Take a look at some of the best books about gaining crucial entrepreneurial skills. Creating a business from the ground up can be exhausting. Having better insight can transform your business to being one of the most successful and interesting companies.
1. Crushing It: How Great Entrepreneurs Build Their Business and Influence and How You Can, Too by Gary Vaynerchuk
In this book, Gary teaches the importance of creating your own brand and following the steps to make it come alive. He explains why the typical career path in a corporation may not be for everyone and that a creative, passionate, and motivated mind can transform an idea into a flourishing business.
He touches base with the use of all social media platforms and the power of using them to enhance your business. He targets how to use each platform by connecting to the right audience and encouraging them to visit your business.
He uses the knowledge of his own experience and by talking to other entrepreneurs to relay the best tactics for your business’s success. By the collaboration of other influencers, he has created a tool for your next steps in building the perfect business.
2. So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love by Cal Newport
This motivational and thought-provoking book encourages the idea that happiness comes from the hard work you put into your job rather than “following your passion”. Cal dives deeper into how you can find what makes you fall in love with your job. He creates strategies you can follow to learn what aspects of your work you love the most and what you want to continue doing.
He meets with different people to find how they get their satisfaction from their work. He believes that passion comes from giving your complete effort into the job. It is creating a platform of hard work that turns into successful skills.
Cal explains the true meaning of being passionate about your career. This is important for entrepreneurs to understand as they venture into their crucial roles. It takes hard work, motivation, and feeling that your skills are valuable to find the true love in the work you are doing.
3. Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares
This book focuses on the importance of creating a worthy company and keeping it alive. There are many factors that go into the first stages of a new business from enthusiastic employees, net income, media presence, and so on. However, Gabriel and Justin focus in on the most crucial step on maintaining and growing customers.
They focus on the best tactics to gain new customers and how to put your business’ name in the public’s eye. The authors meet with many successful business owners to get a better insight for their own business’ growth. After speaking with the owners of Wikipedia, Kayak, and Reddits, the authors include information on how to create a larger audience viewing. They focus on creating medias that are specific to key customers, enhancing email marketing to catch the viewer’s attention, and more tactics to get customers engaged.
Through the book’s 19 channels for new customer engagement, it is a beneficial read to entrepreneurs to gather more information to get customers in your store.
4. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Seth dives into the key factors that can make your business and products stick out. The four P’s of marketing (price, product, placement, promotion) are important in determining your business’ future, but Seth explains the additional P that will make your company that much more successful.
The Purple Cow explains the purpose of making your company stand out against the rest. He encourages you to find what makes your company worth the attention. The success of your company relies on if the audience feels that it is worthy of their time.
Seth teaches the steps to get your products the most marketable and interesting. He knows the importance of making your company stand out and encourages customers to see your products.
5. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi
This book mentions the unique skills and information you can receive through the relationships you have around your business. Keith explains how to build your network to gather the resources needed to make your business a success. You have heard of the famous statement “two minds are better than one” and Keith dives deeper into why having more connections can help your business flourish.
Keith reached out to his past and present connections to gain more insight about the power of networking. He learns how each interaction can be a teaching moment for business owners. By having those relationships, it enforces the practices that have worked for previous business owners.
The business world is built on the connection map that people have created over the years. It is crucial to stay in tune with the trends you desire your business to be on. Staying connected not only enhances the skills to maintain a successful business, but also helps your name resonate with potential customers.
Learning more about the business world and how to stay relevant is important in owning a company. The more skills and information you take in about being an entrepreneur will transfer to having more powerful strategies that will lead your company to the top. Take a deeper look into building your products and marketing plan to engage the customers for a more successful business.