The term “content” has become a real buzzword. You hear it thrown around a lot with people saying you need to jump on content creation and hire content marketing services right away.
Everyone who says you need to be on top of content creation is correct. In a digital world, content is the best solution for engaging with and attracting audiences. After all, the average consumer spends around 8 hours a day online.
As modern humans, we’re constantly consuming some form of content, whether for work, education, or entertainment. Various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) curate all manner of content, including videos, images, and posts. Then, they push it directly in front of audiences around the world.
The Enduring Power of Content Marketing
As an older form of marketing, many people mistakenly assume that content is dead. However, that belief couldn’t be further from the truth. Content has become such a highly effective method of marketing that many companies are doubling, tripling, and even quadrupling their production to attract the right audience.
In fact, 60% of marketers create at least one piece of content daily. What makes it even better is that content creation costs 62% less than traditional marketing and nets three times as many leads.
The future of marketing flows through content. More and more businesses in all different industries are coming to realize this. The result has led to marketing agencies devoting more resources and hires to focus on content marketing services. They’re tackling the brainstorming, creation, and implementation of successful content marketing strategies.
The question then becomes, why is content growing in popularity? Let’s take a closer look at some of the most common factors behind the growth of content marketing services and how they can benefit businesses like yours.
Reasons for Content Growth and Why You Will Benefit
The explosion of content has been a long time coming. Modern technology has created a lot of power and access, allowing businesses of all shapes and sizes to create content of their own with little to no barrier to entry. Not only that, but the infusion of digital tools and applications has made content creation easier than ever before.
The subsequent proliferation of content has made it harder for businesses to stand out from one another. It’s become more challenging to achieve a high ranking on search engines and social media. The competition for the top spot is fierce.
While this might sound off-putting at first, the benefits of content far outweigh the challenge of outranking your competitors. What it really means is that your online content quality needs to be better.
The message of anything you create has to be on-brand for your business and your audience. The content itself also needs to be unique and exciting. In doing so, you set yourself apart from everyone else and get closer to the top of search results and social media.
There are so many incredible benefits of content marketing services and content creation. It’s versatile, it’s affordable, and most importantly of all, it works. A content marketing campaign can include a wide range of original content, including email marketing, audio content, and social media marketing. If you haven’t started making content yet or you’re not putting enough time and attention into it, here are a few benefits that could help motivate you to get moving.
When most people think of content marketers, their minds tend to jump straight to blog posts. You may even have a blog on your website that you update periodically. While they’re well-known (and can be incredibly effective), blog articles and other forms of written content are just the tip of the iceberg.
You have other pieces of content like pictures, infographics, and, more recently, memes and GIFs. Video content is also skyrocketing in popularity. Not only do you have a variety of content forms, but you also have various platforms on which to share them.
You can post a blog article or video to your website. You can create visual content like a meme, infographic, or other image and share it on your social media pages. Or, you can even go live on some social platforms and interact directly with your audience in real time.
Another part of what makes content so versatile is that it’s shareable. You can put a snippet of your blog post on your company’s Facebook page, share an article you wrote on LinkedIn, or post a small segment of a live interview you did.
What’s more, you can repurpose your content in a variety of different ways. For example, you can transform a long-form blog post or lengthy video into an easily digestible infographic. You can take a picture that you shared and create a blog post that tells its story. Videos can become written articles that are much easier (and faster) to skim through.
As with traditional marketing, digital marketing strategies (including content creation) cost money. Some methods, however, are more expensive than others. If you’re looking to get the biggest bang for your buck, you want solutions that don’t cost a whole lot but will bring you more leads and higher conversion rates.
Of the many digital marketing strategies available, content happens to be one of the most cost-effective out there. As we mentioned earlier, it costs nearly two-thirds less than most conventional marketing tactics. On top of that, it generates nearly three times more leads. While all businesses can enjoy this benefit, a good content marketing strategy can be particularly helpful for those on more limited budgets.
There is one thing you should keep in mind, though. Creating high-quality, relevant content that can stand out against your competitors does take time, especially if you’re splitting your time between creating content for your blog and social media pages.
It may also take a while before you start seeing the rewards of your efforts and meeting your business goals. If you have a lot of responsibilities on your plate, having a content marketing agency on your side can be a substantial asset.
Content marketing can be incredibly effective when you do it well. In fact, it’s the most effective search engine optimization strategy. Websites that publish blog content typically have 434% more search engine-indexed pages than those that don’t create any.
Having more types of content means search engines have more pages to index and show potential customers in the search results. Also, boosting your content offers additional opportunities to rank for relevant keywords. This could lead to more website visitors and boost your online presence.
However, more doesn’t always mean better. Just because you publish several posts a week doesn’t necessarily mean you’ll have more website traffic. Your content marketing efforts should be geared at making compelling content to reach a wider audience. The most effective digital marketing strategy makes your target audience want to stay and learn more. In other words, it gives them a reason to linger on your website and explore around.
A content marketing agency can create the type of content that makes visitors want to stay, poke around, and even make a purchase. It provides them with relevant, useful information that can help establish you as an authority in your industry. Not only that, but visitors spending more time on your website can also help to boost your search engine rankings.
It Has Longevity
While you’ll likely have some content that has a set relevancy period (such as seasonal information or temporary changes happening within your business), most of what you create should always be relevant to your site visitors. It’s evergreen content. Like evergreen trees, which stay green year-round, evergreen content is sustainable and long-lasting.
A quality agency that offers content marketing services has the experience and skill to create a long-lasting content strategy for your business. It can create the type of content that continues to bring in organic traffic and attention over long periods. This can help to keep your business relevant in the long run too.
It Shows Your Personality
Today, a vast majority of businesses have a website. The internet itself is home to more than 600 million blogs. Not every business website and blog is in direct competition with you. However, you’ll still be up against quite a bit. Essentially what this means is that you’ll have to work hard to stand out in your industry. A good content strategy allows you to do just that.
With a content marketing team, you can showcase your personality and your voice. It enables you to show off what makes you different, and ultimately better, than your competitors. And, you can do all of these things (and more) in a way that’s easy to share with your target audience.
Establishing and maintaining a personality for your brand makes it easier for your audience to connect with you on a more personal level. They’re more likely to be drawn to companies that exhibit human qualities. They’re also more likely to latch onto companies that have personalities similar to their own. Your content makes it possible to achieve these connection goals.
Why Is Content a Smart Investment for Your Business?
The saying “content is king” has always been and continues to be true. Today’s consumers are hungry, and content is the main course on the menu.
Opting out of content creation is a misstep you don’t want to make. Rather than delaying your business growth, set it on a course for success by investing in high-quality content marketing services.