Microsites are gaining more traction within the marketing world. These offshoot sites provided businesses with a variety of options and uses for their advertising campaigns. As the name implies, it is easy to assume a microsite is just a small website. It’s neither that or a landing page — it’s somewhere in between.
The DNA that constitutes what a microsite is boils down to:
- It focuses on a singular marketing campaign/topic
- It has a unique URL
- It has an individual theme and brand appearance, separate to the business’ main website
- It is temporary
- It is supported by its own individual content
- Often contains external links and has multiple pages on site
Compared to websites and landing pages:
Websites
- Built as the full information hub to your business
- Contains numerous pages
- Meant for indefinite use
Landing Pages
- Made to convert visitors
- Shares same URL as the website
- Doesn’t contain external links
- Only one page
Benefits of Microsites
Microsites, when done right, offer businesses several key benefits in the marketing goals. Three large factors include the ability to hyper-target specific audiences and niches, boost your SEO rankings for core keywords, and test new ideas and strategies on a target audience.
While microsites are only meant to serve for a certain timeline, they do give businesses a unique opportunity to increase brand awareness and educate visitors. In doing so, they must be distinct from your company’s main website and can’t rely on duplicate content (original content is a must for any microsite).
What’s Right for Your Business?
It all depends on your campaign marketing strategy. For some businesses, a website might be all you need. For others, the tactical use of landing pages and microsites can help see significant improvement for your KPIs.
Microsites can be a larger project since they require their own unique content and site structure. These marketing tools aren’t a quick creation like a landing page, but they are powerful when positioned properly.
If you are planning a large campaign focused on a singular goal, or are looking to experiment with a target audience, a microsite could be a good investment for your business: both monetarily and education-wise.
Microsites help:
- Launch new practice areas or services
- Communicate news and timely promotions
- Educate about initiatives and motives
- Target new markets
- Promote branded events
- Aggregate social media platforms
- Build awareness and community for specific issues
Need Help With a Microsite?
At Venta Marketing, we are helping businesses meet their goals head-on. As leaders in the digital marketing industry, we know the ins-and-outs of how to effectively use a microsite. Contact us today if you are curious about our services!