Choosing the Best Inbound Marketing Tools


Our world is digitally-driven and, as a result, consumers are constantly bombarded with advertisements and promotional messages. Businesses need to adopt a more strategic approach to attract and engage their target audience. This is where inbound marketing comes into play. 

Inbound marketing focuses on creating valuable content that attracts potential customers organically, rather than interrupting them with traditional advertising methods. To effectively implement inbound marketing strategies, businesses need the right tools at their disposal. 

In this article, we’ll explore the top inbound marketing tools available in the market and provide insights to help businesses make informed decisions for their marketing needs.

What is Inbound Marketing?

Inbound marketing is a customer-centric approach that aims to attract, engage, and delight customers by providing them with valuable content at every stage of their buyer’s journey. 

Unlike outbound marketing, which involves pushing promotional messages to a broad audience, inbound marketing focuses on creating content that addresses the specific needs and pain points of the target audience.

Inbound vs. Outbound Marketing

Before diving into the best inbound marketing tools, let’s briefly differentiate between inbound and outbound marketing strategies.

Outbound marketing relies on traditional tactics such as cold calling, direct mail, and television commercials to reach potential customers. These methods are often intrusive and interruptive, leading to a lower ROI compared to inbound marketing.

Inbound marketing, on the other hand, is about attracting customers to your brand through relevant and valuable content. By creating content that resonates with your target audience, you can attract qualified leads who are more likely to convert into customers.

Benefits of Using Inbound Marketing Tools

Inbound marketing tools play a crucial role in helping businesses execute their inbound marketing strategies effectively. Here are some key benefits of using inbound marketing tools:

Benefit 1: Improved Targeting and Personalization

Inbound marketing tools allow businesses to segment their audience based on demographics, behavior, and other factors. This enables them to create personalized content tailored to the specific needs and interests of different customer segments, resulting in higher engagement and conversion rates.

Benefit 2: Enhanced Visibility and Brand Awareness

By creating high-quality content optimized for search engines, businesses can improve their online visibility and attract more traffic to their website. Inbound marketing tools such as SEO software help businesses identify relevant keywords and optimize their content to rank higher in search engine results, thereby increasing brand awareness and attracting more visitors.

Benefit 3: Cost-Effectiveness

Compared to outbound marketing tactics like print ads or TV commercials, inbound marketing is often more cost-effective. With inbound marketing tools, businesses can create and distribute content at a fraction of the cost of traditional advertising methods, making it a more affordable option for businesses of all sizes.

Benefit 4: Data-driven Insights

Inbound marketing tools provide valuable insights into the performance of your marketing campaigns. From website traffic and engagement metrics to lead generation and conversion rates, these tools offer actionable data that businesses can use to optimize their strategies and drive better results.

Now that we’ve covered the benefits of using inbound marketing tools let’s explore the top 10 tools that can help businesses achieve their marketing goals:

The 10 Best Inbound Marketing Tools

From Semrush to Yoast, these are some of the stand-out inbound marketing software tools that we recommend in today’s digital marketing landscape. 

  1. Semrush

Semrush is a comprehensive marketing toolkit that offers a wide range of features, including keyword research, competitive analysis, and content optimization. With Semrush, businesses can identify high-potential keywords, track their competitors’ strategies, and optimize their content for better search engine visibility.

Semrush Top Features:

  • On-page SEO checker tool shares tips for internal linking, content, SERP feature targeting, and more
  • Position tracking allows you to track keywords, domains, or competitors’ positions on Google to optimize your efforts
  • Keyword manager tool clusters list of up to 2,000 keywords to save time on keyword research

Semrush Pricing:

  • Pro Plan: $129.95 per month
  • Guru Plan: $249.95 per month
  • Business Plan: $499.95 per month
  1. HubSpot

HubSpot is an all-in-one inbound marketing platform that provides tools for content creation, email marketing, social media management, and more. With HubSpot, businesses can attract visitors, convert leads, and close customers using personalized, automated workflows.

HubSpot Top Features:

  • Drag-and-drop interface for editing landing pages, emails, and content
  • In-depth tracking and analysis of website visitors to optimize your marketing strategy
  • CRM software allows for the integration of sales and marketing teams

HubSpot Pricing: 

  • Free tools offered
  • Starter Plan: Starts at $15 per seat per month (if paid annually)
  • Professional Plan: Starts at $800 per month (if paid annually)
  • Enterprise Plan: Starts at $3,600 per month (if paid annually)
  1. Unbounce

Unbounce is a landing page builder that allows businesses to create custom landing pages without any coding knowledge. With its drag-and-drop interface and customizable templates, Unbounce makes it easy to design landing pages that convert visitors into leads.

Unbounce Top Features:

  • Effortless landing page A/B testing to help you get the most out of your marketing efforts
  • Easy-to-use landing page builders with AI smart features streamline the creation process
  • Utilize hundreds of tried and tested landing page templates

Unbounce Pricing:

  • Build Plan: Starting at $59 per month
  • Experiment Plan: Starting at $112 per month
  • Optimize Plan: Starting at $187 per month
  • Concierge Plan: Starting at $649 per month
  1. Canva

Canva is a graphic design tool that helps businesses create professional-looking visuals for their marketing campaigns. From social media graphics to blog post images, Canva offers a wide range of templates and design elements to make your content stand out. This is the best tool on this list for social media marketing and makes creating social media posts effortless.

Canva Top Features:

  • Drag-and-drop interface is easy to use and provides non-designers the ability to create appealing designs
  • AI photo generator makes adding highly custom images to your designs simple
  • Extensive library of fully customizable templates to help you keep your brand’s image consistent across online platforms

Canva Pricing:

  • Free Plan offered
  • Pro Plan: Starting at $120 per year
  • Teams Plan: Starting at $120 per year per person
  1. Ahrefs

Ahrefs is an SEO toolset that provides valuable insights into your website’s organic search performance. With features like site auditing, keyword research, and backlink analysis, Ahrefs helps businesses identify opportunities to improve their search engine rankings and drive more organic traffic.

Ahrefs Top Features:

  • Keyword Gap Analysis tool allows you to select top competitors to see what keyword opportunities you haven’t taken advantage of yet
  • Site Audit tool uncovers your website’s technical and on-page SEO problems to help you improve ranking ability
  • Keywords Explorer tool is top-of-the-line for in-depth keyword research with ranking difficulty scores, traffic trends, and semantic keywords to consider

Ahrefs Pricing:

  • Lite Plan: Starts at $99 per month
  • Standard Plan: Starts at $199 per month
  • Advanced Plan: Starts at $399 per month
  1. Surfer

Surfer is an on-page SEO tool that analyzes top-ranking pages for any keyword and provides recommendations to help businesses optimize their content for better search engine rankings. With Surfer, businesses can ensure that their content meets the criteria for ranking high in search engine results pages (SERPs).

Surfer Top Features:

  • Content Editor offers an intuitive interface to optimize on-page content by adding suggested semantic keywords and following the recommended word count, number of headers, images, and paragraphs
  • SERP Analyzer tool enables you to analyze top-ranking results all on one convenient page
  • Keyword Research tool shares keyword difficulty score, search volume, and more to help you make informed decisions

Surfer Pricing:

  • Essential Plan: $89 per month
  • Scale Plan: $129 per month
  • Scale AI: $219 per month
  • Enterprise Plan: Starting at $399 per month (billed annually)
  1. Google Analytics

Google Analytics is a free web analytics and inbound marketing software that provides valuable insights into website traffic, user behavior, and conversion metrics. By tracking key performance indicators such as bounce rate, session duration, and goal completions, businesses can gain a better understanding of their audience and make data-driven decisions to improve their marketing strategies.

Google Analytics Top Features:

  • Track traffic sources and user behavior in an intuitive reporting platform
  • Utilize e-commerce integrations to analyze customer behavior, purchases, and more
  • Get machine learning insights that enhance reporting capabilities and guide decision-making

Google Analytics Pricing: 

  • Free Plan offered
  • Analytics 360 Plan: $12,500 per month
  1. Calendly

Calendly is a scheduling inbound marketing tool that allows businesses to streamline the appointment booking process. With Calendly, businesses can easily set up personalized scheduling links, automate appointment reminders, and sync their calendars across multiple platforms, saving time and reducing no-shows.

Calendly Top Features:

  • Extensive integration library with other inbound marketing tools
  • Automation options for automated follow-ups and info sent via email before scheduled meetings
  • Seamless calendar integration ensures no double bookings or overlapping schedules, automatically syncing meetings across all participants’ calendars

Calendly Pricing:

  • Free Plan offered
  • Standard Plan: $12 per seat per month
  • Teams Plan: $20 per seat per month
  • Enterprise Plan: Starts at $15k per year
  1. Mailchimp

Mailchimp is an email marketing automation platform that helps businesses create, send, and track email campaigns. With features like customizable templates, automation workflows, and detailed analytics, Mailchimp enables businesses to engage their audience effectively and drive more conversions through email marketing.

Mailchimp Top Features:

  • Convert more customers with email and SMS automation
  • Use audience management tools to segment target customers by buying behavior
  • Choose from expertly designed templates or create your own from scratch

Mailchimp Pricing:

  • Free Plan offered
  • Essentials Plan: $13 per month
  • Standard Plan: $20 per month
  • Premium Plan: Starts at $350 per month
  1. Yoast 

Yoast is a WordPress plugin that helps businesses optimize their website content for search engines. With features like content analysis, XML sitemap generation, and meta tag optimization, Yoast helps businesses improve their website’s visibility and rank higher in search engine results.

Yoast Top Features:

  • AI tool writes optimized titles and meta descriptions at the click of a button
  • Real-time suggestions for internal links to add to your pages
  • Seamless automatic redirects keep search engines and users happy

Yoast Pricing: 

  • Free Plan offered
  • Premium Plan: $99 per year

How to Choose Which Inbound Marketing Tools To Invest In

With so many inbound marketing tools and marketing automation platforms available in the market, choosing the right ones for your business can be challenging. 

Here are some factors to consider when evaluating the right inbound marketing tools:

Features and Functionality: Assess the features and functionality offered by each tool and determine whether they align with your marketing objectives and requirements.

Ease of Use: Consider the usability of the tool and whether it integrates seamlessly with your existing workflows and systems.

Pricing: Evaluate the cost of each tool and whether it fits within your budget. Keep in mind any additional fees for features or usage limits that may apply.

Customer Support: Look for tools that offer reliable customer support and resources, such as tutorials, documentation, and community forums, to help you get the most out of the tool.

Reviews and Reputation: Read reviews and testimonials from other users to gauge the tool’s performance, reliability, and customer satisfaction.

By carefully evaluating these factors, you can choose the inbound marketing tools that best meet your business needs and help you achieve your marketing goals.

Level Up Your Inbound Marketing Strategy with Elevato 

Inbound marketing campaigns play a crucial role in helping businesses attract, engage, and convert customers in today’s competitive digital landscape. Whether you’re looking to improve your search engine rankings, generate more leads, or enhance your social media platforms, there’s a wide range of tools available to help you achieve your inbound marketing efforts. 

Understanding the benefits of using inbound marketing tools and considering key factors such as features, usability, pricing, and customer support allows businesses to make informed decisions and invest in the tools that will help them thrive in a competitive landscape. However, the top inbound marketing software is best utilized by the best marketing agencies and their top experts. 

Elevato specializes in inbound marketing tactics and can assist your business in developing a comprehensive strategy to generate leads and conversions. 

Reach out to us today and schedule a free consultation to discuss the development of your effective inbound marketing strategy.