The good people at the Business Times Company electronically delivered the latest issue of the CBT to Delta in PDF, printer ready format. Delta then publishes the PDF and dumps graphics and stories into WordPress to get the individual stories properly indexed by Google News and a myriad of search engines. The official publication date is every other Saturday. The online issue is set to automatically go live at 5:00pm on the Friday before the day of publication since print copies start arriving in mailboxes on Friday.
The Columbia Business Times can be found online at http://www.columbiabusinesstimes.com
Everything you see on that site is database driven – no human layout is required for each issue – it is automatically handled by the system and all stories in each issue are pushed live simultaneously and automatically.
Articles started appearing in Google News within 7 minutes of them being posted. Not too shabby. 🙂