How to Advertise on Hulu [Step-by-Step Instructions]


In December 2023, the number of Hulu’s paying subscribers peaked at nearly 50 million. These 50 million+ subscribers can be used as prime opportunities to garner customers for your business. Stay ahead of the curve in the digital advertising space and leverage the immense reach of Hulu to promote your brand effectively. 

This article will share why you should unlock the potential of advertising on Hulu and share a step-by-step guide on how to advertise on Hulu. From creating compelling ads to navigating the platform’s advertising tools, this article will provide you with the information you need to succeed. 

Why Advertise on Hulu?

Advertising on Hulu offers a multitude of benefits for businesses looking to reach their target audience effectively. Here are several compelling reasons why advertising on Hulu can be a strategic choice:

Large and Diverse Audience

Hulu boasts a substantial and diverse user base, comprising millions of subscribers across different demographics. This diversity allows advertisers to tailor their campaigns to specific segments of the population, ensuring that their message resonates with the intended audience.

Premium Content

Hulu provides access to a vast library of premium content, including popular TV shows, movies, and exclusive Hulu Originals. By advertising on Hulu, businesses can align their brand with high-quality programming, enhancing their credibility and brand image.

Engagement and Attention

Unlike traditional TV advertising, Hulu allows for more targeted and interactive advertising experiences. With options such as interactive ads, branded content, and personalized recommendations, advertisers can engage viewers in more meaningful ways, capturing their attention and driving higher levels of brand recall.

Advanced Targeting Capabilities

Hulu offers sophisticated targeting capabilities that enable advertisers to reach specific audience segments based on demographics, interests, behavior, and viewing preferences. This precision targeting ensures that ads are delivered to the most relevant viewers, maximizing the impact of the advertising campaign.

Cross-Device Reach

In addition to streaming on traditional devices such as smart TVs and computers, Hulu is accessible across a wide range of devices, including smartphones, tablets, gaming consoles, and streaming media players. This cross-device reach allows advertisers to connect with consumers wherever they are, ensuring maximum exposure for their brand message.

Data-driven Insights

Hulu provides advertisers with comprehensive analytics and reporting tools that offer valuable insights into campaign performance and audience engagement. By analyzing metrics such as impressions, click-through rates, and viewer demographics, advertisers can optimize their campaigns in real-time, improving effectiveness and ROI.

Flexible Ad Formats and Pricing

Hulu offers a variety of ad formats and pricing options to suit different advertising goals and budgets. Whether advertisers prefer traditional commercials, interactive ads, or sponsorships, Hulu provides flexibility to accommodate their needs, making it accessible to businesses of all sizes.

How Does Hulu Advertising Work?

Hulu advertising works through a combination of traditional commercial breaks, interactive ad experiences, and targeted placements within its streaming content. Here’s an overview of how the advertising process typically works on Hulu:

Ad Formats

Hulu offers various ad formats to accommodate different advertiser objectives and viewer preferences. These formats include standard commercials (similar to traditional TV ads), interactive ads, branded content, sponsorships, and ad placements within Hulu’s original programming.


One of the key strengths of Hulu advertising is its advanced targeting capabilities. Advertisers can target their ads based on a wide range of criteria, including demographics (age, gender, location), interests, behavior, device type, and viewing preferences. This targeting ensures that ads are delivered to the most relevant audience segments, maximizing effectiveness and ROI.

Ad Placement

Ads are typically inserted into Hulu’s streaming content during designated commercial breaks. These breaks occur at natural intervals within the programming, similar to traditional TV commercials. However, Hulu also offers ad placements within the content itself, such as product integrations or sponsored segments.

Ad Scheduling

Advertisers have control over when and how often their ads are shown to viewers. They can schedule their campaigns to run during specific times of the day or week, target particular shows or genres, and adjust the frequency of ad exposure to manage reach and frequency goals.

Ad Measurement and Analytics

Hulu provides advertisers with comprehensive analytics and reporting tools to track the performance of their ad campaigns. These tools offer insights into metrics such as impressions, completion rates, click-through rates, and viewer demographics. Advertisers can use this data to evaluate the effectiveness of their campaigns, optimize targeting and creative elements, and make informed decisions to improve ROI.

Ad Buying Options

Hulu offers several options for ad buying, including traditional direct buys, programmatic buying through its Hulu Ad Manager platform, and partnerships with third-party ad networks and agencies. This flexibility allows advertisers to choose the buying method that best suits their needs and budget.

How to Advertise on Hulu in 6 Steps

Sign Up

Visit to sign up for Hulu Ad Manager. Next, follow the prompts to set up a new campaign schedule. 

Set a Budget

Hulu’s minimum spend is $500 per campaign, so your budget must be at least $500. According to, an average Hulu video ad costs anywhere from $10 to $30 per 1,000 impressions. Evaluate your marketing budget to determine what is feasible for your business to spend on Hulu advertising. 

Choose an Ad Type

There are several different types of ads available on Hulu Ad Manager, including: 

Ad Selector Ads

Ad selector ads are when a business provides users two to three different options to choose from. This gives users the ability to pick which one they would most like to view.

Binge Ads

Similar to traditional Hulu video ads shown at the beginning of an episode, binge ads are short video ads that are shown throughout a binge-watching session of at least three episodes watched consecutively. 

Interactive Ads

Interactive ads can feature video or still-frame images in them and prompt uses to click through to your business’s landing page.

Pause Ads

Pause ads are overlays on the paused screen of a TV show or movie that advertise your brand or products. QR code marketing is often used for this type of Hulu ad.

Video Commercial

A video commercial is what most people probably think of when they hear the words “Hulu ads”. These commercials are shown before, during, or after a streamed program on the platform.

View the complete list of Hulu ad products to see other options.

Audience Targeting

Select the audience you want to target by using the filtering tools for location, interests, program genres, etc. This will determine who sees your ads while streaming on Hulu. 

Upload Your Ad

Next, you will need to upload your video ad for review by Hulu. If you don’t have the resources to create your own ad, contact Elevato for Hulu ad services.

Make Payment

Once you’ve uploaded your video ad for review, you will be prompted to add a credit card for payment. 

Monitor Your Campaign

After your ad is approved and running, you should continuously check in on Hulu Ad Manager to see how your campaign is performing and measure success.

Tips for Hulu Advertising

When embarking on a Hulu advertising campaign, there are several strategic tips that advertisers can leverage to maximize the effectiveness of their campaigns and achieve their marketing goals. Here are some key tips for Hulu advertising success:

Understand Your Audience

Take the time to thoroughly understand your target audience, including their demographics, interests, and behaviors. Hulu offers robust targeting capabilities, allowing you to tailor your ads to specific audience segments. By aligning your messaging with the preferences and needs of your target audience, you can increase relevance and engagement.

Utilize Advanced Targeting

Leverage Hulu’s advanced targeting options to reach the most relevant viewers for your brand. Experiment with different targeting criteria, such as demographics, interests, and viewing habits, to refine your audience segmentation and maximize the impact of your ads.

Tailor Creative for the Platform

Create ads that are specifically designed for the digital streaming environment. Consider the unique viewing experience on Hulu and craft creative assets that are attention-grabbing, memorable, and optimized for engagement on both large and small screens.

Optimize Ad Frequency

Strike the right balance between ad exposure and viewer experience by optimizing ad frequency. While repetition is important for brand recall, excessive ad frequency can lead to viewer fatigue and ad avoidance. Use Hulu’s ad scheduling tools to control the frequency of your ads and avoid overexposure.

Experiment with Ad Formats

Explore different ad formats offered by Hulu to find the ones that resonate best with your target audience. Whether it’s standard commercials, interactive ads, branded content, or sponsorships, test different formats to see which ones drive the highest levels of engagement and ROI for your brand.

Track and Measure Performance

Monitor the performance of your Hulu advertising campaigns closely using the platform’s analytics and reporting tools. Track key metrics such as impressions, completion rates, click-through rates, and viewer demographics to assess the effectiveness of your ads and identify areas for improvement.

Optimize for Mobile Viewing

With a significant portion of Hulu viewers accessing the platform on mobile devices, it’s essential to optimize your ads for mobile viewing. Ensure that your creative assets are visually appealing and easy to consume on smaller screens, and consider mobile-specific targeting strategies to reach mobile users effectively.

Stay Flexible and Iterative

Digital advertising landscapes are constantly evolving, so it’s important to stay flexible and adaptive in your approach. Continuously monitor industry trends, audience preferences, and competitor strategies, and be prepared to iterate and optimize your Hulu advertising campaigns accordingly.

By implementing these tips and strategies, advertisers can maximize the effectiveness of their Hulu advertising campaigns and drive meaningful results in today’s digital streaming landscape.

Work with Elevato for Hulu Advertising

Elevato can help optimize your Hulu ad campaigns and get your brand in front of your target audience. Garner leads and boost sales with Hulu advertising today! See the difference Elevato can make on your advertising journey. 

Schedule a free consultation to get started.