t easy, and it’s next to impossible when outdated, unexciting, or misaligned content is steering the ship. Today, consumers crave two things: education and entertainment. These are the main factors behind internet usage. Therefore, businesses are tasked with developing content that adds significant value to their viewers.
More than ever, judgment is high and standards have been raised. Consumers are not going to wait around to be impressed by your content — it needs to be thrown in their face. But how is that done?
Target Audience Analysis
Inventive Strategy Development
Expert Content Creation
Anyone can produce content, but finding someone who can deliver effective content isn’t a cakewalk. Our team knows what moves the needle and how to leverage the power of the pen in order to motivate consumers. So are you ready to write your success story? We are.
You have a limited amount of words and space to get your message across — a message that needs to motivate action. Everyone thinks they can write, but writing for the internet isn’t the same. Crafting the right voice and tone, meaning and narrative, requires more than scribbling a few ideas down on paper. Successful copywriting calls for a multi-tier approach, where research and creativity intertwine. Words matter, so make them count.Go to Copywriting
Blogging isn’t about furiously typing away on a keyboard. It’s an exact, methodical process that leverages keywords and consumer interest, ultimately delivering valuable information to a target audience. Blogging is either educational or entertaining and works in a variety of scenarios as a traffic driver, sales tool, and relationship builder. Blogging isn’t new, but it is still cool.Go to Blogging
Long-form content plays a critical role in today’s customer journey. From being a lead magnet and helping collect consumer info to serving as a sales tool further down in the funnel, white papers and case studies help businesses connect with prospective customers on a deeper level. Time to throw word count out the window, and let all the right information find a home inside that document.Go to White Papers / Case Studies
Physical advertising isn’t dead. It has been reinvented. Today, businesses need printable marketing materials in a variety of scenarios. These materials add a dimension to marketing that isn’t possible through a digital screen. The physical connection to marketing collateral is deeply engrained in humans, and the right collateral will accomplish its job — time after time.Go to Marketing Collateral
How do you know where to go without a roadmap? Businesses often produce content without any real knowledge of where they stand in regards to the industry and their fellow competitors. Content is only good if it gets used. A topical content analysis discovers what content types and trends are ranking well with search engines and what is being enjoyed by consumers. Then it bundles this information into a custom developed content strategy that works.Go to Topical Content Analysis
Words can be tricky. They need resonate with their target audience and motivate their behavior. When accompanied by designed ads, they also need to accurately relate and compliment the visual assets. This means words are pulling double duty — they need to be the right words and in the right places. Ad copy isn’t about throwing sentences together with buzzwords, it calls for expert-level wordsmithing — something we can do.Go to Ad Copy