Webinars are powerful tools that can be used for a variety of purposes and in a variety of levels within the sales funnel. They leverage the power of video to visually enhance a consumer’s desire or knowledge base. However beneficial webinars are, the biggest challenge is getting people to attend. Whether free or not, webinars are only successful when the right target audience registers — and shows up.
The dense online environment can leave some businesses feeling like their marketing is nothing more than a shot in the dark. So how do you get individuals in your virtual conference room? Through a custom, webinar-specific, marketing plan.
A webinar should be treated like any other event. It requires consistent and inventive advertising to brand, elevate, and entice relevant audiences. Our team takes into account your goals, current marketing avenues, and your target audience behaviors. We create a multi-pronged approach that builds event awareness, hammers home consumer benefits, and incentives attendance.
By leveraging different platforms like paid social and email marketing, our creative team can repeatedly hit target audiences at different times and locations within their digital ecosystem. Webinars serve as a cost-effective, “face-to-face” marketing tool that helps businesses build trust and dialogue with the right customers.