Project Overview

Elevato is a long-time partner with SoccerPro, the #2 soccer equipment retailer on the Internet. Back when SoccerPro was just getting started, Elevato worked on a team to help increase sales by 800% and “turned Black Friday into every day.” Elevato kept the momentum going by building promotions, microsites and performing regular eCommerce maintenance.


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SoccerPro outgrew their old eCommerce platform and it was not serving their needs well, at all. Their search engine visibility and growth became limited due to the lack of control over SEO, microdata, and support.

WooCommerce is the platform of choice for Delta Systems for numerous reasons, but mainly because it is the marketshare leader. It is part of the WordPress ecosystem, which itself is gigantic – currently powering 29% of the Internet. Most of all, it gave us the ability to completely customize the system, control microdata, provide nuanced SEO optimizations, and push/pull data from numerous third-party order fulfillment and shopping platforms.

Objective is a large eCommerce store. The migration from the old system included:

  • 17,000+ SKU’s
  • 84,000+ users
  • 10,000+ images
  • 26,000 orders

All of that data, combined with the site’s traffic, required some major optimization on the server. Because of Delta System’s expertise in caching and server optimization we were able to keep the site snappy and running smoothly. Whoever says Woocommerce can’t handle large eCommerce systems with heavy traffic hasn’t talked with us.


We created a better user experience by enabling administrators with the ability to create, edit, and update complex menus, custom category pages, hero, and homepage calls to action.

Then, we added a variety of customizations that included inventory tracking, order workflow, (revolutionary) fraud detection, customizing products, minimum advertised pricing (MAP), international checkout, microdata, Google Analytics, Google Tag Manager, bulk importing and exporting, affiliate program integration, coupons, and so many search engine optimization (SEO) tweaks that we can’t list them all here.

Finally, we added integrations to third-party services like PayPal,, Kount Fraud Detection, OrderHive inventory tracking, and Shipstation.

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