# Elevato --- ## Pages - [Digital Marketing Services By Industry](https://www.elevatodigital.com/industry/): Discover tailored digital marketing strategies by industry with Elevato. Boost online visibility, drive leads, and grow your business effectively. - [Digital Marketing For Law Firms](https://www.elevatodigital.com/industry/law-firms/): Elevato offers expert digital marketing for law firms. Attract clients, enhance your online presence, and grow your legal practice with proven strategies. - [Law Firm SEO Services](https://www.elevatodigital.com/industry/law-firms/seo/): Grow your law firm with SEO services designed for lawyers and attorneys. Increase visibility, attract more clients, and generate quality leads. - [University of Missouri](https://www.elevatodigital.com/mu/): Experienced and Local A full-stack web design and development team right here in COMO that is a Preferred Web Vendor.... - [Jobs](https://www.elevatodigital.com/jobs/): These are the positions that we’re currently hiring for: - [Thank You For Contacting Us!](https://www.elevatodigital.com/thank-you/): We will connect with you shortly to discuss how we can help you with all things web. - [Home](https://www.elevatodigital.com/): Elevato is a team of designers, digital marketers, and engineers that provide specialized expertise for every aspect of "All Things Web" - [Elevato's Services](https://www.elevatodigital.com/services/): A Full-Service Digital Agency Elevato provides services in All Things Web. We’re experts at web engineering, video production, branding &... - [About Elevato](https://www.elevatodigital.com/about/): From backend development to paid media ads to design creation and everything in between, we excel at doing All Things Web. --- ## Posts - [Everything ChatGPT Operator Can Do For You](https://www.elevatodigital.com/everything-chatgpt-operator-can-do-for-you/): Discover the last AI tool, ChatGPT Operator. Learn how this AI agent automates tasks, enhances workflows, and boosts productivity. - [How to Train ChatGPT: Most Effective Tips](https://www.elevatodigital.com/how-to-train-chatgpt-most-effective-tips/): Learning how to train ChatGPT is critical to getting the most effective use from the LLM. Discover tips on training and use for this AI tool. - [100 Creative ChatGPT Prompts for Creating Digital Products](https://www.elevatodigital.com/100-creative-chatgpt-prompts-for-creating-digital-products/): Need some help with your digital product ideation and creation? Discover 100 ChatGPT prompts for creating digital products. - [Can You Trust Freelance Digital Marketing?](https://www.elevatodigital.com/trust-freelance-digital-marketing/): Deciding whether to bring on a freelance digital marketer is a tough choice. Read on for all the info you need to make the best decision! - [Amazon Ads Management: Best Practices & Tips](https://www.elevatodigital.com/amazon-ads-mangement-best-practices-tips/): Trying to figure out how to optimize your amazon ads management practices? Learn how to get the most out of your efforts with these tips. - [27 Tips for a Successful Amazon Ads Strategy](https://www.elevatodigital.com/27-tips-for-a-successful-amazon-ads-strategy/): Discover effective Amazon Ads strategies that boost your campaign management. Learn practical tips to enhance your advertising success. - [How to Run Amazon Ads: A Quick Start Guide](https://www.elevatodigital.com/how-to-run-amazon-ads/): Wondering how to run Amazon Ads for your business? This blog shares everything you need to know to get started with Amazon Ads. - [Small Business Video Marketing: 25 Ways It Benefits You](https://www.elevatodigital.com/small-business-video-marketing-25-ways-it-benefits-you/): Small business video marketing is an often untapped strategy that organizations overlook. Discover the power of this advertising method. - [What is Brand Safety? (How to Prioritize It)](https://www.elevatodigital.com/what-is-brand-safety/): Looking to discover what is brand safety? Learn how this practice is essential to modern business growth and organizational protection. - [Top Strategies for Effective Content Marketing for Small Businesses](https://www.elevatodigital.com/9-tips-for-content-marketing-for-small-businesses/): Content marketing for small businesses can be done effectively and efficiently, and perform better than big box companies with these steps. - [The Leading Digital Marketing Agency in Phoenix](https://www.elevatodigital.com/digital-marketing-agency-phoenix/): Interested in learning about the best digital marketing agency in Phoenix? Read on to discover how the top agency can launch the growth of your business. - [Top Instagram Marketing Tips Every Business Owner Should Know](https://www.elevatodigital.com/creative-instagram-marketing-ideas-2020/): Check out these Instagram marketing tips to help elevate your social media marketing strategy. Need help? Contact Elevato for social media services. - [How to Add Menu to Google My Business for Your Restaurant](https://www.elevatodigital.com/add-menu-to-google-my-business-profile/): Want to add a menu to your Google My Business profile? This blog post shares how to add a Google restaurant menu in a few easy steps. - [The Top 10 Best Content Marketing Tools for 2025](https://www.elevatodigital.com/content-marketing-tools/): Check out the best tools for content marketing professionals. Elevato shares top free and paid tools to aid in content marketing strategy and execution. - [The #1 Reason Law Firms Are Struggling to Attract New Clients (And How to Fix It)](https://www.elevatodigital.com/the-1-reason-law-firms-are-struggling-to-attract-new-clients/): Law firms are reliant on bringing in new clients to keep their revenue cycles in order. See how to attract new clients to your law firm. - [How Accurate is SEMrush? (Tips for Analysis)](https://www.elevatodigital.com/how-accurate-is-semrush/): Using keyword research tools like SEMrush provides a lot of marketing value. But how accurate is SEMrush? Can their metrics be trusted? - [How to Build a Paid Social Ad Strategy That Works](https://www.elevatodigital.com/how-to-build-a-paid-social-media-ad-strategy-that-works/): Social media can be one of the most successful digital marketing channels. Here's how to build a paid social ad strategy that works. - [Why Mandatory Breaks at Work Can Skyrocket Employee Productivity: Take One Every 90 Minutes](https://www.elevatodigital.com/why-mandatory-breaks-at-work-can-skyrocket-employee-productivity/): Learn how breaks every 90 minutes boost productivity & enhance focus. See why forward-thinking managers push mandatory breaks at work. - [What is Ad Fatigue? (14 Ways to Address The Problem)](https://www.elevatodigital.com/what-is-ad-fatigue/): Curious what is ad fatigue? Discover the details of this paid media problem and how your business can avoid and fix ad ineffectiveness. - [Best SEO Practices for 2025: Future-Proof Your Online Strategy](https://www.elevatodigital.com/best-seo-practices-for-2020/): We have identified the best SEO practices for 2025 that businesses and agencies need to implement to stay ahead of the competition. - [How to Make Your Email Stand Out [Email Marketing 101]](https://www.elevatodigital.com/7-ways-to-make-your-emails-stand-out/): This blog shares how to make your email stand out and get opened. Learn top attention-grabbing email subject lines and more from Elevato. - [Landing Page Checklist: A Comprehensive Guide](https://www.elevatodigital.com/landing-page-checklist/): Boost conversions and performance with this landing page checklist. Learn audit tips, CTA strategies, best practice, and more. - [Is Your Business Following the PEACE Acronym?](https://www.elevatodigital.com/is-your-business-following-the-peace-acronym/): Discover how the PEACE acronym—Pause, Exhale, Acknowledge, Choose, Engage—can create a happier, more productive workplace. - [How to Keep Your Law Firm Compliant With Google's Ever-Changing SEO Rules](https://www.elevatodigital.com/how-to-keep-your-law-firm-compliant-with-googles-ever-changing-seo-rules/): Stay compliant with Google's ever-changing SEO rules for law firms by following these best practices to boost visibility and avoid penalties. - [How This Company Used Gamification in the Workplace – And Increased Productivity by 50%](https://www.elevatodigital.com/how-this-company-uses-gamification-in-the-workplace/): Learn how one company boosted productivity with gamification in the workplace, and turned boring tasks into fun challenges for employees. - [Content Marketing for Law Firms](https://www.elevatodigital.com/content-marketing-for-law-firms/): At Elevato, we specialize in providing tailored content marketing strategies for law firms. Contact us today for more information! - [Blogging for Lawyers: Why Most Law Firm Blogs Fail](https://www.elevatodigital.com/blogging-for-lawyers-why-most-law-firm-blogs-fail/): Learn why most law firm blogs fail and get expert tips on blogging for lawyers, creating SEO-friendly content that attracts clients leads. - [Answering Every Question About Reddit Marketing](https://www.elevatodigital.com/answering-every-question-about-reddit-marketing/): Reddit marketing has become a bigger player in SEO strategies in recent times. Use this quick start guide for the right tips to success. - [Law Firm Marketing Checklist: How to Modernize Your Strategy](https://www.elevatodigital.com/law-firm-marketing-checklist/): Modernize your law firm’s marketing strategy with this checklist of innovative ideas, from AI tools to guerrilla marketing, to attract new clients. - [Understanding Your Law Firm Google Analytics: What It's Trying to Tell You](https://www.elevatodigital.com/understanding-your-law-firm-google-analytics/): Being able to decipher your law firm Google Analytics is key to improving strategies, finding opportunities & managing lead generation. - [18 Must-Follow Tips for a Law Firm Marketing Budget](https://www.elevatodigital.com/18-must-follow-tips-for-a-law-firm-marketing-budget/): Discover 16 essential tips to create an effective law firm marketing budget that maximizes ROI and drives client acquisition success. - [The Signs of a Good Digital Marketing Strategy Consultant](https://www.elevatodigital.com/the-signs-of-a-good-digital-marketing-strategy-consultant/): A good digital marketing strategy consultant is vital to the growth of businesses looking to elevate their online success. - [What is SearchGPT (Will it Change SEO?)](https://www.elevatodigital.com/what-is-searchgpt-will-it-change-seo/): SearchGPT is OpenAI's latest advancement in the world of artificial intelligence. A new search engine is on the way -- Here's what to know. - [How an SEO Log Analyzer Helps Improve Your Rankings](https://www.elevatodigital.com/how-an-seo-log-analyzer-helps-improve-your-rankings/): Learn the basics of log file analysis for SEO in this article. Use an SEO log analyzer to optimize your crawl budget and boost rankings. - [Best YouTube SEO Services + Optimization Tips](https://www.elevatodigital.com/best-youtube-seo-services/): Boost your channel's visibility and engagement with top-notch YouTube SEO services. Optimize your videos for better rankings & audience reach. - [Top 20 YouTube SEO Optimization Tips](https://www.elevatodigital.com/top-20-youtube-seo-optimization-tips/): Learn how to optimize YouTube videos with these 20 SEO tips. We share how to get your videos to rank online and grow your channel's audience. - [How to Conduct eCommerce Market Research (Step-by-Step Guide)](https://www.elevatodigital.com/how-to-conduct-ecommerce-market-research-step-by-step-guide/): Conducting eCommerce market research is a critical first step for success with any paid media campaign. Learn about the right steps. - [What Does an eCommerce Marketing Funnel Include?](https://www.elevatodigital.com/what-does-an-ecommerce-marketing-funnel-include/): An eCommerce marketing funnel is highly specialized and unique to every organization and campaign. Learn top tips and tricks for your funnel. - [Answering: What Are Healthcare SEO Services?](https://www.elevatodigital.com/answering-what-are-healthcare-seo-services/): Healthcare SEO services can pave the way for higher patient retention and growth of your practice. Discover how to implement SEO today! - [How to Ace Medical Device Marketing](https://www.elevatodigital.com/how-to-ace-medical-device-marketing/): Unlock the secrets of effective medical device marketing with experts tips on product design, target marketing, and regulatory practices. - [Answering: How Does Medical Clinic Marketing Work?](https://www.elevatodigital.com/answering-how-does-medical-clinic-marketing-work/): Learn how to create an effective medical clinic marketing plan with effective steps and strategies to reach an exact patient population. - [The Comprehensive Guide to Medical Practice Marketing](https://www.elevatodigital.com/the-comprehensive-guide-to-medical-practice-marketing/): Learn various medical practice marketing strategies for acquiring new patients, improving community relations, and more. - [Digital Marketing for Medical Practices Checklist](https://www.elevatodigital.com/digital-marketing-for-medical-practices-checklist/): Digital marketing for medical practices is necessary for modern practitioners to attract and retain patients. Use this marketing checklist. - [Top 9 Healthcare Marketing Strategies](https://www.elevatodigital.com/top-9-healthcare-marketing-strategies/): Unlock 9 healthcare marketing strategies that can take a stagnant office to a thriving business. Discover top industry strategies. - [How to Market a Medical Practice: 10 Best Methods](https://www.elevatodigital.com/how-to-market-a-medical-practice-10-best-methods/): Learn about the importance of marketing for medical practices. We share 10 methods for effective campaigns and results. - [Affordable SEO Services: What Price Should You Pay?](https://www.elevatodigital.com/affordable-seo-services-what-price-should-you-pay/): Looking for affordable SEO services that actually make a marketing impact? Discover the options for affordable SEO and how much is too much. - [Where People Go Wrong With B2B Paid Media Strategy](https://www.elevatodigital.com/where-people-go-wrong-with-b2b-paid-media-strategy/): A successful B2B paid media strategy requires tons of knowledge and precise data-driven action. Here’s what normally goes wrong... - [How to Advertise on Hulu [Step-by-Step Instructions]](https://www.elevatodigital.com/how-to-advertise-on-hulu/): Learn about streaming TV ads in this campaign guide for Hulu Ad Manager. Work with Elevato to reach your audience on this streaming platform. - [Choosing the Best Inbound Marketing Tools](https://www.elevatodigital.com/choosing-the-best-inbound-marketing-tools/): Boost your inbound marketing campaigns with this top 10 list of the best inbound marketing tools for your business. - [Innovative Marketing Questions: Should I Start a Podcast?](https://www.elevatodigital.com/innovative-marketing-questions-should-i-start-a-podcast/): Wondering if you should start a podcast for your business? This guide shares considerations to make and valuable insights to help you decide. - [What is a Brand Voice Chart? (How to Create One)](https://www.elevatodigital.com/what-is-a-brand-voice-chart-how-to-create-one/): Ever heard of a brand voice chart? If not, you're not alone. Discover some examples and why it's critical your business has one. - [What is Generative Engine Optimization?](https://www.elevatodigital.com/what-is-generative-engine-optimization/): Explore how Generative Engine Optimization (GEO) leverages AI for personalized content optimization and improved search visibility. - [Does an AI Content Creator Hurt Your SEO Rankings?](https://www.elevatodigital.com/does-an-ai-content-creator-hurt-your-seo-rankings/): From small to big business, everyone is using AI for writing content – but does the practice help or hinder your SEO? - [The 2024 SEO Trends You Need to Know](https://www.elevatodigital.com/the-2024-seo-trends-you-need-to-know/): Discover current SEO trends that will help you stay competitive in search in 2024. Reach out to Elevato for help with 2024 SEO trends! - [Can You Have Successful Targeted Ads in the Midst of Increased User Privacy?](https://www.elevatodigital.com/can-you-have-successful-targeted-ads-in-the-midst-of-increased-user-privacy/): As the digital environment is changing, targeting your ideal demographic is becoming more difficult with increased online privacy, right? - [Game-Changing Digital Marketing Trends in 2024](https://www.elevatodigital.com/game-changing-digital-marketing-trends-2024/): Download your guide to the newest digital marketing trends in 2024. Discover best practices, new ideas, & upcoming changes in marketing. - [The 6 Different Types Of Marketing You’re Not Taking Advantage Of](https://www.elevatodigital.com/6-different-types-of-marketing-youre-not-taking-advantage-of/): Marketing success involves stepping outside-the-box. Discover 6 under the radar types of marketing strategies businesses need to try. - [How to Do a Competitive Analysis for Digital Marketing (Step-by-Step)](https://www.elevatodigital.com/how-to-do-a-competitive-analysis-for-digital-marketing/): Wondering how to do a competitive analysis for digital marketing? This full step-by-step will give you everything you need to know. - [What is ChatGPT-4 Omni? [ChatGPT-4 vs. 4o]](https://www.elevatodigital.com/how-to-use-chatgpt-4/): Discover the capabilities of ChatGPT-4 Omni, the latest advancement in AI technology and explore its integrated features. - [Is Digital Marketing Legit? (Can You Trust It?)](https://www.elevatodigital.com/is-digital-marketing-legit/): Wondering “Is digital marketing legit?” Delve into the common scams, how to avoid them, and how to identify trusted marketing experts. - [What Are Custom GPTs on ChatGPT? Best Custom GPTs](https://www.elevatodigital.com/11-chatgpt-plugins-you-need-to-use/): Learn about custom GPTs, what they are, how they work, and how to create your own GPT in this article. See how to upgrade your AI experience. - [Web Application Hosting Server: Everything You Need to Know](https://www.elevatodigital.com/web-application-hosting-server-everything-you-need-to-know/): What’s a web application hosting server? Learn about application hosting services and how to find the best provider for your business. - [How AI Graphic Design Stacks Up Against a Human](https://www.elevatodigital.com/how-ai-graphic-design-stacks-up-against-a-human/): The rise of AI graphic design has caused many to invest in AI tools, but can these products outperform the level of human designers? Read more - [Why AI Marketing is Good for Specialists & Businesses](https://www.elevatodigital.com/why-ai-marketing-is-good-for-specialists-businesses/): AI marketing has quickly come into play, with organizations asking how they can leverage the tools. But does the tech benefit all parties? - [12 AI Tools for Small Businesses + 15 Reasons to Buy In](https://www.elevatodigital.com/15-reasons-ai-tools-for-business-make-sense/): Despite public hesitation, here are reasons why AI tools for small business make for a positive investment in the short and long-term. - [How to Reinvest in Your Business With Digital Marketing](https://www.elevatodigital.com/how-to-reinvest-in-your-business/): Learn why digital marketing is a great method of reinvesting in your business. Discover best funding practices for digital marketing services - [Why Enterprise Email Marketing Is Critical to Big Brand Success](https://www.elevatodigital.com/enterprise-email-marketing/): Enterprise email marketing is a vital and affordable method of marketing. Learn more about this powerful addition to your brand success. - [What is Content Engineering & How It Affects Marketing](https://www.elevatodigital.com/what-is-content-engineering-how-it-affects-marketing/): Curious what content engineering is? How does it interact with content writing & strategy? What does a content engineer do? - [How to Write Blog Posts Faster: Tips to Trust](https://www.elevatodigital.com/how-to-write-blog-posts-faster/): Efficiency is a priority in today's business environment. Here are tips to employ on how to write blog posts faster. - [How to Update Old Blog Posts](https://www.elevatodigital.com/how-to-update-old-blog-posts/): Are you needing to revive outdated content, but not sure how to update old blog posts? Use this guide to help optimize all your past work. - [8 Tips for Building a Brand Awareness Strategy That Actually Works](https://www.elevatodigital.com/brand-awareness-strategy-tips/): Build a brand awareness marketing strategy that’s effective with these eight expert tips from Elevato. Reach out today for brand awareness help. - [5 Home Improvement Marketing Strategies You Need to Try](https://www.elevatodigital.com/home-improvement-marketing/): Start taking your home improvement business to the next level with this article on 5 home improvement marketing strategies. - [How to Grow Your Brand with SEO for Fashion E-Commerce Businesses](https://www.elevatodigital.com/seo-for-fashion-ecommerce/): Discover how to grow your fashion e-commerce brand with SEO. Learn about the importance of SEO for your business. - [Photography Marketing: A Guide for Photographers](https://www.elevatodigital.com/photography-marketing/): If you are looking for photography marketing ideas, read this article to help build your strategy. Discover how to grow your business. - [An Ultimate Guide to SEO for Photographers](https://www.elevatodigital.com/seo-for-photographers/): In this guide to SEO for photographers, Elevato shares why SEO matters and actionable steps to take to improve your online visibility. - [Elevato Digital Recognized on Clutch 100 List for Exceptional Revenue Growth](https://www.elevatodigital.com/elevato-named-to-clutch-100-list/): Elevato has been named to the Clutch 100 list. This award represents the top 100 fastest growing organizations in the B2B marketplace. - [Digital Marketing During a Recession [Top Tips for Success]](https://www.elevatodigital.com/is-digital-marketing-recession-proof/): Is digital marketing recession proof? Discover how different services perform during economic downturns and what potential benefits exist. - [The Manifest Recognizes Elevato as one of the Most Reviewed Software Developers in Denver](https://www.elevatodigital.com/most-reviewed-software-developers-in-denver/): Elevato has been recognized by The Manifest as one of the best software developers in Denver, Colorado. We are honored to be in good company. - [A Complete Guide to Fitness Marketing for Gyms & Personal Trainers](https://www.elevatodigital.com/fitness-marketing/): Take fitness marketing to the next level with this guide full of tips. This article shares top gym marketing methods for improved success. - [Why You Need Content Marketing for eCommerce Sites](https://www.elevatodigital.com/why-you-need-content-marketing-for-your-ecommerce-business/): The eCommerce space has become overly competitive. Content marketing for eCommerce has become a go to for driving positive results. - [Why Content is Crucial for Health & Wellness Marketing](https://www.elevatodigital.com/why-content-is-crucial-for-health-and-wellness-marketing/): Content creation is critical to educating and reaching potential consumers about the importance of health and wellness products & services. - [How to Ask ChatGPT a Question {The Right Way}](https://www.elevatodigital.com/how-to-ask-chatgpt-a-question/): Knowing how to ask ChatGPT a question isn't as easy as it seems and the effectiveness of the software depends on the user knowing these tips. - [Why Digital Marketing Can Help During Times of High Inflation](https://www.elevatodigital.com/why-digital-marketing-can-help-during-times-of-high-inflation/): Struggling to know if marketing during inflation makes sense for your business? Cutting advertising costs might do more harm than good. - [How to Write Alongside AI Writing Software & Tools  ](https://www.elevatodigital.com/how-to-write-alongside-ai-writing-software/): AI writing has grown in popularity and accessibility. But how useful and effective are these tools for human writers? - [Top Solar Marketing Agencies in 2023](https://www.elevatodigital.com/solar-marketing-agency/): The solar industry is heating up with more competition in a growing market. This article showcases the best solar marketing agency for 2023! - [12 Tips for How to Best Use ChatGPT [Written With ChatGPT]](https://www.elevatodigital.com/10-tips-and-tricks-for-using-chatgpt/): Discover how to best use ChatGPT with our expert tips & strategies for getting the most accurate and helpful responses from this AI tool. - [Leading Sustainability Marketing Firms in 2023](https://www.elevatodigital.com/sustainability-marketing-firms/): Check out the top sustainability marketing firms for 2023 - leading the was in eco-branding and innovative marketing. - [Full Guide to Modern Renewable Energy Marketing](https://www.elevatodigital.com/renewable-energy-marketing/): Renewable energy marketing is a complex and rapidly expanding need for energy companies. Read on for the full guide to green marketing. - [Best 10 Tips for Solar Lead Generation](https://www.elevatodigital.com/lead-generation-for-solar/): Building lead generation for solar energy companies is a challenging task. Read on to learn the best tips and start generating a high ROI. - [The Value of Targeted Marketing for Energy Services](https://www.elevatodigital.com/marketing-for-energy-services/): The energy industry is changing rapidly, and marketing strategies must keep up. Read on for 4 top practices when marketing for energy services. - [Why SEO Content Writing Services Produce a High ROI](https://www.elevatodigital.com/why-seo-content-writing-services-produce-a-high-roi/): SEO content writing services are proven to be a low maintenance, highly rewarding marketing tool for businesses of all types & industries. - [Digital Marketing for Solar Companies: Best Practices](https://www.elevatodigital.com/digital-marketing-for-solar-companies/): Looking for the digital marketing for solar companies best practices? This guide has all the tips you need to succeed. - [How To Increase Ecommerce Sales: 20 Proven Tactics](https://www.elevatodigital.com/how-to-increase-ecommerce-sales/): This full guide explains how to increase eCommerce sales and provides all the tips you need to increase revenue. - [Can You Trust Freelance Digital Marketing?](https://www.elevatodigital.com/freelance-digital-marketer/): Deciding whether to bring on a freelance digital marketer is a tough choice. Read on for all the info you need to make the best decision! - [The Top 10 Best ADA Compliance Website Checkers](https://www.elevatodigital.com/ada-compliance-website-checker/): This guide describes the best ADA compliance website checker available now. Read on to keep your site ADA compliance! - [How To Design An ADA Compliant Website On WordPress](https://www.elevatodigital.com/ada-compliance-wordpress/): Are you looking to create an ADA compliant website in WordPress? This guide offers tips and all the best plugins for reaching accessibility. - [ADA Compliance Website Requirements And Standards For 2022](https://www.elevatodigital.com/ada-compliance-website-requirements/): Are you looking for ADA compliance website requirements for 2022? This guide has all the information you need to reach top ADA compliance. - [The Ultimate ADA Compliance Website Checklist for 2022](https://www.elevatodigital.com/ada-compliance-website-checklist/): Looking for more information on meeting ADA compliance standards? Check out this ultimate ADA compliance website checklist for 2022. - [How to Make a Website ADA compliant](https://www.elevatodigital.com/ada-website-compliance-how-to-make-a-website-ada-compliant/): Web accessibility utilizes a variety of tags and digital markups that allow disabled users to access information in an alternative or enhanced way, directly or indirectly, with additional tools like screen readers. - [Need to Increase Email Open Rates? Implement These Strategies](https://www.elevatodigital.com/increase-email-open-rates/): Having trouble with low email open rates? These strategies can increase email open rates and kick your marketing campaign to the next level. - [Before You Hit Send: Our 14-Point Email Marketing Checklist](https://www.elevatodigital.com/before-you-hit-send-our-14-point-email-marketing-checklist/): Here are the 14 most important details to check off the next time you email clients! --- ## Case Studies --- ## Clients - [Hudson's Bay Company](https://www.elevatodigital.com/work/clients/hudsons-bay-company/): Founded in 1670, we are North America’s longest continually operating company --- ## Creative Library --- ## Jobs --- ## Locations --- ## Multimedia Showcase --- ## Projects --- ## Services - [SEO Analytics & Reporting](https://www.elevatodigital.com/services/marketing/search-engine-optimization/seo-analytics/): Learn about the importance of SEO reporting and analytics for businesses. Use deep-level insights to improve your organization's performance. - [Technical SEO Services](https://www.elevatodigital.com/services/marketing/search-engine-optimization/technical-seo-services/): Elevato provides technical SEO services that drive your business forward. Reach new customers and improve your site function & usability. - [eCommerce SEO Services](https://www.elevatodigital.com/services/marketing/search-engine-optimization/ecommerce-seo-services/): Elevato is your source for premier eCommerce SEO services. Take your online store from unseen to the top of consumers' minds. - [National SEO Services](https://www.elevatodigital.com/services/marketing/search-engine-optimization/national-seo-services/): Are you looking for premier national SEO services to elevate your brand visibility and bring on more qualified leads? Let's talk strategy. - [Local SEO Services](https://www.elevatodigital.com/services/marketing/search-engine-optimization/local-seo-services/): Discover premier local SEO services with Elevato. Boost local visibility, increase conversions, and dominate your local market. - [PPC Competitor Analysis](https://www.elevatodigital.com/services/marketing/paid-media/ppc-competitor-analysis/): An effective PPC competitor analysis and PPC audit services can take your paid campaigns from social noise to right under customers' noses. - [Organic Social Media](https://www.elevatodigital.com/services/marketing/social-media-management/organic-social-media/): Organic social media is one of the best investments businesses can make in the 21st-century. Consumers pass judgement and make... - [Social Media Advertising Services](https://www.elevatodigital.com/services/marketing/paid-media/paid-social/): Looking for a premier social media advertising agency? Elevato provides top-of-the-line campaign management services & strategy. - [Programmatic Advertising Services](https://www.elevatodigital.com/services/marketing/paid-media/programmatic-advertising/): Learn about Elevato’s top-quality programmatic advertising services ,and discover how your brand awareness can take a major step forward. - [Influencer Marketing](https://www.elevatodigital.com/services/marketing/social-media-management/influencer-marketing/): Influencer marketing isn’t just some buzzword floating around. It’s real, and it works. 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From video production to webinars, we help drive results. --- ## Team - [...and Several Dozen More](https://www.elevatodigital.com/about/team/and-more/): We're so busy on client projects that we often get behind on updating our own site --- ## Testimonials - [Missouri Innovation Center](https://www.elevatodigital.com/testimonial/missouri-innovation-center/): (Full testimonial) --- # # Detailed Content ## Pages > Elevato offers expert digital marketing for law firms. Attract clients, enhance your online presence, and grow your legal practice with proven strategies. - Published: 2024-12-23 - Modified: 2025-03-03 - URL: https://www.elevatodigital.com/industry/law-firms/ In today’s competitive legal industry, effective marketing is no longer optional—it’s essential for success. Clients increasingly rely on digital platforms to search for legal services, compare law firms, and ultimately decide who to trust with their legal needs. This shift has made marketing for law firms a cornerstone of its modern business strategy. Hiring a law firm marketing agency can be a strategic move, especially for firms with limited budgets, as it provides specialized expertise and helps them stay updated with legal marketing trends. From increasing online visibility to generating high-quality leads, implementing a robust marketing plan can transform your practice and stay in front of prospective clients. Whether you’re a solo practitioner or managing a large legal team, this page provides a comprehensive overview of proven strategies and tactics for marketing for law firms, ensuring your law practice remains relevant and attractive. Understanding Law Firm Marketing In the modern legal landscape, marketing is not just an add-on; it’s a fundamental component of a successful practice. Law firm marketing encompasses a range of activities designed to attract and retain clients, build a strong brand, and differentiate from the competition. By leveraging various marketing strategies, law firms can enhance their visibility, credibility, and client base. Definition and Importance of Law Firm Marketing Law firm marketing refers to the strategic efforts undertaken to promote a law firm’s services, enhance its reputation, and attract clients. This includes a mix of digital marketing tactics such as SEO, PPC, content marketing, social media marketing, and... --- > Grow your law firm with SEO services designed for lawyers and attorneys. Increase visibility, attract more clients, and generate quality leads. - Published: 2024-12-23 - Modified: 2024-12-23 - URL: https://www.elevatodigital.com/industry/law-firms/seo/ Having a solid digital presence is no longer optional—it’s essential for law firms to succeed. With the majority of prospective clients turning to search engines like Google to find legal services, law firm SEO becomes a crucial tool for law firms looking to attract and convert potential clients. This is where Elevato steps in. We offer specialized SEO services tailored specifically for lawyers and law firms, helping them rank higher in organic search results, increase visibility, and ultimately grow their client base. In this guide, we’ll explore how our expert team at Elevato can optimize your law firm’s online presence and generate sustainable, long-term growth. The Importance of SEO Why SEO is Critical for Law Firms Unlike traditional forms of marketing, SEO allows a law firm's website to target potential clients who are actively searching for legal services online. With the right SEO strategy, your website has the potential to rank on the first page of search engines like Google, driving organic traffic and increasing your chances of converting visitors into clients. Here’s why SEO is particularly critical for law firms: Competition In the legal industry, competition is fierce, with thousands of law firms offering similar services. SEO helps you stand out by improving your visibility in local searches, putting your firm ahead of competitors. Credibility Appearing on the first page of Google signals trustworthiness and authority in your field. Potential clients are more likely to trust a law firm that ranks high in search results, as high-ranking firms are... --- - Published: 2023-01-26 - Modified: 2023-01-26 - URL: https://www.elevatodigital.com/mu/ Experienced and Local A full-stack web design and development team right here in COMO that is a Preferred Web Vendor. Let Elevato bring your projects to life. How Elevato Builds Mizzou Elevato is an award-winning company of web and marketing experts headquartered in Columbia, Missouri that creates powerful and compelling web applications, marketing strategies and user-interface experiences. We are an experienced team of True Tigers with over a decade of experience with Mizzou’s identity, security, and accessibility standards serving numerous Colleges, Departments, Programs, Initiatives, Labs, Extensions, and Alumni Communications ranging from MizzouRec to the Registrar and from the Provost to Printing Services. College of Education Elevato partnered with MizzouEd to redesign and update their existing site inside a WordPress multisite install so the school could continue to manage all of their department sites with one login. We also expanded their information architecture and created relationships between people, degrees and programs and more. View Site School of Health Professions We worked with the School of Health Professions to create a mobile responsive website with WordPress’ multisite feature to allow all of the school’s department sites to be managed with a single WordPress installation. View Site Missouri School of Journalism Elevato brought this handbuilt website into WordPress which allowed the school to directly manage and automagically link over 2,700 pages of content utilizing 9 custom post types. Working closely with JSchool staff, Elevato helped to completely eliminate 404s from over 300,000 inbound links. The site takes advantage of a co-developed API to... --- - Published: 2022-03-08 - Modified: 2022-03-15 - URL: https://www.elevatodigital.com/jobs/ These are the positions that we're currently hiring for: --- - Published: 2021-12-13 - Modified: 2021-12-13 - URL: https://www.elevatodigital.com/thank-you/ We will connect with you shortly to discuss how we can help you with all things web. --- - Published: 2021-01-13 - Modified: 2021-06-11 - URL: https://www.elevatodigital.com/services/ A Full-Service Digital Agency Elevato provides services in All Things Web. We're experts at web engineering, video production, branding & identity, graphic design, web hosting, interactive marketing campaigns, and so much more. Get In Touch --- > From backend development to paid media ads to design creation and everything in between, we excel at doing All Things Web. - Published: 2021-01-13 - Modified: 2024-07-15 - URL: https://www.elevatodigital.com/about/ Our Core Focus We provide customers with comprehensive solutions to digital problems to help them reach their goals. Our Guarantee Our guarantee is simple: we do what we say we’ll do. --- --- ## Posts > Discover the last AI tool, ChatGPT Operator. Learn how this AI agent automates tasks, enhances workflows, and boosts productivity. - Published: 2025-02-11 - Modified: 2025-02-11 - URL: https://www.elevatodigital.com/everything-chatgpt-operator-can-do-for-you/ - Categories: Artificial Intelligence What is ChatGPT Operator? OpenAI has once again advanced the boundaries of artificial intelligence with the introduction of ChatGPT Operator. This new AI agent is designed to enhance automation, streamline processes, and offer more tailored responses to users, making it a powerful tool for businesses and individuals alike. But what exactly is ChatGPT Operator, and what can it do for you? ChatGPT Operator is an advanced AI-driven agent built on top of OpenAI’s robust language models, designed to handle complex tasks more efficiently. Unlike traditional AI chatbots, which primarily respond to user queries, Operator is capable of executing multi-step workflows, automating repetitive tasks, and even integrating with third-party applications to enhance productivity. How ChatGPT Operator Works The ChatGPT Operator is a cutting-edge research preview feature that brings a new level of functionality to AI agents. Exclusive to users on the ChatGPT Pro plan, this feature allows the Operator to use its own browser to perform tasks on behalf of the user. Leveraging advanced artificial intelligence, the Operator can understand and respond to user input, making it capable of automating complex tasks and providing highly personalized assistance. When you delegate a task to the Operator, it springs into action by accessing the web through its own browser. This capability enables it to navigate websites, fill out forms, and generate detailed reports, all while you focus on more strategic activities. The Operator’s ability to use its own browser means it can handle tasks that would be time-consuming or challenging for a human,... --- > Learning how to train ChatGPT is critical to getting the most effective use from the LLM. Discover tips on training and use for this AI tool. - Published: 2025-01-03 - Modified: 2025-01-03 - URL: https://www.elevatodigital.com/how-to-train-chatgpt-most-effective-tips/ - Categories: Artificial Intelligence ChatGPT is a powerful AI language model capable of generating human-like text responses. One crucial aspect to consider is the AI website chatbot setup, which involves using website data to create an effective chatbot that can engage with users. However, to maximize its potential, you may need to train it for specific tasks and datasets. In this comprehensive guide, we’ll explore how to train ChatGPT effectively and optimize its performance using your own data, providing detailed insights and step-by-step instructions for both beginners and advanced users. Understanding ChatGPT and Custom AI Chatbots ChatGPT is a revolutionary language model developed by OpenAI that can generate human-like responses in natural language processing (NLP) applications, such as chatbots, virtual assistants, and more. At the core of ChatGPT lies the advanced GPT architecture, which allows it to understand context, generate relevant responses, and even produce creative outputs in different formats like text, snippets of code, or bullet points. The power of ChatGPT lies in its vast knowledge base, accumulated from extensive pre-training on an enormous dataset of text from the internet. A custom AI ChatGPT chatbot is a brilliant fusion of OpenAI’s advanced language model – ChatGPT – tailored specifically for your business needs. Training ChatGPT on your own data means having a personalized version of the ChatGPT model that has been fed your unique data – like your company’s policies, products, services, and FAQs – to become a virtual assistant for your business. The process involves fine-tuning and training ChatGPT on your specific... --- > Need some help with your digital product ideation and creation? Discover 100 ChatGPT prompts for creating digital products. - Published: 2024-12-18 - Modified: 2024-12-18 - URL: https://www.elevatodigital.com/100-creative-chatgpt-prompts-for-creating-digital-products/ - Categories: Artificial Intelligence - Tags: ChatGPT, Digital products In today's digital-first world, entrepreneurs, creators, and businesses are constantly looking for innovative ways to produce valuable digital products. ChatGPT has emerged as a powerful tool for content creation, offering actionable insights and inspiration for generating ideas, crafting content, and even marketing strategies. This blog will provide a comprehensive list of 100 creative ChatGPT prompts for creating digital products that can boost sales, enhance user engagement, and simplify the creation process. Whether you are crafting an eBook, an online course, design templates, or software tools, this list will guide you through the process of creating compelling and valuable products for your audience. Why Use ChatGPT Prompts for Creating Digital Products? Before diving into the prompts, let’s explore why using ChatGPT can be a game changer for your digital product development: Streamlines Content Creation: ChatGPT helps you generate ad copy, compelling product descriptions, and social media content effortlessly. Provides Actionable Insights: It enables deeper understanding of market trends and user expectations through thorough market research, enhancing your competitive positioning. Supports Innovation: By exploring potential gaps and unique value propositions, ChatGPT can inspire innovative ways to solve customer problems. Saves Time: ChatGPT accelerates content creation, helping you bring digital products to market faster. Enhances Branding: From brand voice to messaging, ChatGPT ensures your digital product aligns with your brand identity. How to Use These ChatGPT Prompts These prompts are categorized to cover various stages of digital product creation, from ideation to marketing strategy. Simply copy and paste the prompts into ChatGPT, provide... --- > Deciding whether to bring on a freelance digital marketer is a tough choice. Read on for all the info you need to make the best decision! - Published: 2024-12-13 - Modified: 2024-12-18 - URL: https://www.elevatodigital.com/trust-freelance-digital-marketing/ - Categories: Digital Marketing - Tags: digital marketing The marketing industry is witnessing an explosion in freelancers fueled by the pandemic, the great resignation, and advertising budget cuts – 58% of digital marketers now freelance. The hopeful freelance digital marketer is usually lured by the enticing prospect of higher fees, flexible working hours, and more freedom. But why would a business choose to hire a freelancer? When considering the choice between a digital marketing agency and a freelance digital marketer, what is actually at stake? The future of your business depends on your marketing efforts. Your entire organization suffers if the right audience doesn’t hear your voice, or worse yet, your brand message is garbled or misrepresented. With the challenge of a recession looming, everyone focused on business survival needs the best marketing possible. At the same time, a slowdown is upon us. The power of the internet has led to market saturation in many industries. It’s more challenging than ever to stand out from the noisy clutter of boring content, poor technical SEO, and unoptimized ads created by unskilled marketers. So what do you get when you hire a freelance digital marketer? And above all, can you trust freelance digital marketing with your business needs? Let’s take a deep dive into answering these critical questions as we explore the crucial differences between trusting a professional digital marketing agency and flying with a freelancer. The term “freelance digital marketer” is an umbrella phrase covering freelancers involved in any of the many aspects that digital marketing encompasses, including: Strategizing... --- > Trying to figure out how to optimize your amazon ads management practices? Learn how to get the most out of your efforts with these tips. - Published: 2024-12-09 - Modified: 2024-12-09 - URL: https://www.elevatodigital.com/amazon-ads-mangement-best-practices-tips/ - Categories: Paid Media - Tags: Amazon ads, Paid Media E-commerce businesses don't have a lot of time. They need to capture customer attention swiftly and effectively. Amazon Ads offers unparalleled opportunities for businesses to connect with millions of shoppers actively searching for products. With Amazon controlling over 40% of the U. S. e-commerce market, advertising on this platform has become a cornerstone of successful digital marketing strategies. However, navigating Amazon’s advertising platform can be daunting for beginners and experienced marketers alike. From choosing the right ad types to managing bids and tracking performance metrics, there’s a lot to master. Amazon advertising services, including sponsored products and sponsored brands, play a crucial role in developing an effective advertising strategy. Emphasizing data-driven adjustments and strategic planning is essential for optimal return on investment. This comprehensive guide aims to highlight Amazon Ads management by providing actionable tips and best practices. Whether you’re new to the platform or looking to refine your existing campaigns, this blog will equip you with the tools to achieve success and maximize your return on investment (ROI). Understanding Amazon Ads Amazon Ads offers a robust ecosystem designed to cater to a variety of business goals, from brand awareness to sales growth, particularly for an Amazon business. To succeed, you must first understand the basics, including the different ad types available and the key metrics to track. What is Amazon PPC Management? Amazon PPC (Pay-Per-Click) management is the strategic process of creating, managing, and optimizing Amazon advertising campaigns to maximize sales, revenue, and return on investment (ROI). This involves... --- > Discover effective Amazon Ads strategies that boost your campaign management. Learn practical tips to enhance your advertising success. - Published: 2024-12-09 - Modified: 2024-12-09 - URL: https://www.elevatodigital.com/27-tips-for-a-successful-amazon-ads-strategy/ - Categories: Paid Media - Tags: Amazon ads, Paid Media Amazon Ads offer a powerful way to increase visibility, drive sales, and grow your brand in one of the most competitive marketplaces in the world. With millions of daily shoppers on Amazon, a strategic approach to advertising can make the difference between your products being lost in the crowd or becoming top-sellers. This comprehensive guide provides 25 expert tips to help you craft a successful Amazon Ads strategy. What is Amazon Advertising? Amazon Advertising is a powerful pay-per-click (PPC) platform that enables businesses to promote their products and reach potential customers directly on Amazon. By leveraging an auction-based system, businesses bid on the price they’re willing to pay for a click, ensuring their ads appear in front of the right audience. The platform offers a variety of ad formats, including Sponsored Products, Sponsored Brands, and Sponsored Display ads, each designed to target specific keywords, products, and audiences. Sponsored Products: These ads promote individual products and appear in search results or on product detail pages, making them ideal for increasing visibility and driving conversions. Sponsored Brands: Featuring your brand logo, a custom headline, and a selection of products, these banner-style ads help establish brand identity and boost visibility across your entire catalog. Sponsored Display Ads: Perfect for retargeting, these ads remind potential customers about your products both on and off Amazon, ensuring you stay top-of-mind. By understanding and utilizing these ad formats, you can create a robust advertising strategy that maximizes your reach and drives sales. Why is Amazon Advertising Important... --- > Wondering how to run Amazon Ads for your business? This blog shares everything you need to know to get started with Amazon Ads. - Published: 2024-12-04 - Modified: 2024-12-10 - URL: https://www.elevatodigital.com/how-to-run-amazon-ads/ - Categories: Paid Media - Tags: Amazon ads, Paid Media, paid media tips Amazon has become one of the largest online marketplaces, and for businesses, it’s an essential platform to reach millions of customers. Amazon Ads offer unparalleled opportunities to boost visibility, drive sales, and enhance brand presence. Advertising on Amazon is a critical strategy for sellers to increase visibility and sales, leveraging Amazon's vast user base to drive brand awareness and improve organic rankings.   If you’re new to Amazon advertising or looking for a straightforward guide to get started, this article is your ultimate resource. We’ll cover everything from setting up your account to optimizing campaigns and tracking performance metrics. What Are Amazon Ads? Amazon Ads are paid advertisements that allow sellers to promote their products on the Amazon marketplace. With over 300 million active customer accounts, Amazon provides a powerful platform to reach consumers at different stages of their buying journey. Amazon offers various advertising solutions to enhance sales and brand visibility, making it essential for sellers to have a comprehensive advertising strategy in this competitive marketplace. Types of Amazon Ads Amazon offers various ad formats to suit different goals: Sponsored Products: Ads for individual product listings that appear in search results and product detail pages. Sponsored Brands: Ads featuring your brand logo, a custom headline, and up to three products, appearing at the top of search results. Sponsored Display: Retargeting ads that reach customers both on and off Amazon. Video Ads: Engaging video formats to showcase your products in action, grabbing attention in a competitive marketplace. Headline Search Ads:... --- > Small business video marketing is an often untapped strategy that organizations overlook. Discover the power of this advertising method. - Published: 2024-11-27 - Modified: 2024-11-27 - URL: https://www.elevatodigital.com/small-business-video-marketing-25-ways-it-benefits-you/ - Categories: Video Marketing In today’s fast-paced digital landscape, small business video marketing has emerged as a powerful marketing tool. Leveraging video content to engage audiences, explain products, and build personal connections is not just a trend—it’s a necessity. If you’re a small business owner, it’s time to add video marketing to your strategy, as its growing importance and accessibility can significantly benefit your business. Below, we explore 25 specific ways that video marketing efforts can revolutionize your business. What is Small Business Video Marketing? Small business video marketing refers to the use of online videos, such as explainer videos, customer testimonial videos, and social media posts, to promote products or services. Different types of marketing videos can be employed for various purposes, including educational content to establish authority, tailored videos for specific audiences and platforms, and budget-friendly options to maximize reach. It’s a critical component of any modern video marketing strategy, as it combines storytelling and visual appeal to connect with your target audience effectively. The Importance of Video Marketing In the digital age, video marketing has become an indispensable part of any business’s marketing strategy. It offers a unique way to connect with your audience on a more personal and engaging level. Unlike traditional marketing methods, video marketing allows you to showcase your brand’s personality, tell your story, and build a deeper connection with your viewers. With the proliferation of social media and online video platforms, businesses can now reach their target audience more effectively than ever before. Whether it’s through educational... --- > Looking to discover what is brand safety? Learn how this practice is essential to modern business growth and organizational protection. - Published: 2024-11-25 - Modified: 2024-11-25 - URL: https://www.elevatodigital.com/what-is-brand-safety/ - Categories: Marketing questions - Tags: brand safety, brand strategy Brand safety is no longer a buzzword; it is an essential aspect of modern digital advertising. With the growing complexity of online advertising ecosystems, protecting your brand from being associated with harmful or inappropriate content is critical. Effective brand advertising is crucial for ensuring brand safety and maintaining a positive reputation, as misplaced ads can damage a brand’s reputation, waste ad budgets, and erode consumer trust. In this comprehensive guide, we will define brand safety, discuss why it matters, and provide actionable strategies to help businesses navigate the challenges of maintaining safe and suitable ad placements. What is Brand Safety? Defining Brand Safety At its core, brand safety refers to the measures advertisers take to ensure that their ads do not appear alongside content that could harm their reputation. Brand risk incidents, where ads appear next to inappropriate content, can have a potential negative impact on a brand's reputation. This includes content such as hate speech, explicit material, fake news, and other potentially offensive or inappropriate media. A practical example of the importance of brand safety can be seen in scenarios where an ad promoting family-friendly content is placed next to a divisive or harmful news story. The impact can be immediate, leading to consumer backlash, lost trust, and damage to the advertiser’s image. Understanding Brand Suitability Brand suitability is a crucial aspect of brand safety that involves ensuring that a brand’s advertising is aligned with its values, identity, tone, and other subjective qualities. It is a more nuanced approach... --- > Content marketing for small businesses can be done effectively and efficiently, and perform better than big box companies with these steps. - Published: 2024-11-19 - Modified: 2024-11-14 - URL: https://www.elevatodigital.com/9-tips-for-content-marketing-for-small-businesses/ - Categories: Content Marketing, Small Business - Tags: Content, digital marketing Small businesses have unique challenges when it comes to marketing their products or services. With limited budgets and resources, they often struggle to compete with larger companies in traditional advertising channels. However, the rise of content marketing has presented a new opportunity for small businesses to reach their target audiences in a cost-effective way. In this article, we’ll discuss 9 tips for small businesses to succeed in their content marketing efforts, so you can start seeing results for your business. What is Content Marketing? Content marketing is a strategy that involves creating and sharing valuable, relevant, and engaging content to attract and retain a specific audience. It can take many forms and is designed to build trust and establish businesses as experts in their field.   This is especially important for small business owners, as it can be a cost-effective way to compete with larger companies and reach potential customers. Why Is Content Marketing Effective for Small Businesses? Content marketing is highly effective for small businesses for several reasons: Cost-effective: Small businesses often have limited marketing budgets. Content marketing is a cost-effective way to reach and engage with potential customers, as content creation requires minimal financial investment compared to traditional advertising channels. Builds brand awareness: By consistently creating and sharing valuable content, small businesses can increase their brand awareness and establish themselves as thought leaders in their industry. A competitive content strategy can lead to more exposure and visibility for their brand. Builds trust and credibility: By providing helpful and... --- > Interested in learning about the best digital marketing agency in Phoenix? Read on to discover how the top agency can launch the growth of your business. - Published: 2024-11-12 - Modified: 2024-11-11 - URL: https://www.elevatodigital.com/digital-marketing-agency-phoenix/ - Categories: Acquisitions and Mergers Digital marketing has become an integral component of business success. It allows you to reach out to and engage with your target audience. A great digital marketing and advertising agency in Phoenix can also guide potential customers to your business. Running successful digital marketing campaigns while also managing every other aspect of your business can be challenging. That’s where professional digital marketing companies come in. However, not just any agency will do. Elevato isn’t just any full-service digital marketing agency. We’re an in-house team that’s ready to integrate with your business. When we say that “we do what we say we’ll do,” we mean it. That’s a guarantee. We look to provide every client with an honest, holistic, and productive personalized experience, putting them first. After all, your business is unique, and your digital marketing strategy should reflect that. Our strategies are tailored to align with your specific business goals, ensuring measurable results and overall success. About Us At Elevato, we pride ourselves on being more than just a digital marketing agency. We are a dedicated team of professionals committed to helping businesses in Phoenix thrive in the digital landscape. Our approach is rooted in understanding the unique needs of each client and delivering tailored solutions that drive real results. With a focus on innovation and excellence, we strive to be a trusted partner in your business’s growth journey. Our Mission and Values Our mission at Elevato is to empower businesses in Phoenix to achieve their full potential online. We... --- > Check out these Instagram marketing tips to help elevate your social media marketing strategy. Need help? Contact Elevato for social media services. - Published: 2024-11-11 - Modified: 2024-11-11 - URL: https://www.elevatodigital.com/creative-instagram-marketing-ideas-2020/ - Categories: Digital Marketing Instagram’s visual appeal makes it an indispensable marketing platform for businesses of all sizes. With over a billion users, it’s a goldmine for those looking to establish a digital presence, build brand loyalty, and directly connect with potential customers. Instagram provides a dynamic way to share engaging content, build relationships, and ultimately, drive revenue. Whether you’re a beginner or an advanced marketer, the following tips will help you maximize your Instagram marketing strategy. Setting Up an Instagram Business Account Before diving into strategy, ensure your account is set up correctly: Convert to an Instagram Business Profile: Switching to a business profile unlocks analytics, ad options, and the ability to add contact information. Optimize Your Bio: Your bio is limited to 150 characters, so make it impactful. Include a short tagline, relevant emojis, a call-to-action (CTA), and a link (consider using tools like Linktree if you need multiple links). Add a Profile Picture: For brand consistency, use your logo or a recognizable image. Developing a Content Strategy Creating a focused content strategy will make your brand stand out to your Instagram target audience: Define Your Content Pillars: These are recurring themes for your Instagram posts, like behind-the-scenes insights, product highlights, customer testimonials, or educational content. Diversify Content Types: Combine images, videos, Stories, and Reels to keep your audience engaged. Each content type offers unique ways to interact, from Reels’ virality to Stories’ instant engagement. Set a Consistent Posting Schedule: Regular posting (around 3–5 times per week) helps keep your audience engaged.... --- > Want to add a menu to your Google My Business profile? This blog post shares how to add a Google restaurant menu in a few easy steps. - Published: 2024-11-11 - Modified: 2024-11-11 - URL: https://www.elevatodigital.com/add-menu-to-google-my-business-profile/ - Categories: Google Maps Integration, SEO & Local Search, Website Content Updating, Websites When people search for companies, products, restaurants, or brands on Google, they may see information appear in a box to the right of their search results. The information in the box, called the Knowledge Panel, can help customers discover and connect to get more information. In our continuing effort to help Google love your website, we’re suggesting the addition of structured Microdata. What does that mean? It means we add some code to the website that is invisible to the visitor, but VERY visible to search engines and social media to help their robots understand what is on the website. This is particularly important for Google Business Profiles, as it enhances functionalities like product listings and menu displays, ensuring compliance with Google's policies and improving visibility. Why Add a Menu to Google Business Profile Adding a menu to your Google Business Profile is a crucial step in enhancing your restaurant’s online presence and attracting more customers. By providing a detailed menu, you can significantly improve your search engine optimization (SEO), making it easier for potential customers to find your restaurant in relevant search results. A well-structured menu on your Google Business Profile allows customers to quickly see what food and beverages you offer, which can be a deciding factor in choosing your restaurant over others. This visibility not only helps in drawing more foot traffic but also in converting online searches into actual visits. Shakespeares Pizza Menu Knowledge Panel Example Shakespeares Pizza Menu Knowledge Panel Example For example, here is... --- > Check out the best tools for content marketing professionals. Elevato shares top free and paid tools to aid in content marketing strategy and execution. - Published: 2024-11-11 - Modified: 2024-11-11 - URL: https://www.elevatodigital.com/content-marketing-tools/ - Categories: Marketing Make no mistake about it, content marketing is increasingly important to a business’s success. From blog content and landing pages to email newsletters and social platforms, content marketing is a highly valuable strategy for businesses looking to reach their target audience. There is a wide range of content marketing tools available for content marketers and business owners alike. Additionally, there are numerous free content marketing tools available that can help businesses enhance their marketing strategies without significant financial investment. While the number of options to choose from may seem overwhelming at first glance, we’ve narrowed it down to the top 10 tools. Read on to learn about the top 10 content marketing tools to utilize for your content marketing strategy. Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal of content marketing is to drive profitable customer action by providing helpful and informative content that addresses the needs and interests of the target audience. This can take many forms, including blog posts, social media posts, videos, podcasts, e-books, and more. By delivering high-quality content that resonates with your audience, you can build trust, improve SEO, establish authority, and ultimately drive conversions. Top 10 Content Marketing Tools With so many options it can be hard to know where to start when it comes to content marketing tools. Luckily, many of these online tools have free versions that allow you to test them out before... --- > Law firms are reliant on bringing in new clients to keep their revenue cycles in order. See how to attract new clients to your law firm. - Published: 2024-11-11 - Modified: 2024-11-11 - URL: https://www.elevatodigital.com/the-1-reason-law-firms-are-struggling-to-attract-new-clients/ - Categories: Legal Marketing - Tags: law firm, law firm marketing The online landscape for law firms is competitive, with countless firms vying for the attention of potential clients. However, many law firms still struggle to attract law firm clients online effectively. The #1 reason for this struggle? A lack of a comprehensive, client-centered digital strategy. From weak SEO practices to outdated website designs and poor user experience, many firms miss critical opportunities to engage clients and stand out from competitors. In this guide, we’ll explore why attracting clients online can be challenging, discuss the core issues law firms face, and provide actionable strategies for overcoming these obstacles to help you understand how to get new clients for your law firm in an overly crowded digital space. Why Online Client Acquisition is Essential for Law Firms The legal industry has changed drastically with the rise of digital platforms. Prospective clients no longer rely solely on referrals or traditional advertising; they turn to search engines, social media, and online reviews to find legal clients. Potential clients want quick access to reliable, relevant information and a seamless digital experience when choosing a legal representative. If a law firm’s online presence isn’t optimized to meet these expectations, they risk losing clients to more digitally-savvy competitors. The Top Challenge: Lack of Client-Centric Digital Strategy The primary reason law firms struggle to attract clients online is an outdated approach that doesn’t prioritize the client’s needs and experience. A client-centric digital strategy aligns with how clients search for, engage with, and choose legal representation. Without this, potential... --- > Using keyword research tools like SEMrush provides a lot of marketing value. But how accurate is SEMrush? Can their metrics be trusted? - Published: 2024-11-11 - Modified: 2024-11-11 - URL: https://www.elevatodigital.com/how-accurate-is-semrush/ - Categories: Software Tips - Tags: SEMrush, SEMrush tips SEMrush is among the most popular SEO tools in the digital marketing industry, known for its wide range of functionalities, from keyword research and competitive analysis to traffic analytics and content planning. SEMrush helps users research keywords by providing comprehensive overviews, including metrics like global and country-specific volume, keyword difficulty, and the ability to filter and cluster keywords effectively. But with so many metrics and features, a key question arises: how accurate is SEMrush? To answer this, we’ll explore SEMrush’s strengths, its methods for gathering and interpreting data, and offer practical tips for marketers looking to leverage this tool effectively. Whether you’re analyzing search volume, keyword difficulty, or organic traffic, knowing the limitations and strengths of SEMrush will help you make the most of this powerful SEO tool. Understanding SEMrush Accuracy SEMrush accuracy is a crucial aspect of digital marketing, as it directly impacts the effectiveness of online campaigns. Understanding the factors that affect SEMrush accuracy can help marketers make informed decisions and optimize their strategies. What Affects SEMrush Accuracy? Several factors can influence SEMrush accuracy, including: Data Sources: SEMrush relies on a combination of machine learning and third-party data to estimate keyword metrics. The accuracy of these data sources can impact the overall accuracy of SEMrush. Algorithm Updates: Google’s algorithm updates can affect SEMrush’s ability to accurately estimate keyword metrics. SEMrush may need time to adjust to these updates, which can impact accuracy. Keyword Research: The quality of keyword research can impact SEMrush accuracy. Using relevant and high-quality keywords... --- > Social media can be one of the most successful digital marketing channels. Here's how to build a paid social ad strategy that works. - Published: 2024-11-11 - Modified: 2024-11-11 - URL: https://www.elevatodigital.com/how-to-build-a-paid-social-media-ad-strategy-that-works/ - Categories: Paid Media - Tags: paid media tips, social media In today’s digital world, simply posting organically on social media is no longer enough to drive meaningful results. Paid advertising, including paid social media advertising, has become a core tactic for reaching target audiences, increasing brand awareness, and driving sales. If you’re wondering how to build a paid social ad strategy that works, this guide will walk you through every essential step, from setting clear objectives and choosing the right platforms to crafting compelling ad content and analyzing campaign performance. Let’s dive into everything you need to know to make your paid social media strategy a success. Introduction to Paid Social Media Paid social media is a form of online advertising that allows businesses to reach their target audience on social media platforms. It involves creating and publishing paid ads on platforms like Facebook, Instagram, LinkedIn, and Twitter to achieve specific marketing goals. Paid social media campaigns can help businesses increase brand awareness, drive website traffic, generate leads, and boost sales. By leveraging the vast user bases and sophisticated targeting options of these platforms, businesses can ensure their messages reach the right people at the right time. Understanding Paid Social Media Campaigns A paid social media campaign is a series of ads designed and scheduled to maximize social media advertising results in achieving a certain goal or objective. These ads can take various forms, including sponsored posts, search or display ads, and static, video, or interactive social media ads with a paid budget behind them. A well-thought-out strategy is vital... --- > Learn how breaks every 90 minutes boost productivity & enhance focus. See why forward-thinking managers push mandatory breaks at work. - Published: 2024-11-08 - Modified: 2024-11-08 - URL: https://www.elevatodigital.com/why-mandatory-breaks-at-work-can-skyrocket-employee-productivity/ - Categories: Company Initiatives - Tags: management practices, work breaks In today’s “break-neck” work environments, where the “hustle culture” often pushes people to work harder and longer, taking a break can feel like a guilty indulgence. Many employees hesitate to step away from their desks, fearing they’ll appear less committed or productive than their constantly “plugged-in” colleagues. However, recent studies reveal a powerful truth: taking regular breaks is not only beneficial but essential to maximizing productivity and sustaining performance throughout the day. One forward-thinking approach gaining traction is the policy of mandatory breaks every 90 minutes. Companies implementing this practice have found that it results in sharper focus, less burnout, and higher efficiency across the board. Additionally, understanding labor laws and employer responsibilities regarding break periods is crucial. While federal law does not mandate break periods, some states have specific regulations that must be adhered to by employers. This blog delves into the science of productivity cycles, the profound benefits of breaks every 90 minutes, and how challenging the stigma around breaks can transform a company’s work culture. The Science Behind 90-Minute Breaks: Ultradian Rhythms and Productivity The idea of taking a break every 90 minutes is grounded in what’s known as ultradian rhythms. Unlike circadian rhythms, which govern our 24-hour sleep-wake cycles, ultradian rhythms are shorter cycles—typically 90 to 120 minutes—that occur throughout the day. During these cycles, our brains go through peaks of high focus followed by dips in alertness. When we work for prolonged periods without a break, we push through these natural energy lows, resulting in... --- > Curious what is ad fatigue? Discover the details of this paid media problem and how your business can avoid and fix ad ineffectiveness. - Published: 2024-11-08 - Modified: 2024-11-08 - URL: https://www.elevatodigital.com/what-is-ad-fatigue/ - Categories: Paid Media - Tags: ad fatigue, paid media tips Digital marketing success hinges on capturing your audience’s attention, but what happens when your audience grows tired of seeing the same ads over and over? In the realm of digital advertising, this phenomenon is known as ad fatigue—a common problem that causes your campaign performance to seemingly drop off a cliff. Ad fatigue can decrease engagement, lead to higher costs, and frustrate potential customers. In this guide, we’ll explore what ad fatigue is, why it happens, when it typically occurs, and how you can fix it before it drains your marketing budget. We’ll also cover 14 actionable strategies to combat ad fatigue and keep your campaigns performing well. Definition and Diagnosis of Ad Fatigue Ad fatigue is a phenomenon where your audience becomes disinterested in your ad after seeing it repeatedly. Essentially, when the same ad is shown to the same audience multiple times, it loses its effectiveness and appeal. This leads to a noticeable dip in key performance metrics such as click-through rate (CTR) and return on investment (ROI). Diagnosing ad fatigue involves closely monitoring these metrics over time. If you observe a consistent decline in CTR, engagement levels, and conversion rates, it’s a clear sign that ad fatigue is setting in. By keeping an eye on these indicators, you can identify when your audience is growing weary of your ads and take timely action to refresh your campaign. Why Ad Fatigue Happens Ad fatigue occurs for a simple reason: overexposure. To combat this, it’s crucial to refresh and... --- > We have identified the best SEO practices for 2025 that businesses and agencies need to implement to stay ahead of the competition. - Published: 2024-11-01 - Modified: 2024-11-04 - URL: https://www.elevatodigital.com/best-seo-practices-for-2020/ - Categories: SEO & Local Search - Tags: SEO, SEO 2025 The digital world evolves constantly, and SEO is at the forefront of this change. As search engines become more sophisticated, staying ahead with the best SEO strategy is essential for businesses and content creators alike. Effective SEO strategies can drive organic traffic and enhance online presence. With new algorithms, technologies, and user expectations in play, here are the top SEO strategies for 2025 to boost your online visibility and connect more effectively with your audience. The Evolution of SEO The Current State of SEO The current state of SEO is characterized by a focus on user experience, mobile optimization, and voice search. With the rise of mobile devices, search engines like Google have prioritized mobile-friendly websites in their search results. Additionally, voice search has become increasingly popular, with virtual assistants like Siri, Alexa, and Google Assistant changing the way people search for information online. As a result, businesses must adapt their SEO strategies to accommodate these changes and prioritize user experience, mobile optimization, and voice search optimization. The Future of SEO: Predictions for 2025 As we look to the future of SEO, several trends are expected to shape the industry. Artificial intelligence (AI) and machine learning (ML) will continue to play a larger role in search engine algorithms, allowing for more personalized and accurate search results. Voice search will become even more prominent, with businesses needing to optimize their content for voice search queries. Local SEO will also continue to grow in importance, with search engines prioritizing local results for... --- > This blog shares how to make your email stand out and get opened. Learn top attention-grabbing email subject lines and more from Elevato. - Published: 2024-10-31 - Modified: 2024-11-01 - URL: https://www.elevatodigital.com/7-ways-to-make-your-emails-stand-out/ - Categories: Digital Marketing In an era where inboxes are crowded and attention spans are short, mastering email marketing is more important than ever. To achieve success, your emails need to stand out and engage your audience. But how can you ensure your emails capture attention, foster interest, and drive action? This guide will explore strategies that make your email campaigns effective, from crafting eye-catching subject lines to creating compelling, targeted content. Why Email Marketing Still Matters Despite the rise of social media, email remains one of the most effective marketing tools. With an estimated ROI of $36 for every $1 spent, email marketing enables businesses to reach customers directly in their inboxes with personalized messages that drive conversions. Moreover, emails can help nurture relationships with existing customers, encourage repeat purchases, and increase brand loyalty. Using an email marketing tool can enhance the effectiveness of email marketing by providing features like automation and analytics. Types of Emails That Build Connections Before diving into the nuances of crafting standout emails, it’s essential to recognize the various types of marketing emails that you can leverage, including newsletters, promotions, welcome series, and re-engagement emails: Newsletters: Regular emails that keep subscribers informed about news, updates, and trends. Promotions and Sales: Highlight limited-time offers, discounts, and new products. Welcome Series: Introduce new subscribers to your brand, often leading them through a series of emails that inform and inspire. Re-engagement Emails: Used to re-engage inactive subscribers, encouraging them to reconnect with your brand. Crafting Attention-Grabbing Subject Lines Why Subject Lines... --- > Boost conversions and performance with this landing page checklist. Learn audit tips, CTA strategies, best practice, and more. - Published: 2024-10-30 - Modified: 2024-11-05 - URL: https://www.elevatodigital.com/landing-page-checklist/ - Categories: Paid Media - Tags: Landing pages, paid media tips Landing page audits are crucial for identifying improvement areas, enhancing user experience, and ensuring your landing pages align with the latest conversion rate optimization (CRO) practices. Our ultimate landing page checklist, developed through collaboration among various specialists, covers essential aspects of landing page creation, including design, SEO, and user experience optimization. Let’s explore why regular audits are essential, the specific elements to focus on during an audit, and a recommended frequency based on industry and goals. I. Why Landing Page Audits Are Essential Landing pages are the first interaction point for many potential customers, and their performance directly impacts the success of your campaigns. Studies show that 68% of B2B businesses use landing pages to capture leads, yet many pages underperform due to issues like unclear messaging, poor design, or slow loading times. Audits offer a structured approach to catch and correct these issues, improving the likelihood that visitors will convert by transforming them into effective landing pages. Identifying Technical Issues: Broken links, outdated plugins, and form malfunctions are just a few of the technical issues that can go unnoticed but heavily impact conversions. For instance, a delay in form submission response can lead to a high bounce rate, costing valuable leads. Enhancing User Experience: A seamless user experience (UX) is essential for keeping users engaged. An audit allows you to review and optimize the visual design, navigation, and mobile responsiveness of the landing page, all of which contribute to a positive UX. Improving Conversion Elements: Small tweaks in CTAs,... --- > Discover how the PEACE acronym—Pause, Exhale, Acknowledge, Choose, Engage—can create a happier, more productive workplace. - Published: 2024-10-28 - Modified: 2024-10-28 - URL: https://www.elevatodigital.com/is-your-business-following-the-peace-acronym/ - Categories: Company Initiatives - Tags: company ideas, work culture In the rush of today’s business landscape, managing stress, maintaining positive relationships, and staying focused can feel like constant battles. The PEACE acronym – Pause, Exhale, Acknowledge, Choose, Engage – offers a simple, mindful framework for promoting clarity, resilience, and harmony in the workplace. This method empowers employees to handle challenges thoughtfully and can make a significant difference in fostering a happier, more productive workforce. The PEACE acronym’s power truly shines in real-world situations, like when a creative professional recently used this approach to navigate a disagreement with a client over the timeline of a major project. Let’s dive into each step and see how the PEACE method helped bring this real-life conflict to a constructive, positive outcome. 1. Pause The first step, Pause, encourages employees to take a momentary break from reacting immediately. In any situation, but especially in high-stakes moments, a pause helps prevent impulsive responses that can escalate tensions. Real-Life Example: In this case, a project manager at a design agency felt pressured when a client questioned their project’s timeline, pushing for earlier delivery. Instead of responding right away, the project manager paused to collect their thoughts, allowing space to approach the situation with a calm, collected mindset. How to Implement: Encourage employees to take a few seconds to pause before replying to emails, reacting to requests, or entering challenging conversations. This practice can help create a more composed and professional response, no matter the scenario. 2. Exhale After pausing, the next step is Exhale. Breathing deeply... --- > Stay compliant with Google's ever-changing SEO rules for law firms by following these best practices to boost visibility and avoid penalties. - Published: 2024-10-22 - Modified: 2024-10-22 - URL: https://www.elevatodigital.com/how-to-keep-your-law-firm-compliant-with-googles-ever-changing-seo-rules/ - Categories: Legal Marketing - Tags: law firm marketing, legal SEO You want to be at the top of the page? Get used to making consistent technical and creative work a habit. Law firms must maintain a strong online presence to attract new clients and stay competitive. Search engine optimization (SEO) is an essential tool for ensuring that potential clients can find your firm when searching for legal services. Organizing web pages for better navigation and usability is crucial, as it helps search engine crawlers effectively index them. However, Google’s SEO rules are constantly evolving, and staying compliant with these changes can be challenging, especially for law firms that must also adhere to strict industry regulations and ethical guidelines. This blog will explore how law firms can stay compliant with Google’s ever-changing SEO rules while maintaining best practices for legal marketing. We’ll also examine the unique challenges law firms face when optimizing their websites for search engines, considering the sensitive and specialized nature of legal content. Understanding Google's Ever-Changing Search Engine Optimization Rules Google’s primary goal is to provide its users with the most relevant, trustworthy, and high-quality content possible. To achieve this, the company continually updates its search algorithm to better rank websites based on their relevance, authority, and user experience. These updates can significantly impact a law firm’s SEO strategy, and failure to adapt can result in decreased visibility and traffic. Google Analytics is a valuable tool for analyzing search performance and user behavior on websites. It helps track website traffic, understand visitor origins, and measure user engagement through... --- > Learn how one company boosted productivity with gamification in the workplace, and turned boring tasks into fun challenges for employees. - Published: 2024-10-17 - Modified: 2024-10-17 - URL: https://www.elevatodigital.com/how-this-company-uses-gamification-in-the-workplace/ - Categories: Company Initiatives - Tags: Engagement, Gamification, Productivity In today’s fast-paced work environment, keeping employees engaged in repetitive tasks is a common struggle for businesses. One company, a mid-sized tech support firm, found an innovative solution through employee gamification: turning routine, monotonous tasks into fun and engaging challenges. By doing so, they saw an impressive 50% increase in productivity and significantly improved employee morale. In this blog, we’ll explore how they achieved this transformation, share statistics on the impact of gamification, and provide a roadmap for other companies to replicate this success. Introduction to Gamification Gamification is the process of adding game elements and mechanics to non-game contexts, such as the workplace, to increase employee engagement, motivation, and productivity. By incorporating game design and mechanics into employee training, onboarding, and daily tasks, organizations can create a more interactive and enjoyable work environment. Gamification can be used to boost employee engagement, improve employee morale, and increase employee motivation. In this section, we will explore the concept of gamification, its benefits, and how it can be applied in the workplace. In essence, gamification leverages the natural human affinity for competition, achievement, and recognition. By integrating game elements like points, badges, leaderboards, and challenges into everyday work activities, companies can transform mundane tasks into exciting opportunities for growth and accomplishment. This approach not only makes work more enjoyable but also fosters a culture of continuous improvement and collaboration. The Company: A Tech Support Firm Facing Productivity and Employee Engagement Declines The company in this case study is a 200-employee tech support... --- > At Elevato, we specialize in providing tailored content marketing strategies for law firms. Contact us today for more information! - Published: 2024-10-17 - Modified: 2024-10-17 - URL: https://www.elevatodigital.com/content-marketing-for-law-firms/ - Categories: Content Marketing, Legal Marketing - Tags: Content, digital marketing The legal industry is undergoing a profound transformation in the way law firms acquire and retain clients. Traditional methods, such as word-of-mouth referrals, print ads, and even television spots, have gradually been replaced by digital marketing techniques that put law firms directly in front of potential clients. One of the most powerful tools in a modern law firm’s marketing arsenal is content marketing. For law firms, content marketing isn't just about writing blog posts or creating videos. It’s about strategically building a library of resources that answers your potential clients questions, showcases your firm’s expertise, and positions your practice as a trusted authority in your field. It’s a method that can drive significant, long-term growth—building credibility and trust while improving your search engine rankings to ensure potential clients find your firm when they need it most. At Elevato, we specialize in providing tailored content marketing strategies for law firms. We recognize the challenges lawyers face in a competitive marketplace and deliver the solutions needed to stand out. Our expert team works with you to create content that engages, educates, and ultimately converts potential leads into paying clients. What is Content Marketing for Law Firms? Content marketing for law firms involves creating and distributing valuable, relevant content to attract, inform, and engage potential clients. It's a strategy that helps law firms demonstrate their expertise, establish credibility, and foster trust with their audience before they even set foot in the office. In practice, this means creating legal content that addresses your client’s... --- > Learn why most law firm blogs fail and get expert tips on blogging for lawyers, creating SEO-friendly content that attracts clients leads. - Published: 2024-10-07 - Modified: 2024-10-07 - URL: https://www.elevatodigital.com/blogging-for-lawyers-why-most-law-firm-blogs-fail/ - Categories: Legal Marketing - Tags: blogging for lawyers, law firm blogging Blogging has become a vital marketing tool for businesses across all industries, including law firms, to enhance your online presence. However, while blogging offers a tremendous opportunity to build credibility, establish authority, and generate leads, many law firm blogs fall short of these goals. According to a recent study by the American Bar Association (ABA), only 26% of law firms reported seeing any direct business from their blogging efforts. This statistic reveals a gap between intention and execution that many firms struggle to bridge. A law firm's website plays a crucial role in attracting potential clients and improving online visibility, and blogging is a key strategy in this digital marketing effort. Why are so many law firm blogs failing to drive results? Often, it boils down to a combination of poor content strategy, lack of focus on client needs, and missing SEO optimization. In this blog, we’ll explore the reasons behind these shortcomings and provide actionable tips on how to create a law firm blog that not only attracts readers but also converts them into clients. The Importance of Blogging for Lawyers Establishing a law firm blog is a crucial step in building a strong online presence and attracting potential clients. A well-crafted blog can help establish authority and credibility in the legal industry, attract potential clients and generate leads, and improve search engine optimization (SEO) and online visibility. Establish Authority and Credibility in the Legal Industry A law firm blog is an excellent platform for legal professionals to share... --- > Reddit marketing has become a bigger player in SEO strategies in recent times. Use this quick start guide for the right tips to success. - Published: 2024-10-01 - Modified: 2024-10-01 - URL: https://www.elevatodigital.com/answering-every-question-about-reddit-marketing/ - Categories: Digital Marketing - Tags: reddit, reddit marketing, user generated content Introduction If you’ve been searching for that one platform where passionate communities thrive and conversations are anything but superficial, look no further than Reddit. Often dubbed “the front page of the internet,” Reddit is a powerhouse of engaged users discussing every topic under the sun. Yet, for many marketers, it’s a bit like the wild west—unpredictable and uncharted. How do you tap into this goldmine without stepping on digital landmines? In this comprehensive guide, we’ll dive deep into Reddit marketing, answering all your burning questions. We’ll explore both the organic routes and the paid avenues, giving you a well-rounded view to help you make your mark on this unique platform. Additionally, we’ll discuss how to develop a Reddit marketing strategy and compare Reddit to other social media platforms. I. Understanding Reddit What Exactly Is Reddit? At its core, Reddit is a massive collection of forums—known as subreddits—where users share content, news, and engage in discussions. The importance of post content on Reddit cannot be overstated, as users share various forms of content, including links and original posts, to engage and resonate with specific communities. Think of any topic, no matter how niche or broad, and there’s probably a subreddit dedicated to it. Reddit operates on a system of upvotes and downvotes, allowing Users to promote content they find valuable and demote content they don't. This democratic content curation ensures that only the most relevant and high-quality posts rise to the top, enhancing user experience. Before diving in, it’s crucial to... --- > Modernize your law firm’s marketing strategy with this checklist of innovative ideas, from AI tools to guerrilla marketing, to attract new clients. - Published: 2024-09-27 - Modified: 2024-09-27 - URL: https://www.elevatodigital.com/law-firm-marketing-checklist/ - Categories: Legal Marketing In an increasingly crowded legal market, law firms must not only adopt modern marketing techniques but also think outside the box to stand out. Beyond the standard digital strategies like search engine optimization, content marketing, and paid ads, there are less conventional methods that can modernize your approach and enhance your law firm marketing efforts to reach untapped audiences. In this article, we’ll explore both mainstream and non-mainstream strategies that will help modernize your marketing and grow your law firm. Understanding Law Firm Marketing In today’s competitive legal landscape, law firm marketing is more crucial than ever. It’s not just about promoting your services; it’s about building a strong brand, connecting with prospective clients, and establishing your firm as a thought leader in the industry. Effective law firm marketing can drive business growth, increase revenue, and attract new clients. To craft a successful law firm marketing strategy, consider these key concepts: Target Audience: Identify who your potential clients are. Understand their needs, concerns, and pain points. Are they individuals seeking personal legal advice, or businesses in need of corporate legal services? Tailoring your marketing efforts to address these specific needs will make your firm more appealing to your target audience. Marketing Strategy: Develop a comprehensive approach to reach your target audience. This might include a mix of digital marketing, social media, content marketing, and other tactics. For instance, a robust online presence through a well-optimized law firm website and active engagement on social media platforms can significantly enhance your visibility.... --- > Being able to decipher your law firm Google Analytics is key to improving strategies, finding opportunities & managing lead generation. - Published: 2024-09-25 - Modified: 2024-10-21 - URL: https://www.elevatodigital.com/understanding-your-law-firm-google-analytics/ - Categories: Legal Marketing - Tags: google analytics, law firm In today’s digital landscape, having a website for your law firm is no longer optional; it’s a necessity. But simply having a website isn’t enough—you need to know how it’s performing and whether it’s driving client acquisition. This is where analytics for law firms comes into play. Google Analytics is a powerful tool that can offer deep insights into how people interact with your website, where they come from, and how they convert into leads. This blog will explore what your law firm’s Google Analytics is trying to tell you and how to turn data into actionable strategies to grow your practice. Understanding Google Analytics: The Basics for Law Firms Google Analytics is an indispensable tool for law firms looking to optimize their digital marketing efforts. It provides valuable insights into your law firm’s website performance, helping you understand user behavior, track website traffic, and measure the effectiveness of your marketing strategies. With Google Analytics, you can monitor various aspects of your website, such as: Tracking Website Traffic: See how many visitors are coming to your site, where they are coming from, and what pages they are visiting. Analyzing User Behavior: Understand how visitors interact with your site, including which pages they visit, how long they stay, and what actions they take. Conversion Tracking: Measure how well your site converts visitors into leads or clients by tracking specific actions like form submissions or phone calls. Identifying Top-Performing Content: Determine which pages and blog posts are most popular and engaging for... --- > Discover 16 essential tips to create an effective law firm marketing budget that maximizes ROI and drives client acquisition success. - Published: 2024-09-20 - Modified: 2024-09-20 - URL: https://www.elevatodigital.com/18-must-follow-tips-for-a-law-firm-marketing-budget/ - Categories: Legal Marketing - Tags: law firm marketing, law firm marketing budget, Legal marketing Marketing is essential for law firms that want to stand out in a competitive landscape, attract high-quality clients, and grow their practices. However, a successful marketing strategy requires careful budgeting, which should be a percentage of the firm's gross revenue, to ensure that each dollar spent drives measurable results. Whether you’re focusing on SEO, paid ads, or content marketing, having a well-planned marketing budget is key to maximizing your firm’s return on investment. In this blog, we’ll explore 16 must-follow tips that will help your law firm create an optimized marketing budget, allocate resources effectively, and ultimately generate more leads and cases. Why it is Important to Establish and Follow a Law Firm Marketing Budget 1. Maximizes ROI (Return on Investment) A clear marketing budget helps law firms allocate resources to the most effective strategies and channels. Understanding typical law firm spend, which ranges from 2-20% of gross revenue, can guide these decisions. Without a budget, it’s easy to overspend on tactics that don’t generate leads or provide a return. By setting a budget, firms can monitor the performance of each campaign and make informed adjustments to ensure every dollar spent contributes to generating business. 2. Focuses on Measurable Goals A law firm's marketing budget ties directly into a firm’s overall goals—whether it’s increasing client leads, expanding into new practice areas, or building brand awareness. By creating a law firm's marketing budget, firms can prioritize spending on initiatives that directly support these goals, rather than spreading resources too thin or... --- > A good digital marketing strategy consultant is vital to the growth of businesses looking to elevate their online success. - Published: 2024-09-20 - Modified: 2024-09-20 - URL: https://www.elevatodigital.com/the-signs-of-a-good-digital-marketing-strategy-consultant/ - Categories: Digital Marketing - Tags: business goals, digital marketing consultant, strategy consultant In today’s fast-paced, ever-evolving digital landscape, businesses often need an outside perspective to stay competitive. This is where a digital marketing strategy consultant comes in. A good consultant not only helps to define and refine marketing goals but also ensures that the strategies implemented are efficient, effective, and scalable.   Additionally, they ensure that these strategies align with the overall business strategy, guiding clients through the complexities of implementing an effective approach that can adapt to dynamic market changes. However, not all consultants are created equal. Understanding the signs of a good digital marketing strategy consultant versus red flags that may indicate potential issues is crucial to getting the most out of your partnership. What is a Digital Marketing Consultant? A digital marketing consultant is an expert who helps businesses develop and implement effective digital marketing strategies to achieve their online goals. These professionals provide invaluable guidance on improving brand loyalty, increasing conversion rates, and expanding online presence.   Digital marketing consultants work closely with businesses to analyze their industry, target audience, and user behavior, developing research-backed insights that inform their digital marketing strategies. By leveraging their expertise, businesses can navigate the complexities of the digital landscape and achieve sustainable growth. What Makes a Good Digital Marketing Strategy Consultant? 1. Deep Industry Knowledge and Expertise A great digital marketing consultant will have a wealth of experience across various industries and digital platforms. Digital marketing experts guide businesses through the complexities of online marketing. They understand not just the latest trends... --- > SearchGPT is OpenAI's latest advancement in the world of artificial intelligence. A new search engine is on the way -- Here's what to know. - Published: 2024-09-17 - Modified: 2024-09-17 - URL: https://www.elevatodigital.com/what-is-searchgpt-will-it-change-seo/ - Categories: Artificial Intelligence - Tags: AI software, ChatGPT, search engine updates Artificial Intelligence (AI) is transforming industries at a rapid pace, and the world of search engines is no exception. The introduction of OpenAI's SearchGPT represents a significant development in AI-powered search technology. But what exactly is OpenAI's SearchGPT, and how will it impact traditional Search Engine Optimization (SEO) and Google Search? Could it eventually compete with established search engines like Google or Bing, and what changes will businesses and SEO professionals need to make to adapt? In this article, we’ll dive into the technology behind OpenAI's SearchGPT, explore its unique features, compare it to traditional search engines like Google, and examine the potential long-term implications for SEO and digital marketing strategies. What is SearchGPT? At its core, SearchGPT is a groundbreaking, AI-powered search engine developed by OpenAI. Built upon the success of ChatGPT, it integrates conversational AI with real-time web search capabilities. Unlike traditional search engines that depend on indexing and ranking pages based on algorithms, SearchGPT provides users with up-to-date information retrieved directly from the web at the time of the search. This represents a new direction in AI search technology, offering a more conversational and intuitive search experience. This shift toward real-time data means users are getting the freshest and most relevant information available. SearchGPT also incorporates the conversational abilities of ChatGPT, enabling a more natural, interactive search experience compared to Google. Instead of refining search queries over and over again, users can simply ask follow-up questions, creating a dynamic search environment that evolves as the conversation progresses.... --- > Learn the basics of log file analysis for SEO in this article. Use an SEO log analyzer to optimize your crawl budget and boost rankings. - Published: 2024-08-21 - Modified: 2024-08-21 - URL: https://www.elevatodigital.com/how-an-seo-log-analyzer-helps-improve-your-rankings/ - Categories: SEO & Local Search - Tags: seo log analyzer, seo services Keeping a competitive edge in today’s fast-paced realm of digital marketing demands a well-planned SEO strategy. Among the many tools at an SEO professional's disposal, the SEO log analyzer stands out as both powerful and frequently underutilized. This guide will delve into what an SEO log analyzer is, how to make the most of it, the valuable insights it can offer, and why it's essential in today's era of AI-driven content creation. What is an SEO Log Analyzer? An SEO log analyzer is a specialized tool used to examine and interpret server log file data. These log files contain detailed records of server activity, including information about visitors, search engine bots, and other web crawlers. SEO log file analysis allows SEO professionals to gain insights into how search engines interact with their websites, identify issues, and make data-driven decisions to improve their rankings. How to Use a Log Analyzer for SEO Purposes (Step-by-Step) Using an SEO log analyzer involves several key steps. Here's a step-by-step guide to help you get started: Step 1: Access Log Files The first step is to access and collect your server log files. These files are typically stored on your web server and can be downloaded via FTP or through your hosting provider's control panel. Ensure you have access to a significant amount of historical data to get a comprehensive view of your website's performance. Step 2: Choose an SEO Log Analyzer Tool Select an SEO log analyzer tool that suits your needs. Some popular... --- > Boost your channel's visibility and engagement with top-notch YouTube SEO services. Optimize your videos for better rankings & audience reach. - Published: 2024-08-09 - Modified: 2024-09-12 - URL: https://www.elevatodigital.com/best-youtube-seo-services/ - Categories: SEO & Local Search - Tags: YouTube, YouTube SEO YouTube is a powerhouse for content creators and businesses alike, offering a platform to share videos with a global audience. However, with millions of videos uploaded daily, standing out can be challenging. This is where YouTube SEO services (search engine optimization) and general optimization come into play. In this article, we'll explore the best services available, how YouTube SEO services benefit content creators and businesses, and how to optimize like a pro. How YouTube SEO Services Can Benefit You YouTube video SEO services can give you the leg up you need in an oversaturated market. Increased Visibility: YouTube SEO services help you optimize your videos to rank higher in search results, increasing your visibility and attracting more viewers. Better Engagement: Using the right keywords, tags, and descriptions can ensure your videos reach the right audience, leading to better engagement and higher watch times. Competitive Edge: Understanding your competitors’ strategies and identifying opportunities allows you to stay ahead in the crowded YouTube landscape. Time Efficiency: These tools streamline the optimization process, saving you time and allowing you to focus on creating quality content. Data-Driven Decisions: Access to detailed YouTube analytics and performance metrics helps you make informed decisions to continually improve your channel’s performance. 1. VidIQ VidIQ is a comprehensive YouTube SEO tool designed to help creators increase their views and subscribers. It offers a wide range of features, including keyword research, competitor analysis, and video optimization. Key Features Keyword Research: Discover high-performing keywords to optimize your video titles, descriptions, and... --- > Learn how to optimize YouTube videos with these 20 SEO tips. We share how to get your videos to rank online and grow your channel's audience. - Published: 2024-07-31 - Modified: 2024-07-31 - URL: https://www.elevatodigital.com/top-20-youtube-seo-optimization-tips/ - Categories: SEO & Local Search - Tags: YouTube, YouTube SEO YouTube, with over 2. 4 billion logged-in monthly users, has emerged as a crucial platform for content creators, brands, and businesses aiming to expand their reach and engage with their audience. However, with over 500 hours of video uploaded every minute, standing out requires more than just great content—it demands effective SEO strategies.   This comprehensive guide delves into the top YouTube SEO optimization tips, covering keyword research, video optimization techniques, audience engagement strategies, YouTube algorithm insights, and video promotion tactics. What is YouTube Optimization? YouTube SEO (Search Engine Optimization) refers to the process of optimizing your YouTube videos and channel to rank higher in YouTube's search results and related videos. This involves various strategies and techniques aimed at improving the visibility and discoverability of your content.   Optimizing your videos for YouTube's search engine can help you attract more viewers, increase engagement, and grow your subscriber base. Let's break down the key components of YouTube SEO optimization. Keyword Research: Laying the Foundation Keyword research is the cornerstone of effective YouTube SEO. It involves identifying the search terms and phrases that your potential audience uses to find content like yours.   Once you have your keywords, you can create videos that are more likely to be discovered by viewers. Below we’ve listed the proper steps for effective keyword research. 1. Identify Relevant Keywords Effective YouTube SEO begins with identifying the right keywords. These are the search terms your potential viewers are using to find content related to your videos. Here... --- > Conducting eCommerce market research is a critical first step for success with any paid media campaign. Learn about the right steps. - Published: 2024-07-26 - Modified: 2024-07-26 - URL: https://www.elevatodigital.com/how-to-conduct-ecommerce-market-research-step-by-step-guide/ - Categories: e-commerce - Tags: ecommerce, ecommerce market research, ecommerce strategy Understanding your particular market is crucial to making informed decisions and achieving wide business success. Conducting thorough market research can provide insights into market trends, consumer preferences, and the competitive landscape, helping businesses to identify opportunities and mitigate risks. eCommerce business market research is a mouthful and is inherently intimidating. This step-by-step guide is designed to help eCommerce companies make sense of this strategy and walks you through the process of conducting effective, high-reward research. What Is Market Research for eCommerce? Market research for eCommerce involves the systematic collection and analysis of data related to online retail market trends, consumer behaviors, and the competitive environment. This process helps businesses understand their market, identify opportunities, and make informed strategic decisions. The main goal of eCommerce market research is to gather data that can be used to interpret consumer behavior, etching out a competitive advantage over competitors. eCommerce Market Research Step-By-Step Process Growing an eCommerce business is not simple. To effectively conduct eCommerce market research and develop innovative marketing strategies, follow these detailed steps: Identify Product Demand and Make Projections Numerous eCommerce product research tools provide ideas by analyzing current best sellers on platforms like Amazon or dropship supplier sales data. However, these tools often highlight products that have already peaked in popularity, making it challenging to capitalize on their success. Many trending products are short-lived fads driven by social media, resulting in decreased demand by the time they are added to your store. To discover products with sustainable growth potential, examine... --- > An eCommerce marketing funnel is highly specialized and unique to every organization and campaign. Learn top tips and tricks for your funnel. - Published: 2024-07-26 - Modified: 2024-07-26 - URL: https://www.elevatodigital.com/what-does-an-ecommerce-marketing-funnel-include/ - Categories: e-commerce - Tags: ecommerce funnel, ecommerce strategy The eCommerce marketing funnel outlines the journey a potential customer takes from initial awareness to becoming a repeat buyer. The eCommerce sales funnel is what drives paying customers to your eCommerce site over and over again. Mastering each stage of the funnel gives businesses the ability to effectively and quickly guide prospects towards conversion. In this article, we'll do a deep dive into the eCommerce conversion funnel, discussing what it is, how each stage works, and how to measure success. Elevate your eCommerce business with the ideal funnel strategy. Let's get started. What is the eCommerce Marketing Funnel? The eCommerce marketing funnel is a visual representation of the ideal customer's journey, starting from the moment they become aware of your brand to their post-purchase behavior. Unlike traditional marketing funnels, which may focus primarily on lead generation and sales, the eCommerce funnel emphasizes the continuous cycle of attracting, converting, and retaining customers. The funnel is a great visual representation, but the perfect eCommerce sales method is a circle. This cyclical approach ensures that businesses not only acquire new customers but also nurture existing ones to maximize lifetime value. Attracting website visitors is hard, and it requires less lift to convince an existing customer to repurchase. How the eCommerce Funnel Differs From Other Marketing Funnels While traditional marketing funnels often end at the point of purchase, the eCommerce funnel extends beyond this stage to include post-purchase engagement. This difference is critical because the goal in eCommerce is not just to make a... --- > Healthcare SEO services can pave the way for higher patient retention and growth of your practice. Discover how to implement SEO today! - Published: 2024-07-16 - Modified: 2024-07-16 - URL: https://www.elevatodigital.com/answering-what-are-healthcare-seo-services/ - Categories: Healthcare Marketing - Tags: healthcare marketing, healthcare marketing strategies, SEO Healthcare providers must establish a robust online presence to attract new patients and retain existing ones. Healthcare SEO (Search Engine Optimization) services are specialized strategies designed to improve a healthcare provider's visibility in search engine results, ensuring that potential patients can easily find relevant information and services. This article explores the importance of healthcare SEO services for your medical practice, covering key aspects such as website optimization, content strategy, local SEO tactics, and reputation management within the healthcare industry. What Are Healthcare SEO Services? Healthcare SEO services involve a comprehensive approach to optimizing a healthcare provider’s online presence to rank higher on search engine results pages (SERPs). These services are tailored to meet the unique needs of healthcare companies and small businesses, focusing on making healthcare websites more accessible, informative, and trustworthy to both search engines and potential patients. The Importance of Healthcare SEO Services Healthcare search engine optimization services have become indispensable for healthcare providers looking to enhance their online presence and attract more patients. Here, we delve into the key reasons why partnering with a healthcare SEO company is crucial. Increased Visibility and Patient Acquisition Achieving a high ranking on search engine results pages is essential. Most patients today turn to search engines like Google or Yahoo to find healthcare providers, book appointments, and seek medical information. When a healthcare provider's website ranks higher in search results, it becomes more visible to potential patients. This increased visibility translates directly into patient acquisition, as higher-ranked websites are more likely... --- > Unlock the secrets of effective medical device marketing with experts tips on product design, target marketing, and regulatory practices. - Published: 2024-07-11 - Modified: 2024-07-11 - URL: https://www.elevatodigital.com/how-to-ace-medical-device-marketing/ - Categories: Healthcare Marketing - Tags: healthcare marketing, medical device marketing Marketing medical devices is a tricky challenge that can yield impressive results. Success in this field requires a well-rounded strategy that combines innovative product design, targeted marketing, and strict adherence to regulatory guidelines. In this guide, we’ll explore the key elements of a successful medical device marketing strategy, helping you navigate the complexities and maximize your device's potential in the medical device industry. Building an Effective Medical Marketing Strategy Creating a comprehensive marketing strategy for medical devices involves several crucial steps. From perfecting your device design to ensuring regulatory compliance, each component plays a vital role in your overall success. Let’s delve into these critical aspects and uncover the best practices for medical device companies looking to ace medical device marketing. Device Perfection Process Before you even think about marketing, your medical device must be meticulously designed to meet the needs of your target audience. Ask yourself questions like: “Is this device easy for the target patient to use? ” “Is this device memorable and appealing? ” “Does my brand convey trust and expert knowledge? ” “Does my device cause unintended life interruptions or annoyances in a patient's day to day activities? ” These questions should be addressed during the product ideation and testing phases. A device that is user-friendly, reliable, and aesthetically pleasing will not only attract customers but also foster trust and compliance. The way your device is designed and how it appeals to patients will significantly influence your overall marketing strategy, making it a foundational aspect of... --- > Learn how to create an effective medical clinic marketing plan with effective steps and strategies to reach an exact patient population. - Published: 2024-07-11 - Modified: 2024-07-11 - URL: https://www.elevatodigital.com/answering-how-does-medical-clinic-marketing-work/ - Categories: Healthcare Marketing - Tags: healthcare marketing, medical marketing practices Medical clinics must leverage strategic marketing to attract new patients and retain existing ones. Effective marketing for medical practices involves a blend of traditional methods and digital platforms to create a robust and dynamic approach.   This blog post will explore the intricacies of medical clinic marketing, providing insights on how to create effective marketing plans, utilize digital platforms, attract new patients, and ensure patient retention for sustained growth and profitability. The Basics of Medical Clinic Marketing Medical clinic marketing is a multifaceted process that encompasses various strategies to promote services, build brand awareness, and establish trust with potential and existing patients. The ultimate goal is to drive patient engagement, increase appointment bookings, and enhance overall patient satisfaction. The key components of an effective medical clinic marketing strategy include: Market Research and Analysis: Understanding the target audience, their needs, preferences, and behaviors. Brand Development: Creating a strong, recognizable brand that conveys trust, expertise, and patient-centric care. Digital Marketing: Leveraging online platforms such as websites, social media, and email marketing to reach a broader audience. Content Marketing: Providing valuable and relevant content to educate and engage patients. Patient Experience: Ensuring a seamless and positive experience from the first point of contact through follow-up care. Analytics and Measurement: Continuously monitoring and analyzing marketing efforts to optimize strategies and achieve better results. Creating Effective Marketing Plans for Medical Clinics A well-crafted marketing plan serves as a roadmap for achieving your clinic's business goals. Here's a detailed step-by-step guide to creating an effective marketing... --- > Learn various medical practice marketing strategies for acquiring new patients, improving community relations, and more. - Published: 2024-06-25 - Modified: 2024-06-25 - URL: https://www.elevatodigital.com/the-comprehensive-guide-to-medical-practice-marketing/ - Categories: Healthcare Marketing - Tags: digital marketing trends, healthcare marketing, medical marketing practices Whether you're a solo practitioner or part of a large healthcare organization, marketing is no longer a luxury but a necessity for medical practices aiming to thrive. Effective marketing strategies can significantly impact your practice's growth and sustainability. This comprehensive guide will delve into various aspects of medical practice marketing, offering insights into patient acquisition, online reputation management, referral network development, content marketing, and SEO. Additionally, we'll explore the undeniable benefits of digital marketing as the most effective method to achieve these goals. The Importance of Medical Practice Marketing Marketing for medical practices is crucial for several reasons. First and foremost, it helps attract new patients, ensuring the steady growth of your practice. In a saturated market, standing out and making your services known is essential. Effective marketing highlights your practice's unique value proposition, making it easier for potential patients to choose you over competitors. Moreover, a medical marketing strategy plays a vital role in building and maintaining your reputation in the healthcare industry. In an era where online reviews and social media influence patient decisions, a strong online presence can enhance your credibility and trustworthiness. Positive reviews and engaging content can position your practice as a leader in the field, attracting more patients for healthcare services. Additionally, marketing allows for better communication with your existing patient base. Keeping your patients informed about new services, health tips, and practice updates can improve patient retention and satisfaction. Regular communication fosters a sense of community and loyalty, which is invaluable for any... --- > Digital marketing for medical practices is necessary for modern practitioners to attract and retain patients. Use this marketing checklist. - Published: 2024-06-25 - Modified: 2024-06-25 - URL: https://www.elevatodigital.com/digital-marketing-for-medical-practices-checklist/ - Categories: Healthcare Marketing - Tags: digital marketing, healthcare marketing strategies, medical marketing practices Marketing is Necessary for Healthcare Practitioners A significant 89% of potential clients with a college degree search the internet for health-related information, and 70% of internet users with a high school degree do the same. This statistic underscores the importance of effective digital marketing to position your medical practice online. If your practice is not visible online, you're missing out on a large pool of potential patients. Implementing a comprehensive online marketing strategy can help you reach and engage with this audience effectively. Digital Marketing for Medical Practices Checklist Creating a digital marketing strategy for your medical practice involves several key components, but don't stress. We've created a detailed checklist to guide you through the process. Website Optimization A healthcare practice's website is the starting point when it comes to a doctor’s digital marketing. Even if patients initially hear about your practice through traditional marketing methods, they are likely to go online to learn more about you. For that reason, it's important to optimize your web presence and ensure patients can find you and get the information they need. That starts with a better website. In the past, just having a website was enough to impress prospective patients and help them find your practice. Today, a website is your practice’s new front door. In most cases, it’s the first thing patients see. If the site is sluggish, complex, or messy, it may also be the last time a person considers your practice. Building a better website means focusing on a... --- > Unlock 9 healthcare marketing strategies that can take a stagnant office to a thriving business. Discover top industry strategies. - Published: 2024-06-18 - Modified: 2024-06-25 - URL: https://www.elevatodigital.com/top-9-healthcare-marketing-strategies/ - Categories: Healthcare Marketing - Tags: healthcare marketing, healthcare marketing strategies Studies are showing that digital marketing is having a remarkable effect on the growth of healthcare businesses. Effective marketing strategies are therefore essential for healthcare providers to attract and retain patients, build brand awareness, and maintain a competitive edge. Below are some of the best healthcare marketing strategies to help healthcare organizations achieve their goals. How Do You Create a Marketing Strategy For Healthcare? Creating a comprehensive healthcare marketing strategy involves several key steps. Using this process, healthcare providers can develop a plan that targets the right audiences and leverages various marketing channels to achieve their objectives. 1. Identify Ideal Patient Profiles Understanding who your ideal healthcare consumers are is the first step in creating an effective marketing strategy. Start by analyzing your current patient base and identifying common characteristics such as age, gender, location, and medical needs. 1. Analyze Your Patient Base Review your patient database to find patterns in demographics, health conditions, and treatment history. This can be done through surveys, patient records, and consultations with healthcare staff. Look for commonalities such as age groups, geographic areas, and types of healthcare services they frequently use. 2. Create Patient Personas Once you've gathered data, develop detailed patient personas. A patient persona is a semi-fictional representation of your ideal patient based on real data. Each persona should include: Demographic Information: Age, gender, location, occupation, and income level. Psychographic Information: Lifestyle, values, interests, and hobbies. Behavioral Insights: Health behaviors, decision-making processes, and communication preferences. Challenges and Needs: Common health concerns, pain... --- > Learn about the importance of marketing for medical practices. We share 10 methods for effective campaigns and results. - Published: 2024-06-18 - Modified: 2024-06-25 - URL: https://www.elevatodigital.com/how-to-market-a-medical-practice-10-best-methods/ - Categories: Healthcare Marketing - Tags: healthcare marketing, medical advertising Marketing a medical practice is essential in today's competitive healthcare landscape. With the rise of digital technology and evolving patient expectations, effective marketing strategies can help medical practices attract and retain patients. From enhancing visibility to building trust and credibility, marketing ensures that your practice remains top-of-mind for prospective patients.   This blog post explores the importance of marketing for medical practices, compares digital and traditional marketing methods, and provides a comprehensive guide and 10 effective marketing strategies to help your medical practice thrive. The Importance of Marketing for Medical Practices Marketing is vital for medical practices because it directly influences patient acquisition and retention. In an era where patients have numerous options, effective marketing helps your practice stand out from the competition. By investing in marketing services, medical practices can build brand awareness, enhance their online presence, and establish trust with potential patients. Moreover, marketing allows medical practices to communicate their unique value propositions, such as specialized services, state-of-the-art technology, or exceptional patient care. This targeted communication helps attract patients who are specifically looking for the services you offer. In addition, marketing efforts can drive patient engagement and loyalty. Regular communication through newsletters, social media updates, and personalized content keeps patients informed and connected to your practice. This engagement fosters a sense of community and trust, making patients more likely to choose your practice for their healthcare needs and recommend it to others. Digital Marketing Strategies vs. Traditional Marketing Campaigns When it comes to marketing a medical practice, choosing... --- > Looking for affordable SEO services that actually make a marketing impact? Discover the options for affordable SEO and how much is too much. - Published: 2024-05-30 - Modified: 2024-05-30 - URL: https://www.elevatodigital.com/affordable-seo-services-what-price-should-you-pay/ - Categories: SEO & Local Search - Tags: marketing budget, SEO, SEO cost Search Engine Optimization (SEO) is a critical component for driving organic traffic to your website. But for many businesses, especially small ones, budget constraints can make investing in SEO a daunting task. The question then arises: what price should you pay for SEO services, and can you find affordable options without sacrificing quality? In this article, we'll discuss the options for SEO services for small businesses and what affordable local SEO services actually entail. Affordable Search Engine Optimization: Is it a Thing? Absolutely, affordable SEO is a reality. However, it’s essential to understand that affordability doesn't mean cheap. Affordable SEO services provide good value for your money, ensuring that you receive high-quality service within your budget. These services focus on essential SEO practices that can significantly boost your online visibility without unnecessary frills. You may not receive comprehensive technical SEO services, and link building, and on page optimization with an affordable package alone. But you can get some solid targeted strategies from a top SEO agency at an affordable rate. Price vs Value When evaluating SEO services, it’s crucial to consider the value you’re getting rather than just the price tag. It's easy to be swayed by low-cost options, but these often come with significant risks that can compromise your website's long-term performance and credibility. Don't fall down search engine results pages because of a nice perceived deal. Risks of Low-Cost SEO Services Poor-Quality Backlinks Low-cost SEO providers might use automated tools to generate backlinks, resulting in links from spammy... --- > A successful B2B paid media strategy requires tons of knowledge and precise data-driven action. Here’s what normally goes wrong... - Published: 2024-05-08 - Modified: 2024-05-08 - URL: https://www.elevatodigital.com/where-people-go-wrong-with-b2b-paid-media-strategy/ - Categories: Paid Media - Tags: B2B, digital marketing services, Paid Media B2B (business-to-business) paid media strategy is a distinct marketing practice, separate from its B2C (business-to-consumer) counterpart. While both share some similarities, such as leveraging online platforms for advertising, the nuances between the two can lead to significant differences in approach and outcomes. Unfortunately, many organizations and agencies fail to grasp these disparities, leading to ineffective B2B paid media campaigns with poor paid search ads and failed goals. In this article, we'll delve into some common mistakes and strategy errors encountered in B2B paid media and offer the techniques and strategies you need to succeed. What is Paid Advertising? Paid advertising is a digital marketing strategy where selected ads are placed directly in front of predetermined audiences. The payment for online ad space ranges in a variety of mediums. However, it allows businesses to promote their products or services to a targeted audience across various online platforms --- in a trackable, fast-paced manner. Paid advertising encompasses a range of channels, each offering unique opportunities to reach and engage potential customers. Let's explore some of the key channels within paid advertising. Paid Search Paid search advertising involves bidding on keywords relevant to your business and displaying ads at the top of search engine results pages (SERPs) when users search for those keywords. The most popular platform for paid search is Google Ads, which allows advertisers to create text ads that appear alongside organic search results on Google. With paid search, advertisers can target users actively searching for products or services related to... --- > Learn about streaming TV ads in this campaign guide for Hulu Ad Manager. Work with Elevato to reach your audience on this streaming platform. - Published: 2024-05-07 - Modified: 2024-05-07 - URL: https://www.elevatodigital.com/how-to-advertise-on-hulu/ - Categories: Paid Media - Tags: Hulu Ads, marketing strategies, Paid Media, Programmatic Ads In December 2023, the number of Hulu’s paying subscribers peaked at nearly 50 million. These 50 million+ subscribers can be used as prime opportunities to garner customers for your business. Stay ahead of the curve in the digital advertising space and leverage the immense reach of Hulu to promote your brand effectively.   This article will share why you should unlock the potential of advertising on Hulu and share a step-by-step guide on how to advertise on Hulu. From creating compelling ads to navigating the platform’s advertising tools, this article will provide you with the information you need to succeed.   Why Advertise on Hulu? Advertising on Hulu offers a multitude of benefits for businesses looking to reach their target audience effectively. Here are several compelling reasons why advertising on Hulu can be a strategic choice: Large and Diverse Audience Hulu boasts a substantial and diverse user base, comprising millions of subscribers across different demographics. This diversity allows advertisers to tailor their campaigns to specific segments of the population, ensuring that their message resonates with the intended audience. Premium Content Hulu provides access to a vast library of premium content, including popular TV shows, movies, and exclusive Hulu Originals. By advertising on Hulu, businesses can align their brand with high-quality programming, enhancing their credibility and brand image. Engagement and Attention Unlike traditional TV advertising, Hulu allows for more targeted and interactive advertising experiences. With options such as interactive ads, branded content, and personalized recommendations, advertisers can engage viewers in more... --- > Boost your inbound marketing campaigns with this top 10 list of the best inbound marketing tools for your business. - Published: 2024-04-08 - Modified: 2024-04-08 - URL: https://www.elevatodigital.com/choosing-the-best-inbound-marketing-tools/ - Categories: Digital Marketing - Tags: AI tools, digital marketing tools, inbound marketing tools Our world is digitally-driven and, as a result, consumers are constantly bombarded with advertisements and promotional messages. Businesses need to adopt a more strategic approach to attract and engage their target audience. This is where inbound marketing comes into play. Inbound marketing focuses on creating valuable content that attracts potential customers organically, rather than interrupting them with traditional advertising methods. To effectively implement inbound marketing strategies, businesses need the right tools at their disposal. In this article, we'll explore the top inbound marketing tools available in the market and provide insights to help businesses make informed decisions for their marketing needs. What is Inbound Marketing? Inbound marketing is a customer-centric approach that aims to attract, engage, and delight customers by providing them with valuable content at every stage of their buyer's journey.   Unlike outbound marketing, which involves pushing promotional messages to a broad audience, inbound marketing focuses on creating content that addresses the specific needs and pain points of the target audience. Inbound vs. Outbound Marketing Before diving into the best inbound marketing tools, let's briefly differentiate between inbound and outbound marketing strategies. Outbound marketing relies on traditional tactics such as cold calling, direct mail, and television commercials to reach potential customers. These methods are often intrusive and interruptive, leading to a lower ROI compared to inbound marketing. Inbound marketing, on the other hand, is about attracting customers to your brand through relevant and valuable content. By creating content that resonates with your target audience, you can attract qualified... --- > Wondering if you should start a podcast for your business? This guide shares considerations to make and valuable insights to help you decide. - Published: 2024-04-08 - Modified: 2024-04-08 - URL: https://www.elevatodigital.com/innovative-marketing-questions-should-i-start-a-podcast/ - Categories: Marketing questions - Tags: digital marketing, marketing questions, podcasting In 2024, podcasts are at peak popularity on audio streaming platforms like Spotify, Apple Podcasts, and Google Podcasts. Millions of people are listening to their favorite podcasts every day. This has become a popular way for businesses and influencers to reach their target audiences.   As of the latest research, 42% of Americans 12 and older have listened to a podcast in the past month, reported by Edison Research. Nearly half of the population is listening to podcasts at least monthly. This statistic, along with other similar studies, has people wondering, “Should I start a podcast? ” In this article, we will dive into the world of podcasting with a critical look at the decision-making process and explore key considerations behind starting a podcast. Additionally, we will address common concerns and provide valuable insights to help you make an informed choice on whether launching a podcast aligns with your marketing goals. The History of Podcasts First, let’s take a look at the history of podcasts and some data about listeners in today’s era.   When did podcasting begin? Well, it all started in 2003 when software engineer Dave Winer created an audio RSS feed for Christopher Lydon, a former The New York Times reporter and public radio host. Lydon used the RSS feed to share audio content from notable interviews with his blog audience. Since then, podcasting has evolved into what it is today and has gained tremendous popularity over the past two decades.   Here are some quick stats... --- > Ever heard of a brand voice chart? If not, you're not alone. Discover some examples and why it's critical your business has one. - Published: 2024-03-28 - Modified: 2024-03-28 - URL: https://www.elevatodigital.com/what-is-a-brand-voice-chart-how-to-create-one/ - Categories: Content Marketing - Tags: brand persona, brand voice chart, content marketing Defining brand voice is an essential part of the content marketing process for new and existing businesses. Often, businesses struggle to maintain a consistent brand voice if they use multiple writers for their content and other marketing materials. This is where a brand voice chart can be beneficial. This blog post will share what a brand voice chart is and why it is helpful for business owners and marketing teams, give a brand voice chart example, and share a guide to how to create your own brand voice chart.   What is Brand Voice? Think of brand tone as the way your brand speaks to customers. A brand voice can have several defining brand voice characteristics that affect the tone, style, and type of communication. This encompasses the language, personality, and messaging strategy a brand uses across various channels, including social media posts, ads, blog content, website copy, customer service communications. A brand's voice and brand's personality is informative of the type of business it is and who its target audience is. Why Does Brand Voice Matter? Now that you have a clear understanding of what a brand voice is, let’s delve into why having a compelling brand voice matters for your business. Consistency Builds Trust Having a consistent brand voice helps build trust among your customers and prospective customers who visit your website or consume your content. In general, people like predictability and knowing what to expect. Therefore, customers will enjoy becoming familiar with your brand identity and associate... --- > Explore how Generative Engine Optimization (GEO) leverages AI for personalized content optimization and improved search visibility. - Published: 2024-03-27 - Modified: 2024-03-27 - URL: https://www.elevatodigital.com/what-is-generative-engine-optimization/ - Categories: Artificial Intelligence - Tags: digital marketing, generative engine optimization, search engine updates Search engine optimization (SEO) has become a crucial factor in determining the online visibility and success of businesses. One of the latest advancements in SEO techniques is Generative Engine Optimization (GEO), which harnesses the power of artificial intelligence and machine learning to enhance website performance and search engine rankings. This article delves into what generative engine optimization is, how it works, the future of SEO-related optimizations, and how Elevato can assist in this domain. Understanding Generative Engines and Optimization First, you need to understand that generative engines are essentially AI search engines. Unlike traditional search engines, generative engine responses come from an AI pull of information that delivers a "generated" answer to the user. Generative Engine Optimization goes beyond traditional SEO strategies by leveraging these AI algorithms to create dynamic and personalized content that resonates with target audiences. It involves using AI tools to analyze user behavior, preferences, and search patterns to generate highly relevant and engaging content. This content is then optimized for search engines, leading to improved rankings and increased organic traffic. Understanding Traditional Search Engines Understanding traditional search engines is fundamental to grasping the significance of Generative Engine Optimization (GEO) and its impact on SEO strategies. Traditional search engines operate through crawling and indexing web pages and multiple sources, followed by complex ranking algorithms that consider factors like keyword relevance, backlink profile, user engagement, and page quality. Search Engine Results Pages (SERPs) display a mix of organic results and rich features, guiding users to relevant information. This... --- > From small to big business, everyone is using AI for writing content – but does the practice help or hinder your SEO? - Published: 2024-03-14 - Modified: 2024-03-14 - URL: https://www.elevatodigital.com/does-an-ai-content-creator-hurt-your-seo-rankings/ - Categories: Content Marketing - Tags: AI, content writing, SEO Content creation is essential for businesses to attract and engage with target audiences, and AI content creation tools have made it easier to produce large quantities of content in a short amount of time. But are these tools truly beneficial for your SEO efforts, or could your reliance on AI be doing more harm than good? While AI content creators can be a helpful tool for businesses looking to streamline their content creation process, it's important to consider the potential repercussions on your SEO rankings. Let's explore the impact of AI-generated content on SEO and how to ensure that your website remains search engine-friendly! AI and the Content Creation Process With the advancements in natural language processing and machine learning, AI writing tools are becoming increasingly sophisticated, making them an attractive option for companies looking to streamline their copywriting processes. Twenty-two percent of respondents to a McKinsey survey say they regularly use generative AI in their work, while 79% said they had at least some exposure to generative AI. And it makes sense that AI usage is ticking upward. After all, AI tools can generate content at a much faster pace than humans, allowing companies to keep up with the demands of producing content regularly. Additionally, AI tools can help with tasks such as analyzing data and personalizing content for different audience segments. From generating personalized marketing content to automating customer service responses, AI technologies are being utilized by these businesses to streamline processes and improve efficiency. As AI technology continues... --- > Discover current SEO trends that will help you stay competitive in search in 2024. Reach out to Elevato for help with 2024 SEO trends! - Published: 2024-03-13 - Modified: 2024-03-13 - URL: https://www.elevatodigital.com/the-2024-seo-trends-you-need-to-know/ - Categories: SEO & Local Search - Tags: SEO, SEO for 2024, SEO trends Search engine optimization (SEO) plays a critical role in helping businesses to rank higher in search engine results pages (SERPs) and attract more organic traffic to their websites. From the rise of voice search to the importance of user experience and search intent, 2024 brings with it several new SEO trends that are poised to shape the way organizations approach their online marketing efforts. To stay competitive in this fast-paced digital landscape, organizations and SEO professionals must stay informed about the latest SEO trends and adapt their strategies accordingly. Give your organization a competitive edge and let's review the top SEO trends to work into your 2024 strategy! Local SEO Over National With the rise of voice search and mobile technology, more consumers are looking for businesses near them for immediate needs. Additionally, with the increase in competition for national keywords, focusing on local SEO can help businesses stand out in their specific geographic area. This can lead to higher conversion rates and better return on investment compared to national SEO efforts.   Local SEO also helps businesses appear in Google's Local Pack for relevant keywords, which is prominently displayed above organic search results and can significantly boost visibility and click-through rates. By creating content and optimizing it for local SEO, businesses can appear in local search results and attract nearby customers who are ready to make a purchase. Featured Snippets and Zero-click Searches Featured snippets appear at the top of SERPs, providing users with quick answers to their queries... --- > As the digital environment is changing, targeting your ideal demographic is becoming more difficult with increased online privacy, right? - Published: 2024-03-04 - Modified: 2024-03-04 - URL: https://www.elevatodigital.com/can-you-have-successful-targeted-ads-in-the-midst-of-increased-user-privacy/ - Categories: Whitepapers - Tags: digital privacy, Paid Media, targeted ads, user privacy In an era where user privacy is increasingly becoming a paramount concern, the digital advertising landscape faces a pivotal transformation. "Can You Have Successful Targeted Ads in the Midst of Increased User Privacy? " delves into the heart of this pressing issue, exploring the delicate balance between harnessing the power of targeted advertising and upholding the stringent demands of user privacy. This whitepaper embarks on a comprehensive journey, analyzing the evolving regulations, technological advancements, and innovative strategies that are shaping the future of digital marketing. With a keen focus on user privacy, it aims to uncover actionable insights and forward-thinking solutions that enable marketers to effectively reach their audience while respecting their privacy rights. Through a blend of expert analysis and case studies, this document seeks to offer a roadmap for navigating the complex interplay between effective advertising and the imperative to protect user data. Targeted Ads & User PrivacyDownload --- > Download your guide to the newest digital marketing trends in 2024. Discover best practices, new ideas, & upcoming changes in marketing. - Published: 2024-01-15 - Modified: 2024-01-16 - URL: https://www.elevatodigital.com/game-changing-digital-marketing-trends-2024/ - Categories: Whitepapers - Tags: digital marketing 2024, digital marketing trends Out with the old, in with the new. Dig through our 2024 digital marketing trends report to see where advertising, community building, and customer retention are headed this calendar year. Game-Changing Digital Marketing Trends in 2024_1123 (2)Download --- > Marketing success involves stepping outside-the-box. Discover 6 under the radar types of marketing strategies businesses need to try. - Published: 2024-01-15 - Modified: 2024-01-16 - URL: https://www.elevatodigital.com/6-different-types-of-marketing-youre-not-taking-advantage-of/ - Categories: Whitepapers - Tags: digital marketing services, digital marketing strategies Read our report on the most common types of marketing organizations are failing to take advantage of. Discover six marketing methods your business can implement to capture and convert your audience. Drop the overdone, oversaturated digital marketing of the past --- and dip your toes in new strategy. The 6 Different Types of Marketing You’re Not Taking Advantage Of WP 1223Download --- > Wondering how to do a competitive analysis for digital marketing? This full step-by-step will give you everything you need to know. - Published: 2024-01-05 - Modified: 2024-01-09 - URL: https://www.elevatodigital.com/how-to-do-a-competitive-analysis-for-digital-marketing/ - Categories: Digital Marketing - Tags: competitive analysis, competitor research Understanding your competition is not just an option but a necessity for the success of your marketing efforts. A comprehensive competitor analysis allows you to gain valuable insights into your competitors: Strategies Strengths  Weaknesses Performance  Armed with this knowledge, you can refine your own marketing campaigns, capitalize on opportunities, and stay ahead in the market.   In this article, we will provide a detailed, step-by-step guide on how to perform a thorough and effective competitive analysis in digital marketing. Understanding the Competitive Analysis in Marketing It's vital to have a clear understanding of what a competitive analysis entails and why it is crucial for your digital marketing strategy. A competitive analysis is a systematic evaluation of your competitors' marketing strategies, positioning, and performance to identify opportunities and areas for improvement. It involves gathering data, analyzing key metrics, and extracting actionable insights that can inform and enhance your own marketing efforts. To conduct a successful competitive analysis, you need to go beyond surface-level observations and understand the deeper dynamics of your market. This requires a comprehensive understanding of your industry, target market, and the key players within it. After gaining insights into your competitors' strategies, you can: Identify gaps in the market Differentiate your offerings Develop marketing initiatives that resonate with your audience Step-by-Step Guide: How to Perform a Competitive Analysis A proper competitive analysis should follow these steps: Define Your Goals and Scope To start your thorough competitor analysis, define clear goals and establish the scope of your analysis. Identify... --- > Discover the capabilities of ChatGPT-4 Omni, the latest advancement in AI technology and explore its integrated features. - Published: 2023-10-30 - Modified: 2024-09-12 - URL: https://www.elevatodigital.com/how-to-use-chatgpt-4/ - Categories: Artificial Intelligence - Tags: AI, ChatGPT, ChatGPT-4 For anyone in the tech or marketing world, ChatGPT has been the talk of the town. Its iterations have transformed how users experience AI conversational models, with each version pushing the boundaries of what artificial intelligence can achieve. Now, with the latest release of ChatGPT-4o (the o stands for omni), many are eager to know what’s new, how it compares to ChatGPT-4, and whether the advancements are worth the hype. To answer these questions, we’ll take a deep dive into my experience with both versions and explore the key improvements that make ChatGPT-4o a standout. What is ChatGPT-4o? ChatGPT-4o, developed by OpenAI, is an upgrade to its predecessor, ChatGPT-4. Like previous versions, it’s designed to engage in coherent, contextually relevant conversations with users. The architecture remains based on a generative pre-trained transformer (GPT), but ChatGPT-4o introduces substantial enhancements in performance, response accuracy, and real-world usability. While ChatGPT-4 was already praised for its natural language capabilities, 4o builds on this foundation, offering a faster, more intuitive, and human-like experience. Whether you're drafting content, coding, or conducting research, ChatGPT-4o pushes the envelope with improved understanding, more recent data, and broader application support. How to Use ChatGPT-4o Using ChatGPT-4o is similar to how you would use earlier versions like ChatGPT-4. In case you're new to the platform or need a refresher, here’s a step-by-step guide. 1. Accessing the Platform Visit the OpenAI website or any integrated platform that supports ChatGPT-4o. Sign up or log in to access the model. Depending on your usage... --- > Wondering “Is digital marketing legit?” Delve into the common scams, how to avoid them, and how to identify trusted marketing experts. - Published: 2023-10-25 - Modified: 2024-03-27 - URL: https://www.elevatodigital.com/is-digital-marketing-legit/ - Categories: Digital Marketing - Tags: digital marketing, is digital marketing legit, marketing agencies, marketing strategies Businesses are constantly seeking effective strategies to reach their target audience and grow their customer base. Digital marketing has emerged as a powerful tool for achieving these goals, but with its rise in popularity, concerns about its legitimacy have also surfaced.   In this blog, we will delve into the world of digital marketing, discussing common scams and shady promises made by agencies and freelancers, as well as how to identify trustworthy digital marketers. Moreover, we will highlight why digital marketing remains a smart and legitimate investment for all types of organizations in 2023 and beyond. Understanding the Digital Marketing Landscape To truly assess the legitimacy of digital marketing, it is crucial to understand its foundation and components as a business owner. Digital marketing encompasses various strategies and channels aimed at promoting products or services through digital means. These include  search engine optimization (SEO)  pay-per-click (PPC) advertising social media marketing content marketing email marketing The advantages of digital marketing are evident, as it enables businesses to reach a wider audience, engage with customers, and measure the effectiveness of their campaigns. Common Digital Marketing Scams and Shady Promises Unfortunately, with the increasing demand for digital marketing services, some unscrupulous individuals or agencies may resort to scams and deceptive practices. It is essential to be aware of these warning signs to protect your business from falling victim to false promises. Common red flags include: Unrealistic guarantees Beware of agencies or freelancers who promise immediate or astronomical results, such as overnight top rankings... --- > Learn about custom GPTs, what they are, how they work, and how to create your own GPT in this article. See how to upgrade your AI experience. - Published: 2023-10-17 - Modified: 2024-08-21 - URL: https://www.elevatodigital.com/11-chatgpt-plugins-you-need-to-use/ - Categories: Artificial Intelligence - Tags: AI plugins, AI tools, ChatGPT, digital marketing The world of artificial intelligence is evolving rapidly, with ChatGPT being one of the most powerful and versatile tools at the forefront of this transformation. However, as AI capabilities expand, so do the ways in which we can interact with these technologies. Enter custom GPTs on ChatGPT — a revolutionary feature that takes the personalization of AI to the next level. In this blog post, we’ll explore what custom GPTs are, how they work, and highlight some of the best custom GPTs that can enhance your ChatGPT experience. What Are Custom GPTs? Custom GPTs are personalized versions of OpenAI's GPT-4 model, fine-tuned or configured to meet specific needs, tasks, or domains. Unlike the generic GPT-4 model that comes pre-configured with broad knowledge, custom GPTs can be tailored to perform specific tasks, cater to particular industries, or even mimic certain communication styles. A specialized GPT uses advanced natural language processing and AI to create more accurate responses. How Custom GPTs Work Creating a custom GPT involves either fine-tuning the GPT-4 model on a specific dataset or configuring it with certain parameters that guide its responses. This can be achieved in two primary ways: Fine-Tuning with Data: This method involves training the model on a specific dataset that reflects the domain or style you want the GPT to master. For example, a custom GPT for legal advice might be trained on legal texts and case law, allowing it to provide more accurate and contextually relevant legal guidance. Parameter Configuration: This approach doesn't... --- > What’s a web application hosting server? Learn about application hosting services and how to find the best provider for your business. - Published: 2023-10-05 - Modified: 2024-03-27 - URL: https://www.elevatodigital.com/web-application-hosting-server-everything-you-need-to-know/ - Categories: Engineering - Tags: Database Systems, Engineering, web application, web hosting This comprehensive guide delves into web application hosting servers, explaining their role, types, and critical factors to consider when choosing one. It distinguishes between web hosting and application hosting, emphasizing the importance of outsourcing hosting services through an engineering agency for optimized performance and security.   Additionally, it also provides insight into the various types of hosting options available and highlights the key features and pros and cons of each hosting type. Finally, it discusses how to evaluate and select the right hosting server for your web app and whether to host in-house or leverage agency expertise.   Let’s dive in. What is a Web Application Hosting Server? A web application hosting server is a specialized computer system or software environment designed to store, manage, and deliver web applications to users over the internet. These servers are responsible for hosting and running web applications, which can range from simple websites to complex, data-driven platforms. They provide the necessary infrastructure and resources for these applications to function efficiently and securely. Web application hosting servers typically handle tasks such as processing user requests, managing databases, ensuring data security, and serving web content to users' devices. They play a crucial role in making web-based services and applications accessible to a global audience, ensuring that users can interact with them seamlessly through web browsers or mobile apps. The Importance of Web Application Hosting Services Web app hosting services are of paramount importance in today's digital landscape. They provide the foundation upon which businesses and... --- > The rise of AI graphic design has caused many to invest in AI tools, but can these products outperform the level of human designers? Read more - Published: 2023-10-02 - Modified: 2024-12-23 - URL: https://www.elevatodigital.com/how-ai-graphic-design-stacks-up-against-a-human/ - Categories: Digital Marketing - Tags: AI, AI tools, graphic design According to HubSpot, 93% of website designers have used an AI tool to help with development. The days of creating graphic designs with pencil and paper are over. The design community is turning to AI tools to increase productivity, reduce mistakes, and enhance the creative process. An example is the AI design tool Autodraw, which simplifies graphic design by transforming basic doodles into professional images using machine-learning algorithms. AI may be transforming the graphic design industry, but it still doesn't replace human designers. Here's why. Introduction to AI Graphic Design AI graphic design is a revolutionary technology that uses artificial intelligence to create stunning visuals and automate the graphic design process. With AI graphic design tools, graphic designers can streamline their workflow, save time, and focus on high-level creative decisions. AI graphic design is not meant to replace human designers but rather to augment their skills and enhance their creative process. The Rise of AI Graphic Design Artificial intelligence has recently exploded into almost every tool online, but it has been evolving for the past few decades. Early iterations focused on completing more repetitive tasks like image manipulation, typography, and layout. Tools like Adobe Photoshop, Illustrator, and InDesign were the dominant players in graphic design for a long time. Although these programs are powerful and have been used to create some of the most iconic designs, they still require manual input from a designer. Deep learning and neural networks have laid the groundwork for most of what we know today... --- > AI marketing has quickly come into play, with organizations asking how they can leverage the tools. But does the tech benefit all parties? - Published: 2023-08-15 - Modified: 2023-08-18 - URL: https://www.elevatodigital.com/why-ai-marketing-is-good-for-specialists-businesses/ - Categories: Digital Marketing - Tags: AI software, AI tools Artificial Intelligence (AI) is making big waves across the business world, and marketing is no exception to its impact, revolutionizing how businesses interact with their customers, analyze data, and make informed decisions.   That said, there’s a lot of hesitation among businesses and marketing professionals when it comes to integrating AI into their practices. In this article, let’s explore why AI marketing is, in fact, a great resource for both organizations and marketing specialists.   What, exactly, is AI marketing?   AI marketing, also known as artificial intelligence marketing, involves the use of algorithms and machine learning to analyze vast amounts of consumer data, predict consumer behavior, and automate marketing tasks. Some examples of AI marketing include personalized recommendations, chatbots, and predictive analytics. Personalized recommendations use AI algorithms to analyze customer data and provide tailored product or content recommendations based on their preferences and behavior. Chatbots use machine learning to engage with customers and provide support or information, while predictive analytics use AI algorithms to analyze data and identify patterns, allowing businesses to make data-driven marketing decisions in anticipation of customer behavior.   What industries are using AI marketing? Despite public apprehension, AI marketing is quickly being implemented in industries across the globe. For example, in the e-commerce industry, AI works to personalize customer experiences, recommend products, and optimize pricing strategies. Retail companies can leverage AI marketing to improve inventory management, enhance customer service, and analyze consumer behavior, and financial institutions utilize AI for fraud detection, risk assessment, and portfolio... --- > Despite public hesitation, here are reasons why AI tools for small business make for a positive investment in the short and long-term. - Published: 2023-08-15 - Modified: 2024-09-12 - URL: https://www.elevatodigital.com/15-reasons-ai-tools-for-business-make-sense/ - Categories: Business Practices, Digital Marketing, Small Business - Tags: AI software, AI tools Artificial intelligence (AI) is no longer just for tech giants or large corporations—it’s a powerful tool that small businesses can use to grow and succeed without breaking the bank. AI can help you automate everyday tasks, make smarter decisions, and navigate complex marketing tasks. There are benefits that any small business can take advantage of, regardless of budget or technical expertise. If you’re wondering whether AI is too complex or costly for your small business, think again. Here are 15 reasons why AI tools are not only accessible but also a smart investment for your business. Plus, we've included the top 12 AI tools for business operations. 1. Automation for Daily Tasks Small business owners often wear many hats, and AI can help take some of the load off by automating repetitive tasks. For instance, AI chatbots can handle customer inquiries, virtual assistants can manage scheduling, and AI software can generate reports. This allows you to focus on what truly matters: growing your business. 2. Boosted Efficiency AI tools streamline operations and help small businesses work smarter, not harder. From automating administrative work to managing customer interactions 24/7, AI allows small businesses to achieve more with fewer resources, making day-to-day operations run more efficiently. 3. Affordable Data Analysis You don’t need a data science team to make sense of your business data. AI tools analyze sales, customer trends, and financial data faster and more accurately than manual methods. Many AI solutions for small businesses are easy to set up and... --- > Learn why digital marketing is a great method of reinvesting in your business. Discover best funding practices for digital marketing services - Published: 2023-07-19 - Modified: 2023-07-19 - URL: https://www.elevatodigital.com/how-to-reinvest-in-your-business/ - Categories: Business Practices, Digital Marketing, Small Business - Tags: digital marketing, marketing budget, reinvestment As your business and profits grow, you may wonder how to reinvest in your business. As a business owner, it's a smart decision, as reinvesting profits into your business can help you multiply your profit, keep you out of debt, and ensure you retain ownership or more control of your business (something you may lose if you look to external sources for financing).   Investing in digital marketing is one of the best ways to reinvest profits. DataReportal's Statshot Report found that 5 billion people use the internet, meaning 63% of the world's population is online. And you can reach that vast pool of people with digital marketing campaigns.   Why Digital Marketing Is an Effective Form of Business Reinvestment Many business owners reinvest their profits into improving infrastructure, acquiring new equipment, streamlining processes, enhancing employee training, and improving the customer experience. These strategies are immensely valuable, as they have the potential to boost long-term profits and facilitate the expansion of business operations. But digital marketing keeps you in the minds of your potential customers so that you are the go-to person when they are ready to buy. Marketing brings in revenue both in the short and long term, so it directly impacts your business's growth, unlike other forms of reinvestment. Advantages of Digital Marketing Over Other Forms of Reinvestment Reinvesting business profits in digital marketing has the following benefits. 1. Cost-Effectiveness and Scalability Digital marketing offers a more cost-effective alternative to traditional marketing methods. Because of the internet's extensive reach, businesses... --- > Enterprise email marketing is a vital and affordable method of marketing. Learn more about this powerful addition to your brand success. - Published: 2023-07-18 - Modified: 2023-07-19 - URL: https://www.elevatodigital.com/enterprise-email-marketing/ - Categories: Marketing - Tags: brand strategy, Email Marketing As an enterprise, you likely have brand visibility and a healthy arsenal of customers. But you still need marketing to build your brand and grow your relationships.   You’re likely using an omnichannel marketing approach with multiple resources to find new customers, and you may be tempted to ignore your email list. Resist the urge. With 4 billion users, enterprise email marketing campaigns remain a successful strategy for finding, nurturing, and converting new leads.   The Importance of Effective Enterprise Email Marketing Along with the volume of users, email marketing is a strong contender in terms of return on investment, with an average of $36 for every dollar spent. At 35. 5%, email offers a high open rate, which can improve with personalization. Email marketing services are a great way to promote deals, offer perks to your best customers, and keep people informed about your company. It's a versatile relationship-building tool for maintaining current customer relationships and building new ones.   Although social media, video marketing, and other digital channels have made strides in effectively communicating with customers, an email marketing platform is still one of your most valuable marketing tools. Here’s why. Growing Customer Loyalty Because emails are easy to personalize, you can effectively use them to connect with your customer base. In 2023, personalization stands out as one of the best ways to generate customer loyalty. Segmenting your email list based on your customer and their unique needs allows you to create special offers that make your list a... --- > Curious what content engineering is? How does it interact with content writing & strategy? What does a content engineer do? - Published: 2023-06-21 - Modified: 2024-06-18 - URL: https://www.elevatodigital.com/what-is-content-engineering-how-it-affects-marketing/ - Categories: Engineering - Tags: content engineering, content strategy Content is the driving force behind successful marketing strategies. It is the fuel that powers engagement, conversions, and brand loyalty. However, creating and managing content is not as simple as it once was. With the increasing complexity and diversity of digital platforms, the role of a content engineer has emerged as a crucial element in optimizing content for maximum impact.   In this article, we will explore what content engineering is, its critical aspects, the benefits it offers, and how it impacts marketing as a whole. Additionally delving into the relationship between content strategists and content engineers and how they collaborate to deliver exceptional content experiences. What is Content Engineering? Content engineering can be described as the process of designing, structuring, and organizing content to ensure its accessibility, discoverability, and reusability across various digital platforms and devices. It goes beyond the traditional roles of content creation and management and focuses on the technical aspects of content delivery and optimization.   Content engineers combine their expertise in content strategy, information architecture, and technology to create a seamless content ecosystem that meets the needs of both users and businesses. They often work with and develop a content management system. Critical Aspects of Content Engineering Content engineering encompasses several critical aspects that play a significant role in optimizing content for effective delivery and consumption. Let's explore the following aspects in detail. Content Modeling Content modeling involves defining the structure, semantics, and relationships within content. Content engineers use various techniques, such as entity-relationship diagrams... --- > Efficiency is a priority in today's business environment. Here are tips to employ on how to write blog posts faster. - Published: 2023-06-16 - Modified: 2023-06-16 - URL: https://www.elevatodigital.com/how-to-write-blog-posts-faster/ - Categories: Content Marketing - Tags: Blogging, Content In the hyper-competitive world of the internet, time is of the essence. As a content creator, you understand the importance of developing engaging content while also maintaining efficiency. The ability to write blog posts faster not only helps you stay ahead of deadlines but also allows you to focus on vital strategy and other content goals. Whether you're a seasoned creator or just starting your journey, mastering the art of writing blog posts quickly can make a significant difference in your productivity. In this blog post, we will share valuable tips and strategies to help you write blog posts faster without compromising on quality.   Get ready to discover the blueprint that will help you become a more efficient and effective content creator. Let's dive in!   How to Write Blog Posts Faster: 7 Tips There is no tried and true method of writing blogs faster since every client, and goal is different and no method will work every time. However, there are some general guidelines for the blog writing process that can elevate your writing speed and production value. Here’s what you need to know:  1: Start With Keyword Research Conducting thorough keyword research is essential for optimizing your blog post for SEO. Utilize keyword research tools or platforms to identify relevant keywords and phrases that align with your blog post topic. Look for popular and high-ranking keywords that have the potential to drive organic traffic to your blog. By targeting the right keywords, you increase the likelihood of... --- > Are you needing to revive outdated content, but not sure how to update old blog posts? Use this guide to help optimize all your past work. - Published: 2023-06-16 - Modified: 2023-06-21 - URL: https://www.elevatodigital.com/how-to-update-old-blog-posts/ - Categories: Content Marketing - Tags: Blogging, content writing, SEO Staying ahead of the curve is essential to maintain a successful online presence. While constantly churning out new blog posts is important, it's equally crucial to revisit and update your old blog posts.   Reviving and refreshing your existing content can help you maximize your site's potential. In this blog, we'll explore the benefits of updating old blog posts and provide you with effective methods to optimize them for better performance. Benefits of Reviving Old Blog Posts Before delving into the methods of updating old blog posts, let's first understand the advantages of doing so. Less Work Updating an old blog post requires considerably less effort than creating an entirely new post from scratch. The foundation of the content is already in place, and you only need to build upon it. By leveraging the existing structure, you save valuable time and resources. Revisiting an old post allows you to tap into your previous research, making the process more streamlined. Correct Outdated Info As time goes on, the information in your old blog posts may become outdated or inaccurate. Revising and correcting these posts allows you to maintain the integrity of your content and also build trust with your readers. Providing accurate and up-to-date information showcases your expertise and demonstrates a commitment to delivering high-quality content. Users are more likely to trust and revisit a site that consistently offers reliable information. Google Analytics also rewards posts with accurate info, allowing you to rank higher in Google Search. More SEO Power Old... --- > Build a brand awareness marketing strategy that’s effective with these eight expert tips from Elevato. Reach out today for brand awareness help. - Published: 2023-06-01 - Modified: 2024-11-11 - URL: https://www.elevatodigital.com/brand-awareness-strategy-tips/ - Categories: Branding, Digital Marketing - Tags: brand strategy, branding Building brand awareness is a crucial aspect of any successful marketing strategy, no matter the industry. It involves establishing your brand’s presence in the minds of your target audience, making your products or services recognizable, and differentiating yourself from competitors. In today’s competitive business landscape, creating a strong brand awareness strategy to boost brand awareness is more important than ever. This blog will outline eight practical tips to help you develop a brand awareness strategy that actually works. We will also explore why brand awareness is essential and how techniques like local SEO, blogging, and social media can contribute to successful marketing efforts. Tips Made for Building a Brand Awareness Marketing Strategy 1. Define Your Brand Identity 2. Develop a Comprehensive Content Strategy 3. Leverage Social Media Platforms 4. Do Keyword Research 5. Optimize for Local SEO 6. Harness the Power of Blogging 7. Maintain Consistency Across Channels 8. Leverage Influencers and Partnerships Why Does Brand Awareness Matter? Brand awareness is the level of familiarity consumers have with your brand and its offerings. It plays a significant role in shaping consumer perceptions, building trust, and influencing purchase decisions. Here’s why brand awareness is crucial to every business: Trust and Credibility Strong brand awareness fosters trust and credibility. When consumers recognize and are familiar with your brand, they are more likely to trust your products or services. By consistently delivering value and maintaining a positive brand image, you can build a loyal customer base. High brand awareness contributes to trust and... --- > Start taking your home improvement business to the next level with this article on 5 home improvement marketing strategies. - Published: 2023-06-01 - Modified: 2023-06-01 - URL: https://www.elevatodigital.com/home-improvement-marketing/ - Categories: Digital Marketing - Tags: digital marketing, home improvement, marketing strategies In the world of home improvement, word-of-mouth recommendations have been the cornerstone of marketing for decades. But as more and more homeowners turn to the internet to research and purchase home improvement products and services, home improvement businesses must adapt their marketing strategies to keep up with the times.   In this blog post, we’ll discuss 5 home improvement marketing strategies you need to try and why a mix of both traditional and digital marketing is often highly effective. Why You Should Invest in Improving Your Home Improvement Marketing Strategy In today's competitive business world, it's essential to have a strong marketing strategy to attract and retain customers. The home improvement industry is no exception, and with the increasing number of businesses entering the market, it's important to differentiate yourself from the competition. By investing in digital marketing strategies such as SEO, social media, and PPC advertising, you can increase your visibility and attract more leads to your business.   Additionally, by building a professional website, maintaining an active social media presence, and offering valuable content to potential customers, you can build trust and credibility with your audience. By adapting to changing consumer behavior and offering online booking and communication options, you can cater to the needs and preferences of today's consumers. Overall, investing in improving your home improvement marketing strategy can position your business for success and help you achieve your goals. Mixing Traditional and Digital Marketing Methods A mix of both traditional and digital marketing methods can be... --- > Discover how to grow your fashion e-commerce brand with SEO. Learn about the importance of SEO for your business. - Published: 2023-05-31 - Modified: 2023-05-31 - URL: https://www.elevatodigital.com/seo-for-fashion-ecommerce/ - Categories: Digital Marketing, SEO & Local Search - Tags: digital marketing, ecommerce, SEO The fashion industry is highly competitive, with numerous e-commerce brands vying for the attention of consumers. In this crowded marketplace, building a recognizable brand is essential to stand out from the competition. However, with so many brands in the industry, it can be difficult to get noticed. This is where search engine optimization (SEO) comes into play. What is Search Engine Optimization? SEO is the process of optimizing your website and content to rank higher on search engines like Google. By implementing SEO strategies, fashion e-commerce businesses can improve their online visibility, drive traffic to their site, and ultimately increase sales. In this blog post, we will explore the different aspects of SEO that can help grow your fashion e-commerce brand. Why is SEO Important for Fashion E-Commerce Brands? SEO is critical for fashion e-commerce brands to compete at scale and drive growth. Here are some specific reasons why SEO is important for fashion e-commerce brands: Competition: The fashion e-commerce industry is highly competitive, with many brands vying for the same customers. SEO can help your brand stand out in a crowded marketplace and compete with larger competitors. Organic traffic: SEO can help you attract more organic traffic to your site, meaning traffic that comes from search engines rather than paid advertising. This can be especially important for smaller fashion e-commerce brands that may not have the budget to compete with larger competitors on advertising spend. Brand awareness: By improving your online visibility and appearing higher in search engine rankings,... --- > If you are looking for photography marketing ideas, read this article to help build your strategy. Discover how to grow your business. - Published: 2023-05-30 - Modified: 2023-05-30 - URL: https://www.elevatodigital.com/photography-marketing/ - Categories: Digital Marketing, Photography - Tags: digital marketing, photography Photography is an art form that requires both technical expertise and artistic vision. However, even the most talented photographers cannot succeed if they don't market themselves effectively.   Marketing is a crucial part of any photography business, and without it, photographers may find it challenging to attract new clients or build their brand. In this guide, we'll explore various digital marketing avenues that photographers can use to promote their work and grow their businesses. Marketing for Photographers: Best Avenues & Tips for Success As a professional photographer, it is important to market your business through a multichannel approach to reach a wider audience. Here are seven digital marketing options to strengthen your photography marketing strategy.   1. Pinterest Pinterest is a visual search engine that is perfect for photographers. It is a platform where users can find and save images they love, and it can be an excellent source of traffic for your business website.   To get started with Pinterest marketing, create a business account and optimize your profile with your logo, a short bio, and your website link. You can then create boards that showcase your work, such as wedding photography, portrait photography, landscape photography, and so on. Make sure to use relevant keywords in your board titles and descriptions to help users find your work. The next step is to create pins for each of your boards. Pins are images that link back to your website, so it's essential to ensure that each pin is visually appealing... --- > In this guide to SEO for photographers, Elevato shares why SEO matters and actionable steps to take to improve your online visibility. - Published: 2023-05-30 - Modified: 2023-05-30 - URL: https://www.elevatodigital.com/seo-for-photographers/ - Categories: Digital Marketing, SEO & Local Search - Tags: digital marketing, photography, SEO In today's digital age, having a strong online presence is crucial for any business to succeed -- and for photographers, search engine optimization (SEO) can play a key role in growing your business and reaching more potential clients. In this guide, we are going to explain why SEO for photographers is so important and share how to boost your online visibility through SEO. So, if you're a photographer looking to grow your business and client base, keep reading this ultimate guide to SEO for photographers. What is SEO? First, let’s discuss what SEO actually is. SEO, or search engine optimization, is the practice of optimizing your website and its content to increase its visibility and ranking in search engine results pages (SERPs). By utilizing SEO techniques, you can improve your chances of showing up higher in search engine results when potential clients search for relevant keywords related to your photography niche and services. SEO for photographers includes:  On-page optimization Local SEO Link building Technical SEO And more! Why is SEO for Photographers Important? SEO is important for photographers because it helps them improve their online visibility and attract more targeted traffic to their website. When potential clients search for photography services online, they are likely to use search engines such as Google to find photographers in their area or who specialize in their specific needs. If a photographer's website is not optimized for search engines, it may not appear in search results or may appear far down in the list... --- > Elevato has been named to the Clutch 100 list. This award represents the top 100 fastest growing organizations in the B2B marketplace. - Published: 2023-05-26 - Modified: 2023-05-26 - URL: https://www.elevatodigital.com/elevato-named-to-clutch-100-list/ - Categories: Custom Development, Marketing, Services - Tags: custom development, digital marketing - Elevato, a leading full-service digital agency, is proud to announce its inclusion in the prestigious Clutch 100 list. This recognition is a testament to Elevato’s unwavering commitment to excellence and continued revenue growth between 2021 and 2022. Out of over 30,000+ marketing agencies listed on the Clutch platform, Elevato’s exceptional performance sets it apart as a true industry leader. Clutch is a renowned B2B ratings and reviews platform that connects businesses with top service providers across various industries. The Clutch 100 list acknowledges the fastest-growing companies in their respective sectors based on their revenue growth. Elevato's inclusion in this esteemed list highlights its consistent ability to deliver outstanding results for clients, setting new benchmarks for success. As a data-driven digital agency, Elevato has consistently proven its expertise and dedication to helping businesses thrive in “All Things Web. ” By leveraging the power of cutting-edge strategies and technologies, the company has allowed organizations across verticals to improve their market objectives. “Making the Clutch 100 list is an example of our team’s dedication to all rowing in the same direction — day in and day out. We are honored to be among the very top-tier of Clutch's 30,000+ firms across the globe. We look forward to continuing to build positive results for all our clients,” said Jake Sheafer, Elevato CEO. Elevato success is built on its client-centric approach, which places a strong emphasis on collaboration, innovation, and measurable results. By understanding each client's unique needs and goals, the agency develops customized... --- > Is digital marketing recession proof? Discover how different services perform during economic downturns and what potential benefits exist. - Published: 2023-05-23 - Modified: 2024-08-15 - URL: https://www.elevatodigital.com/is-digital-marketing-recession-proof/ - Categories: Digital Marketing - Tags: Content, digital marketing, Email Marketing, Organic Social Media, recession, SEO According to a recent Forbes article, many investors and analysts are speculating that the plunge in the stock market in August 2024 indicates a recession is coming. This leaves business owners wondering, “How do I prepare my business for success during a recession? ”  This blog post covers all you need to know about the current economic outlook and how digital marketing during a recession may be the answer you’re looking for.   2024 Economic Realities: What You Need to Know It’s vital to understand these two realities when it comes to predicting economic changes (as an economic layman). The economy is complex, based on human decisions, and subject to frequent unpredictable change. Most articles covering the economy are designed to draw attention and keep you reading (and, therefore, may come off as alarmist). It’s hard to determine exactly what will happen to the economy and when. However, as a business owner, executive, hiring manager, or person in business, you need to make decisions based on the economy and economic projections. Here are some general tips for determining economic outlook as accurately as possible: Majority Rules: If the majority of economists and economic thought centers are calling for the same economic output, they’re probably right. (Though there are exceptions... sorry. ) Generalize: Even your go-to economist will be wrong or slightly off sometimes. Generalize predictions and don’t bet on exact projections. Take the Middle Road: Obviously, in business, it’s tough to prepare for a downturn and stop investing in new... --- > Elevato has been recognized by The Manifest as one of the best software developers in Denver, Colorado. We are honored to be in good company. - Published: 2023-05-04 - Modified: 2023-05-04 - URL: https://www.elevatodigital.com/most-reviewed-software-developers-in-denver/ - Categories: Engineering - Tags: Denver, Engineering, software development The Manifest has recently unveiled its most-reviewed software developers in Denver and the entire Elevato team is honored to be a part of this list. Our company is thrilled to share this amazing news with all of you. This award is proof of our continued commitment to developing and delivering the best software solutions and projects in the market!   The Manifest, for those who are hearing about them for the first time, is a business blog website that aims to gather and verify the hard data, expert insights, and actionable advice that you need to build your brand and grow your business – to provide the practical business wisdom that manifests in your success. We would like to give a shout-out to our amazing clients and partners! This award wouldn’t have been possible without your support. In addition, we would like to highlight some of our favorite reviews. “The relationship we have with them is outstanding. It’s taken a long time to build, but we’ve gotten to a space where we can clearly articulate what we need and know they’ll do their best to make it happen. ” COO, Evaluation Consulting Firm “After launching our site, we saw a 330% increase in traffic. Our sales grew by 4x. Many people left comments about how they liked the new site especially the search by brand and blade length. The SEO team really knocked it out of the park. ” Customer Liaison, Machete Specialists Are you interested in starting a new... --- > Take fitness marketing to the next level with this guide full of tips. This article shares top gym marketing methods for improved success. - Published: 2023-04-26 - Modified: 2023-04-26 - URL: https://www.elevatodigital.com/fitness-marketing/ - Categories: Digital Marketing - Tags: Content, Email Marketing, fitness marketing, Paid Media, SEO As a gym owner or personal trainer, word of mouth can only take you so far in terms of marketing your business. While referrals are certainly valuable, in today's digital age, it's important to utilize a variety of marketing strategies to reach potential clients and stand out from the competition. In fact, according to a study by HubSpot, businesses that prioritize blogging and social media marketing are 13 times more likely to see positive ROI compared to those that don't. One key factor in successful fitness marketing is incorporating both digital and traditional methods. This is especially important if you have a local presence as a gym or personal trainer. While digital marketing can help you reach a broader audience, traditional methods like print ads, flyers, and radio spots can be effective in your local community. Why is Fitness Marketing Important? Fitness marketing is important because it helps gym owners and personal trainers attract and retain clients, which is essential for the success of their business. Word-of-mouth referrals are helpful, but in today's digital age, they are often not enough to sustain a business. Fitness and gym marketing campaigns can help you reach a wider audience, build brand recognition, and establish yourself as an expert in your field. Effective fitness marketing can also help you stand out from your competitors. With so many gyms and personal trainers vying for attention, having a strong marketing strategy can help you differentiate yourself and showcase your unique value proposition. This can help you... --- > The eCommerce space has become overly competitive. Content marketing for eCommerce has become a go to for driving positive results. - Published: 2023-04-26 - Modified: 2024-08-19 - URL: https://www.elevatodigital.com/why-you-need-content-marketing-for-your-ecommerce-business/ - Categories: Digital Marketing, eCommerce System - Tags: Content, digital marketing, ecommerce Content marketing has become a crucial aspect of any eCommerce brand. It's the process of creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Content marketing involves creating and publishing content, such as blog posts, videos, social media posts, and more, to engage and educate potential customers. In this blog post, we'll explain why an eCommerce content marketing strategy is vital, share different types of content that can be produced, and provide tips for successful content marketing. What is Content Marketing? Content marketing is a strategic approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the ultimate goal of driving profitable customer action. It's a long-term approach that aims to build customer relationships and trust by providing helpful and informative content. Online brands need an eCommerce content strategy to increase brand awareness, build customer trust, boost engagement, enhance search engine optimization (SEO), and drive conversions. Creating content that addresses customer pain points, provides helpful information, and showcases products or services can help build trust with customers and drive them to make purchases at your eCommerce store. Different Strategies and Types of Content for eCommerce Companies To have a successful eCommerce content marketing campaign, it's important to diversify the types of content you create and the content strategy you use to distribute them.   Here are six different content marketing strategies and types of content to consider for... --- > Content creation is critical to educating and reaching potential consumers about the importance of health and wellness products & services. - Published: 2023-04-26 - Modified: 2024-10-21 - URL: https://www.elevatodigital.com/why-content-is-crucial-for-health-and-wellness-marketing/ - Categories: Content Marketing - Tags: Content, health education, SEO, wellness marketing Health and wellness marketing is a highly competitive industry, and businesses in this field must be strategic in their approach to stand out. One of the most effective ways to differentiate your wellness business brand is through content marketing.   In this blog, we'll dive into why content is crucial for health and wellness marketing and provide some digital marketing ideas for businesses in this space. What is Content Marketing? Content marketing involves creating and sharing valuable content to attract and retain customers. The goal of content marketing is to provide your target audience with useful information and resources, rather than just promoting your products or services. By creating high-quality, informative content that resonates with your audience, you can build relationships and establish trust with potential customers.   Content marketing can take many forms, including blog posts, social media updates, videos, infographics, ebooks, and more. The key is to create content that's relevant, engaging, and provides value to your audience. Through content marketing, you can also establish your health and wellness business as a thought leader in your industry and drive more traffic to your website. Content Marketing for Health and Wellness Content marketing is an excellent strategy for health and wellness brands because it offers a unique opportunity to educate and engage with customers. By creating high-quality content that informs, inspires, and entertains, you can build a loyal following and establish your brand as a thought leader in your industry.   Successful content marketing campaigns in the health and... --- > Knowing how to ask ChatGPT a question isn't as easy as it seems and the effectiveness of the software depends on the user knowing these tips. - Published: 2023-04-11 - Modified: 2024-08-21 - URL: https://www.elevatodigital.com/how-to-ask-chatgpt-a-question/ - Categories: Digital Marketing - Tags: AI, Artificial Intelligence, ChatGPT Wondering how to ask ChatGPT a question — and in a way that actually gets a useful answer? As talented as ChatGPT is, it can often provide some vague, surface-level answers that won’t really add much value to you and your project. However, if you know how to ask questions the right way, you can unlock the impressive insight that everyone is talking about on social media. In this article, we'll give you all the tips and tricks for asking AI a question and getting the most out of its programming. Let's dive in! What is ChatGPT? ChatGPT is the latest hit in AI language technology. The language model was developed by the company OpenAI and is based on the Generative Pre-trained Transformer (GPT) architecture. The system is designed to generate human-like responses to natural language input. Its base model is currently free for any user, making it useful for a variety of applications.   ChatGPT has been trained on a significant amount of text data and can generate coherent, context-aware responses to a wide range of inquiries. Functionally, it is a simplistic, user-friendly website where users can source a variety of helpful AI writing, research, and outputs. How ChatGPT Actually Works ChatGPT is an AI chatbot that provides conversational, human-like text responses to questions and commands. It relies on its knowledge base from the training it went through before being released to the public. It attempts to comprehend the prompt a user submits and then responds with an answer... --- > Struggling to know if marketing during inflation makes sense for your business? Cutting advertising costs might do more harm than good. - Published: 2023-03-24 - Modified: 2023-03-24 - URL: https://www.elevatodigital.com/why-digital-marketing-can-help-during-times-of-high-inflation/ - Categories: Digital Marketing - Tags: Content, digital marketing, Email Marketing, inflation, Marketing Costs, Organic Social Media, Paid Media, SEO Digital marketing presents a variety of effective options to help combat high inflation, and allow businesses to see positive results during times of economic challenge. Inflation is a word that doesn’t scream good vibes. The rise in the cost of goods and services typically hurts both consumers and businesses alike. When the buying power of the dollar shrinks, consumers see their paychecks not stretch as far, and businesses watch profit margins drop.   At the time of writing this, the U. S. inflation rate sits a 6. 04%, which is dramatically higher than what Americans are accustomed to. For decades, the U. S. economy has seen an inflation rate that remained around 2%, with the highest levels in recent years dating back to the early 1980s — when rates peaked at nearly 15%. In June of 2022, interest rates topped 10%, a level that shocked everyday consumers, concerned business owners, and made economists sound alarm bells. Even as inflation has fallen since then, organizations and consumers are still struggling to balance price increases and profit nosedives. Economic experts still anticipate foreseeable issues with the economy as job openings persist, the Federal Reserve plans rate hikes, and consumer spending remains active. The Impacts of Inflation on the Economy Simply put, prolonged periods of high inflation can generate a negative cascading effect on the economy and all its players. Businesses and their leaders are faced with troubling decisions to make as their revenue numbers shift and expenses increase. From layoffs to cutting services and severing relationships, inflation can put organizations in all verticals in a difficult financial position. In a bigger macro-view, the impact of inflation on... --- > AI writing has grown in popularity and accessibility. But how useful and effective are these tools for human writers? - Published: 2023-03-13 - Modified: 2024-02-07 - URL: https://www.elevatodigital.com/how-to-write-alongside-ai-writing-software/ - Categories: Content Marketing AI writing software has made a big splash across industries. How can businesses and professional writers benefit and best use these tools for greater results and productivity? Artificial intelligence has existed for years, but with each turn of the calendar the capabilities and innovation advance — and is quickly becoming more and more accessible for use by all parties. As a marketing agency, we are increasingly becoming more predisposed to artificial intelligence in the form of content creation.   From our internal discussions of how these developments can or should be used, to answering the volley of questions clients have regarding these new tools — AI writing software has become an evolving topic in recent times.   In terms of writing, content generation, and other creative outcomes, artificial intelligence sparks a list of pros and cons for those using the software tools — including freelancers, marketers, students, and other groups who depend on the pen.   It is no secret that AI development isn’t going anywhere, in fact, a proliferation of tools should be expected over the next several years. So how are we, as a leading digital marketing agency, working alongside these new tools? And how can YOU leverage these different AI writing software for your own gain?   ChatGPT & Its Impact on AI Writing Software  ChatGPT is a topic of conversation for just about anyone today. The free, revolutionary tool is piquing the interest of all industries and individuals, who are vetting the software for its ability and performance.   Released in November of 2022, the artificial intelligence tool developed by OpenAI has caught fire, quickly surpassing over 100 million users within two months... --- > The solar industry is heating up with more competition in a growing market. This article showcases the best solar marketing agency for 2023! - Published: 2023-02-15 - Modified: 2023-02-15 - URL: https://www.elevatodigital.com/solar-marketing-agency/ - Categories: Acquisitions and Mergers Solar business is expanding at an unprecedented pace, and the market size is expected to grow by 20. 5% in 2023. The competition between solar installers, solar manufacturing, and other solar power companies is heating up. With a limited supply of qualified leads, it's up to a strategic marketing plan to drive traffic to your solar website. In 2023, there are several agencies that stand above the rest. The ideal solar marketing agency understands the industry and offers a plethora of valuable services. Here's how a solar marketing agency can help you notch out an impressive market share. Solar Marketing Agency Expert Services The right solar marketing agency can help companies stay ahead of their competitors with expert services. The best agencies of 2023 should offer the following services, stellar client communication, and an innovative mindset.   Email Marketing Email marketing is one of the most effective methods of reaching potential customers. It's cost-effective by nature and allows a company to personalize its messaging to key customer groups. This is typically accomplished through engaging email content, building email lists, and managing long-term email campaigns. A competitive email marketing team can function well in a variety of industry spaces.   Search Engine Optimization Search Engine Optimization (SEO) is the process of optimizing your website to rank higher on search engines like Google. By increasing your website's visibility, you can attract more organic traffic to your site. The top solar marketing agencies can help businesses develop an SEO strategy that includes topical... --- > Discover how to best use ChatGPT with our expert tips & strategies for getting the most accurate and helpful responses from this AI tool. - Published: 2023-02-08 - Modified: 2024-08-21 - URL: https://www.elevatodigital.com/10-tips-and-tricks-for-using-chatgpt/ - Categories: Content Marketing ChatGPT is a state-of-the-art language model developed by OpenAI that has revolutionized the way we generate and process information. Whether you’re a writer, marketer, or student, this technology has the ability to make your life easier and more efficient. With its natural language processing capabilities, ChatGPT can help you write content, answer questions, and even create outlines for your projects. In this blog post, we’ll be discussing 12 tips and tricks for using ChatGPT to its full potential. From understanding its limitations to thinking outside the box, these tips will help you get the most out of this powerful tool. So, whether you’re a seasoned pro or just starting out, read on to find out how ChatGPT can help you achieve your goals. This tool is extremely powerful — in fact, this entire article was written using ChatGPT! What is ChatGPT? ChatGPT is an artificial intelligence (AI) large language model developed by OpenAI that uses deep learning algorithms to generate human-like text. It is based on the transformer architecture and has been trained on a large corpus of training data, allowing it to generate answers that resemble the style and tone of human writing. ChatGPT can be used for a wide range of applications, including answering questions, generating personalized content and ads, and even creating outlines.   So how does ChatGPT work? ChatGPT uses reinforcement learning from human feedback. With its advanced language processing capabilities, ChatGPT is able to produce natural-sounding responses, making it a valuable tool for anyone looking... --- > Check out the top sustainability marketing firms for 2023 - leading the was in eco-branding and innovative marketing. - Published: 2023-01-11 - Modified: 2023-02-02 - URL: https://www.elevatodigital.com/sustainability-marketing-firms/ - Categories: Marketing Group of multiethnic coworkers applauding the success of a sustainability project about renewable energy and green power - teamwork clapping hands sitting around the table of the meeting room Sustainability companies are on the rise as there is a growing push to address the challenges of climate change. Further, a significant amount of funding is available for environmentally minded initiatives. The shift towards a more sustainable future and subsequent capitalization of the growing revenue stream requires a specific form of marketing. Read on to learn more about the top sustainability marketing firms and how to select the best firm for your growing business.   Aspects of a Top Sustainability Marketing Firm A top sustainability marketing firm can effectively promote its clients' products or services to the target audience, generate leads, and drive sales. Several key aspects contribute to the success of a marketing firm. Previous Work A top firm will present clear examples of past successful work and can showcase how previous strategies have done well. Look for a marketing firm with the ability to track and measure the effectiveness of its marketing campaigns and with clear past examples of this success. Effective Collaboration Look for a firm that has maintained strong relationships with its clients and can work closely with them to understand their needs and goals. Look for a demonstrated ability to collaborate with other marketing and advertising professionals to bring diverse skills and expertise to the table. Marketing and Engineering Expertise The experts at the right firm... --- > Renewable energy marketing is a complex and rapidly expanding need for energy companies. Read on for the full guide to green marketing. - Published: 2022-12-14 - Modified: 2023-02-02 - URL: https://www.elevatodigital.com/renewable-energy-marketing/ - Categories: Marketing With every passing moment, hearts and minds continue to change with regard to renewable energy. The evidence supporting renewable energy creating a better future for humanity is overwhelming. The United Nations, World Bank, and EPA all agree on this one — embracing renewable energy points toward a better future for all of humanity. McKinsey estimates that by 2026, global renewable-electricity capacity will rise more than 80 percent from 2020 levels, meaning that now is the time to put your energy into renewable energy marketing and stake your place in the market. With this imminent shift away from fossil fuels and other non-renewable sources of energy, an emerging and limitless market spells opportunity for those who embrace it sooner rather than later.   What Is Renewable Energy Marketing? Green energy marketing is a way for companies in the renewable energy business to promote their products and goals for climate-friendly energy solutions. Renewable energy made up nearly 20 percent of utility-scale U. S. electricity generation in 2020, according to the Center for Climate and Energy Solutions. Renewable energy is now the fastest-growing energy source in the U. S. From solar companies to natural gas companies - its dominance is inescapable at this point, and energy marketing will play a big part in its expansion. Attaining High Renewable Energy Marketing ROI Renewable energy marketing can be a challenge, but it can also present some unique opportunities - especially considering the unique benefits and additional energy security that green energy companies can provide. As... --- > Building lead generation for solar energy companies is a challenging task. Read on to learn the best tips and start generating a high ROI. - Published: 2022-11-17 - Modified: 2023-02-02 - URL: https://www.elevatodigital.com/lead-generation-for-solar/ - Categories: Marketing The solar industry has grown tremendously over the past several years and is forecasted to continue growing at an unprecedented rate. With recent legislation such as the Inflation Reduction Act of 2022, the Solar Energy Industries Association (SEIA) and Wood Mackenzie have raised the solar deployment forecast and projections by 40% through 2027.   With this recent boom in interest in solar power and the recent extension of the Investment Tax Credit (ITC), the market has become increasingly competitive. How can your solar business remain competitive and gain new customers? Read on to learn more about how to generate leads for your sales team.   How To Generate Leads for Solar Sales Generating leads for your solar business is essential to everything you do. You must generate enough leads to then close sales and move on to installing your product to leave customers satisfied. It may seem daunting to get the number of leads needed to generate sales for your business, but don’t worry! Here are 10 digital marketing strategies for solar lead generation that will have potential customers knocking on your door. 1. Invest in Content Marketing A content marketing strategy is a way for your solar business to build trust with your audience, answer their questions, provide value, and generate leads. Content marketing can consist of many forms of content such as blog posts, service pages, infographics, ebooks, and more. A targeted SEO content plan will help your business generate qualified leads that are searching for solar services.... --- > The energy industry is changing rapidly, and marketing strategies must keep up. Read on for 4 top practices when marketing for energy services. - Published: 2022-11-07 - Modified: 2023-02-02 - URL: https://www.elevatodigital.com/marketing-for-energy-services/ - Categories: Marketing Developing legislation, energy consumption growth, and increasing competition make innovative marketing a requirement for energy services companies. Legislative actions like the Clean Energy for America Act and the enacted Inflation Reduction Act of 2022 contribute billions of dollars of investment in renewable energy. Simultaneously, these acts create high levels of competition within the energy sector. With the global energy industry set to grow from $70. 46 billion in 2022 to $147. 56 billion by 2029, there's plenty of reason to jump into the fray and compete with other companies for a corner of this valuable market. Successful marketing in this field is based on a deep knowledge of top-of-the-funnel and bottom-of-the-funnel mindsets, as well as a formative skill set in new-age digital marketing. Read on to discover expert guidance on targeted marketing for energy services. Digital Marketing Strategies for Energy Companies These 4 strategies will help any energy company in its marketing journey to make informed decisions and compete at a higher level for a larger client base. Gather Customer Data Data is queen. Without customer data, making tough decisions on where to spend on marketing and development efforts are just hopeful guesses. Ask yourself some questions: Does your site have functioning lead forms? If so, where are these forms placed, and are they used by consumers? Does your industry sector use a chatbox? Do you have one? Do you have a high customer turn? Do you know why or why not? Are surveys used? Do you have or collect... --- > SEO content writing services are proven to be a low maintenance, highly rewarding marketing tool for businesses of all types & industries. - Published: 2022-11-03 - Modified: 2023-02-08 - URL: https://www.elevatodigital.com/why-seo-content-writing-services-produce-a-high-roi/ - Categories: Content Marketing, Marketing You may have learned a lot about search engine optimization (SEO) when creating your digital marketing strategy. SEO is crucial in building your brand and making it easier to find online, and content marketing is important to boosting your search rankings and drawing potential customers onto your site.   Optimizing your content for SEO could give you an ROI of 22:1. You may not have time to stay on top of your content in-house, which is where SEO content writing services come in. With these services, you leave the content to the writing experts, saving yourself time while reaping the benefits of producing sharable, high-quality information. The creation of SEO content provides an affordable way to reach your target audience and potentially increase your profits without demanding significant financial investment or resource utilization. What Are SEO Content Writing Services?   SEO content writing differs slightly from other content in that it involves creating content with a specific focus on appealing to search engines and their respective algorithms. An SEO content strategy will involve crafting and publishing various types and frequencies of content on your website or blog or in external publications that promote your site through backlinks.   Search engine optimization is an important component of digital marketing strategies because it helps you increase your search engine rankings. Most searchers (75%) won't navigate past the first page of search results. If you're not paying attention to your SEO performance, you could get lost (or buried) among the crowd in results... --- > Looking for the digital marketing for solar companies best practices? This guide has all the tips you need to succeed. - Published: 2022-10-20 - Modified: 2023-02-02 - URL: https://www.elevatodigital.com/digital-marketing-for-solar-companies/ - Categories: Marketing The solar industry is growing at a record pace like never before. According to SEIA, Solar Energy Industries Association, since 2000, the solar industry as a whole has rapidly grown at a 33% annual rate. In August 2022, the U. S. Government passed the Inflation Reduction Act of 2022 which dramatically redirected the country’s focus on clean energy and climate change. This legislation advances cost-saving clean energy projects, brings tax credit opportunities for families and businesses, and ramps up the solar industry to help meet President Biden’s climate goals by 2030.   With steady growth and this recent legislation, the solar industry continues to become more and more competitive. A strong digital marketing strategy will help your business beat the competition and continue to thrive in this competitive landscape.   We created this guide to digital marketing for solar companies to help you promote your solar business, increase traffic, and generate qualified leads. Read on to learn about the best digital marketing outlets for solar companies along with best practices to follow for success. Top 5 Digital Marketing Ideas for Solar Companies In today’s highly digital world, a digital marketing strategy is essential for solar companies that want to grow. A good strategy will combine several different types of digital marketing to achieve the widest reach. 1. Social Media Social media marketing should be a priority for solar businesses because 72% of Americans use social media to engage with content and connect with others. This is a huge number of... --- > This full guide explains how to increase eCommerce sales and provides all the tips you need to increase revenue. - Published: 2022-09-21 - Modified: 2023-02-02 - URL: https://www.elevatodigital.com/how-to-increase-ecommerce-sales/ - Categories: Marketing Wondering how to increase eCommerce sales? Launching a digital storefront is an exhausting effort, and without a solid conversion rate and steady customers, a business is left floundering. With some solid strategies, you can easily maintain and scale your eCommerce business. 20 Tactics for Increasing eCommerce Sales The following tips can elevate eCommerce sales and build a stable customer base. 1. Make an Email List Building and maintaining an email address list lets your business directly target interested customers. An email list is a unique opportunity to incentivize purchases with promotions, giveaways, early sales, and other marketing options. Keep a running list of good emails you've gathered from gated content or site members. 2. Prioritize Email Marketing It's easy for eCommerce companies to rely on social media or search optimization to ensure lead acquisition and conversion. However, using your built email list to your advantage can create many opportunities for upselling. A solid email marketing strategy allows a company to take advantage of its existing clientele. 3. Make it Easy to Buy This seems like a simple concept, but in practice, many eCommerce platforms make it unnecessarily difficult to purchase. A prime example of this is using gated content right before checkout. Of course, asking for an email is great but doing it when a customer is just about to purchase is a poor strategy. The customer experience, from adding an item to their cart to checking out, should be as simple as possible. 4. Launch Several Payment Options If... --- > Deciding whether to bring on a freelance digital marketer is a tough choice. Read on for all the info you need to make the best decision! - Published: 2022-09-09 - Modified: 2023-02-02 - URL: https://www.elevatodigital.com/freelance-digital-marketer/ - Categories: Marketing The marketing industry is witnessing an explosion in freelancers fueled by the pandemic, the great resignation, and advertising budget cuts. 58% of digital marketers now freelance. The hopeful freelance digital marketer is usually lured by the enticing prospect of higher fees, flexible working hours, and more freedom. But why would a business choose to hire a freelancer? When considering the choice between a digital marketing agency and a freelance digital marketer, what is actually at stake? The future of your business depends on your marketing efforts. Your entire organization suffers if the right audience doesn’t hear your voice, or worse yet, your brand message is garbled or misrepresented. With the challenge of a recession looming, everyone focused on business survival needs the best marketing possible. At the same time, a slowdown is upon us. The power of the internet has led to market saturation in many industries. It’s more challenging than ever to stand out from the noisy clutter of boring content, poor technical SEO, and unoptimized ads created by unskilled marketers. So what do you get when you hire a freelance digital marketer? And above all, can you trust freelance digital marketing with your business survival? Let’s take a deep dive into answering these critical questions as we explore the crucial differences between trusting a professional digital marketing agency and flying with a freelancer. What Is Freelance Digital Marketing? The term “freelance digital marketer” is an umbrella phrase covering freelancers involved in any of the many aspects of digital... --- > This guide describes the best ADA compliance website checker available now. Read on to keep your site ADA compliance! - Published: 2022-08-18 - Modified: 2023-02-02 - URL: https://www.elevatodigital.com/ada-compliance-website-checker/ - Categories: Engineering Quality ADA Compliance promotes equitable access for all users. *If you know you need help with your site’s ADA compliance, schedule a free consultation today The increasing complexity of ADA standards requires sites to take on novel methods of compliance enforcement. Of these, one of the most popular and effective methods is an ADA compliance website checker. This guide will delve into the various checkers and other methods of maintaining compliance and further expand on the necessity of top-tier ADA compliance. The Value of Excellent ADA Compliance The Americans with Disabilities Act, first established in 1990, has undergone consistent changes as amendments are made, and litigations establish new standards. However, what remains the same is the core goals of the Act. That is to enforce equality, accessibility, and public accommodations for individuals with disabilities. Top ADA compliance allows people with disabilities access the same information and services. It is, above all else, an opportunity to avoid an accessibility lawsuit and open up your online business to all users. Excellent ADA compliance has the following benefits: Increase usability of websitePossibly uptick SEOAllow broader user accessIncrease site trafficProve dedication to ADA compliance and avoid litigationPromote equality Methods of Maintaining Compliance While this article focuses on ADA compliance website checkers - there are a few other popular methods for maintaining compliance. Audits An ADA compliance audit can function in many different ways, such as reviewing the website page by page, using updated ADA requirements, or reviewing user feedback and addressing problem areas. Mostly, an... --- > Are you looking to create an ADA compliant website in WordPress? This guide offers tips and all the best plugins for reaching accessibility. - Published: 2022-08-11 - Modified: 2023-02-02 - URL: https://www.elevatodigital.com/ada-compliance-wordpress/ - Categories: Engineering - Tags: ADA Compliance Quality ADA Compliance promotes equitable access for all users. *If you know you need help with your site’s ADA compliance, schedule a free consultation today WordPress is a top content management system used by many websites. While it is a premier site building system - there are some intricacies and necessary know-how for building ADA compliance in WordPress. This guide will offer tips and top plugins to ensure your WordPress site is up to date with compliance regulations.   ADA Compliance and WordPress It’s pertinent to understand that ADA compliance must be adhered to regardless of which system you use to develop your website. However, WordPress is an extremely popular system, and as such, there are several methods of achieving ADA compliance, specifically through WordPress. This can be extremely helpful when building your site for the first time, running compliance audits, or building out a site.   Now, let’s cover exactly what compliance is and why WordPress’s ADA assistance is so helpful.   What is ADA Compliance?   ADA compliance stands for the Americans with Disabilities Act Standards for Accessible Design. This law applies to all websites - from sites for federal agencies to educational institution websites. Disability compliance enforces better, more accessible content for all people with disabilities.   However, accessibility regulations can be complex and, at times, highly technical.   The Benefits of WordPress WordPress can make it easier to reach a healthy level of compliance. Features like plugins and easy-to-use design allow site owners and builders to... --- > Are you looking for ADA compliance website requirements for 2022? This guide has all the information you need to reach top ADA compliance. - Published: 2022-08-05 - Modified: 2023-02-02 - URL: https://www.elevatodigital.com/ada-compliance-website-requirements/ - Categories: Engineering Quality ADA Compliance promotes equitable access for all users. *If you know you need help with your site’s ADA compliance, schedule a free consultation today In 2022, successful ADA compliance is more vital for business health than ever. It’s also more complex and technical than in years past. This guide provides information on modern requirements to help businesses avoid non-compliance and promote a user-friendly online space. The Importance of ADA Compliance ADA compliance is a legal set of standards that all sites, from government websites to mobile apps, must fulfill. Violations can result in accessibility lawsuits and limiting users with disabilities. There are many ways to violate ADA standards, so it’s important to either do your own extensive research or hire an accessibility expert for assistance.   What is ADA Compliance?   ADA compliance stands for the Americans with Disabilities Act Standards for Accessible Design. Functionally, ADA compliance is an aspect of a civil rights law prohibiting discrimination based on disability. It determines standard practices for many elements of good website design and mandates digital accessibility.   Promoting Equity  More than just a set of governmental regulations - ADA accessibility compliance enforces wide creation of user-friendly websites. All individuals should have equitable access to websites, content, and services. ADA compliance mandates this and, through other accepted regulations, provides exact instructions on achieving compliance.   However, this process can be quite complex. This guide provides insight into the exact requirements for websites and how to achieve compliance. ADA Compliance Website Requirements... --- > Looking for more information on meeting ADA compliance standards? Check out this ultimate ADA compliance website checklist for 2022. - Published: 2022-07-29 - Modified: 2022-09-01 - URL: https://www.elevatodigital.com/ada-compliance-website-checklist/ - Categories: Acquisitions and Mergers Quality ADA Compliance promotes equitable access for all users. *If you know you need help with your site’s ADA compliance, schedule a free consultation today Meeting ADA website compliance requires a thorough understanding of current guidelines along with a dedication to accessibility. Use this checklist to ensure you’re meeting modern standards and developing an accessible website for all users. What is ADA Compliance? The Standards for Accessible Design issued under the Americans with Disabilities Act mandates requirements that websites must meet to maintain ADA compliance. These guidelines are set for all websites, and businesses are legally accountable for maintaining compliance. There are additional guidelines like the WCAG 2. 0, which provide more in-depth information on exact compliance standards.   The function of ADA compliance is to promote and enforce equal website access for people with disabilities. This includes maintaining certain standards for audio content, non-text content, and visual content. The act of adhering to accessibility requirements promotes equity and public accommodation.   WCAG 2. 0 Guidelines: Levels of Compliance  The Web Content Accessibility Guidelines (WCAG 2. 0 Guidelines) provides recommendations for making websites more accessible. These guidelines are the authority on international accessibility standards. Meeting the WCAG 2. 0 minimum level of accessibility is required to reach ADA compliance.   There are three conformance levels; the minimum, A, the mid-tier, AA, and the highest, AAA.   Level A This is the most basic or lowest level of website accessibility. So, reaching level A compliance is absolutely necessary when conducting a... --- > Web accessibility utilizes a variety of tags and digital markups that allow disabled users to access information in an alternative or enhanced way, directly or indirectly, with additional tools like screen readers. - Published: 2022-07-20 - Modified: 2023-02-02 - URL: https://www.elevatodigital.com/ada-website-compliance-how-to-make-a-website-ada-compliant/ - Categories: Engineering The Elevato team has years of experience transforming sites to meet ADA accessibility compliance standards. Quality ADA Compliance promotes equitable access for all users. *If you know you need help with your site's ADA compliance, schedule a free consultation today The Importance of an ADA Compliant Website The Americans with Disabilities Act enforces equitable access for millions of individuals with disabilities. When it comes to website access, there are many opportunities for promoting equal accessibility standards and appropriate public accommodation. In some instances, websites missing ADA compliance standards can even be vulnerable to litigation.   ADA website compliance is necessary, but it also makes your website usable for people with disabilities. For example, blind users can successfully run assistive technology like a screen reader on a site that utilizes appropriate tags and alternative text. A compliant website can promote business to any market and makes it easier for all users to access the same information.   The Elevato team has years of experience transforming sites to meet ADA accessibility compliance standards. Who Benefits from ADA Compliant Websites and How? Web accessibility utilizes a variety of tags and digital markups that allow disabled users to access information in an alternative or enhanced way, directly or indirectly, with additional tools like screen readers. These disabilities can include: VisualAuditoryCognitiveNeurologicalPhysicalSpeech Pages with ADA website compliance in mind also benefit others without disabilities. This can include mobile device users, the elderly with changing abilities, environmental situations such as looking at a screen in bright lights, or even site visitors with low bandwidth internet access. Ways to Make a Website ADA... --- > Having trouble with low email open rates? These strategies can increase email open rates and kick your marketing campaign to the next level. - Published: 2022-07-07 - Modified: 2022-07-07 - URL: https://www.elevatodigital.com/increase-email-open-rates/ - Categories: Content Marketing, Digital Marketing A top-tier marketing team formulates innovative campaigns and has the capacity to bring in a variety of new leads. Still, these email campaigns rely on increased email open rates to succeed. If the marketing or sales department notices a dip in leads during these campaigns, the issue may lie with poor email open rates. This guide will provide tips and tricks for increasing email open rates and getting back to a successful email marketing campaign.   Benefits of High Email Open Rates  A high email open rate allows your campaign to stand out from the competition and directly promote new products and services to consumers. Maintaining an industry average email open rate is a great goal and can generate success for your marketing campaign.   How to Calculate Email Open Rate Email open rate is the number of delivered emails divided by the number of emails opened. It does not include bounce rates since they are undelivered emails and should not factor into your percentage.   Average Open Rate for Emails The average open rate for emails varies from industry to industry; however, the average open rate is around 20% to 30%. Aspects of a Good Email and Common Mistakes Many factors that go into a good email, and there are even more ways to mess up an email. The following are some of the most important aspects of good vs. bad email practices.   Relevance  Customers care about what they relate to. For example, say a fashion eCommerce company... --- > Here are the 14 most important details to check off the next time you email clients! - Published: 2022-06-30 - Modified: 2022-06-30 - URL: https://www.elevatodigital.com/before-you-hit-send-our-14-point-email-marketing-checklist/ - Categories: Digital Marketing Email marketing is an incredibly powerful tool for businesses to connect with their customers. According to the Content Marketing Institute, 31% of businesses cite newsletters as their highest-performing tactic when it comes to nurturing leads. But what makes an effective email marketing strategy? Is it all about the subject line or is it also about the message? How many links should there be? What are the details that people always forget? We’ve made it easy for you; here are the 14 most important details to check off the next time you email clients! Have you defined your email campaign KPIs? Are you using a professional email address as the sender? Have the people on your contact list opted into receiving an email? Have you checked your contact lists for errors? Are you using segmented audiences? Does your email look good on both desktop and mobile? Does your email have an attention-grabbing subject line? Is your email short and sweet? Did you include a clear call-to-action (CTA)? Is your email too cluttered with images and links? Have you included social icons? Is your contact information/business information clear and linked? Have you done a test of your email? Are you scheduling the email to send on an optimal day and time? Have you defined your email campaign KPIs? KPIs—or key performance indicators—are measures of your campaign goal. Common email marketing KPIs are email open rates, forwarding rates, click-throughs, and conversion rates. What are your goals for email marketing?   Are you using... --- --- ## Case Studies --- ## Clients - Published: 2022-06-16 - Modified: 2023-04-28 - URL: https://www.elevatodigital.com/work/clients/hudsons-bay-company/ Founded in 1670, we are North America’s longest continually operating company --- --- ## Creative Library --- ## Jobs ## Jobs --- ## Locations --- ## Multimedia Showcase --- ## Projects --- ## Services > Learn about the importance of SEO reporting and analytics for businesses. Use deep-level insights to improve your organization's performance. - Published: 2024-08-12 - Modified: 2024-08-12 - URL: https://www.elevatodigital.com/services/marketing/search-engine-optimization/seo-analytics/ SEO analytics gives you the ability to look under the hood of your organic efforts. It shows you what’s working, what’s not, and where the hidden opportunities lie. By digging into the data, you can fine-tune your strategy, attract more of the right visitors, and stay ahead of the competition. It’s not just about numbers—it’s about turning insights into game-changing actions. --- > Elevato provides technical SEO services that drive your business forward. Reach new customers and improve your site function & usability. - Published: 2024-08-12 - Modified: 2024-08-12 - URL: https://www.elevatodigital.com/services/marketing/search-engine-optimization/technical-seo-services/ In the fast-paced world of digital marketing, technical SEO is the secret sauce that keeps your website shining in search results. From speeding up your site to making it mobile-friendly, these behind-the-scenes tweaks are what help your content stand out and attract more visitors. Think of it as the engine that drives your online presence—without it, even the flashiest website won't go far --- > Elevato is your source for premier eCommerce SEO services. Take your online store from unseen to the top of consumers' minds. - Published: 2024-08-08 - Modified: 2024-10-21 - URL: https://www.elevatodigital.com/services/marketing/search-engine-optimization/ecommerce-seo-services/ A digital storefront requires clicks. Having (and maintaining) a top-three placement in search rankings is essential to a business's ability to fill customers' online carts. Through eCommerce SEO services, any product seller has the opportunity to have sustainable growth and production with their store. Through the improvement of product keywords to the enhancement of customer UX, eCommerce SEO moves buyers to the register. --- > Are you looking for premier national SEO services to elevate your brand visibility and bring on more qualified leads? Let's talk strategy. - Published: 2024-08-08 - Modified: 2024-08-08 - URL: https://www.elevatodigital.com/services/marketing/search-engine-optimization/national-seo-services/ When you're a business that isn't isolated to a specific city or region, a national SEO campaign is the right way to grow your reach across all areas of the country. An enterprise-level SEO campaign differs from local strategy and incorporates a variety of tools and methodologies that help create brand visibility and keyword growth unique to individual markets. --- > Discover premier local SEO services with Elevato. Boost local visibility, increase conversions, and dominate your local market. - Published: 2024-08-07 - Modified: 2024-10-21 - URL: https://www.elevatodigital.com/services/marketing/search-engine-optimization/local-seo-services/ All business is local. From franchise businesses to single independent organizations, penetrating a local market is critical. With brand visibility being a top factor for local and regional success, SEO is a must for any business looking to maintain and grow its profits. Through highly personalized SEO strategy, set specific to a local community, any business can elevate its KPIs. Now let's improve your search rankings. --- > An effective PPC competitor analysis and PPC audit services can take your paid campaigns from social noise to right under customers' noses. - Published: 2024-08-06 - Modified: 2024-08-06 - URL: https://www.elevatodigital.com/services/marketing/paid-media/ppc-competitor-analysis/ Paid media strategies vary -- and so do the results. An in-depth review of your competitors' paid search tactics can yield a treasure chest of valuable information. From helping you refine your demographics to changes in how you set up your Google Ads campaign structures, a comprehensive audit will help point you in the right direction -- and drive a better ROI. --- - Published: 2021-04-27 - Modified: 2022-02-25 - URL: https://www.elevatodigital.com/services/marketing/social-media-management/organic-social-media/ Organic social media is one of the best investments businesses can make in the 21st-century. Consumers pass judgement and make snap decisions based upon first impressions -- often from social media. If a business lacks a social media presence and regular, engaging content, then it's already an uphill battle to win over that consumer. With an organic social media strategy, you're building your digital community where people will want to hangout. --- > Looking for a premier social media advertising agency? Elevato provides top-of-the-line campaign management services & strategy. - Published: 2021-04-27 - Modified: 2024-07-31 - URL: https://www.elevatodigital.com/services/marketing/paid-media/paid-social/ Paid social media means getting your message on your target audience's phone. Whether it be Facebook, Instagram, Twitter, Reddit, LinkedIn, or any other networking platform, promoted and boosted posts are an effective way at getting in front of the right eyes. Expand your reach, increase impressions, and drive traffic with the right social media ad cycle. --- > Learn about Elevato’s top-quality programmatic advertising services ,and discover how your brand awareness can take a major step forward. - Published: 2021-04-27 - Modified: 2024-08-06 - URL: https://www.elevatodigital.com/services/marketing/paid-media/programmatic-advertising/ Programmatic advertising hasn't been around for long, but it sure has been making big waves in the marketing space. Through the use of programmatic ads, nearly anything is possible. Businesses have the ability to place ads on high-traffic sites like The New York Times and CNN. Beyond that, programmatic advertising is multi-dimensional, with video ads being able to be run on platforms like Hulu. Programmatic is all about providing a menu of options that fit your desires and needs -- ready to order? --- - Published: 2021-04-27 - Modified: 2021-05-10 - URL: https://www.elevatodigital.com/services/marketing/social-media-management/influencer-marketing/ Influencer marketing isn't just some buzzword floating around. It's real, and it works. Businesses can quickly tap into audiences that fit their own target audience demographics, and leverage the voice and trust influencers have built with their own followers. Influencer marketing offers a cost-effective brand awareness tool that empowers businesses to contract with socialites, athletes, entrepreneurs, and other platform figures to advocate for their products and services. --- > Our link building agency uses tried and tested, white-hat link building strategies to drive results for our clients. - Published: 2021-04-27 - Modified: 2024-08-08 - URL: https://www.elevatodigital.com/services/marketing/search-engine-optimization/link-building/ Link building is a forward-thinking approach that delivers both brand awareness and search engine favorability. Collecting links helps businesses elevate their online presence, display their industry-leading voice, drive relevant traffic, and increase their overall domain authority. A strong push for collecting backlinks is necessary in today's hyper-competitive environment. --- - Published: 2021-04-22 - Modified: 2021-05-05 - URL: https://www.elevatodigital.com/services/marketing/paid-media/webinar-marketing/ Webinars offer a new dimension to consumer communications. These visual presentations offer insight into business personality, product/service value, and customer care. Webinar marketing is all about giving a deeper level of attention to your target audience, and leveraging their interest to fully showcase your benefits. --- > Elevato offers professional content strategy services to clients looking for content marketing guidance and a boost in organic traffic. - Published: 2021-04-22 - Modified: 2024-07-16 - URL: https://www.elevatodigital.com/services/marketing/content-writing/ad-copy/ Content can be tricky. Not every blog or service page is going to rank well or serve the best interest of search intent. While successful content needs creativity, it also needs a data-backed formula. Content strategy is the missing puzzle piece to most organizations' content production efforts. With a little research, comprehensive planning, and detailed execution, content results come to life. --- > An SEO content analysis is an effective way to elevate your content marketing strategy and out-perform your competitors with new insights. - Published: 2021-04-22 - Modified: 2024-10-21 - URL: https://www.elevatodigital.com/services/marketing/content-writing/topical-content-analysis/ How do you know where to go without a roadmap? Businesses often produce content without any real knowledge of where they stand in regards to the industry and their fellow competitors. Content is only good if it gets used. A topical content analysis discovers what content types and trends are ranking well with search engines and what is being enjoyed by consumers. Then it bundles this information into a custom developed content strategy that works. --- > Elevato provides top-quality print collateral and digital collateral services. Our creative department deliver top ad materials. - Published: 2021-04-22 - Modified: 2024-07-16 - URL: https://www.elevatodigital.com/services/marketing/content-writing/marketing-collateral/ Physical advertising isn't dead. It has been reinvented. Today, businesses need printable marketing materials in a variety of scenarios. These materials add a dimension to marketing that isn't possible through a digital screen. The physical connection to marketing collateral is deeply engrained in humans, and the right collateral will accomplish its job -- time after time. --- > Elevato's case study writing service and white paper production helps clients convey specific thought leading content to their target market. - Published: 2021-04-22 - Modified: 2024-07-11 - URL: https://www.elevatodigital.com/services/marketing/content-writing/white-papers-case-studies/ Long-form content plays a critical role in today's customer journey. From being a lead magnet and helping collect consumer info to serving as a sales tool further down in the funnel, white papers and case studies help businesses connect with prospective customers on a deeper level. Time to throw word count out the window, and let all the right information find a home inside that document. --- > Explore premier SEO blog writing services from the experts at Elevato. See how human-created content can achieve real results. - Published: 2021-04-22 - Modified: 2024-07-11 - URL: https://www.elevatodigital.com/services/marketing/content-writing/blogging/ Blogging isn't about furiously typing away on a keyboard. It's an exact, methodical process that leverages keywords and consumer interest, ultimately delivering valuable information to a target audience. Blogging is either educational or entertaining and works in a variety of scenarios as a traffic driver, sales tool, and relationship builder. Blogging isn't new, but it is still cool. --- > Content optimization & search engine optimization content writing are vital aspects of a healthy organic search campaign. - Published: 2021-03-30 - Modified: 2024-07-16 - URL: https://www.elevatodigital.com/services/marketing/content-writing/copywriting/ Not all content is created equal. As search engine algorithms fluctuate, content falls in and out of favor, that's why assessing and updating content on a regular basis is critical to any type of SEO content success. Often, service pages, blogs, white papers, and other content forms need a facelift to regain rankings and better serve the intent of users. Content optimizations help discover what elements of existing content are not working, and implement changes that elevate those pieces back into organic competition. --- > Elevato provides top-rated PPC management services to help your business grow. Learn more about our PPC agency and how we drive results. - Published: 2021-03-26 - Modified: 2024-09-27 - URL: https://www.elevatodigital.com/services/marketing/paid-media/ppc/ Pay-per-click (PPC), is a cost-effective strategy that allows businesses to get their links in front of relevant, search-focused consumers. Through PPC, great flexibility is provided to the business as they can easily modify budget, transition keyword strategy, and direct consumer traffic. This paid media avenue provides clear and trackable evidence to where your dollars are going and what results are being generated. --- - Published: 2021-03-08 - Modified: 2021-05-10 - URL: https://www.elevatodigital.com/services/marketing/social-media-management/ Social media carries a lot of weight with consumers. The various networking platforms are a tool consumers use to discover, evaluate, and engage with companies and brands. Social media gives users this unique snapshot into a business, and with this often comes the decision to either interact or continue scrolling. You're going to want a holistic social media strategy to keep consumers from passing you by. --- > Discover excellent brand design and logo design services at Elevato. Here, we work get you ahead of competitors by crafting beautiful visuals. - Published: 2021-03-08 - Modified: 2024-07-26 - URL: https://www.elevatodigital.com/services/design/logos-branding/ Selling is all about being known. In a hyper-competitive market, where millions of businesses are fighting for a finite amount of consumer attention, having a brand that people recognize and relate to is critical -- it's make or break. Developing a brand goes deeper than a flashy logo and catchy tagline. It's your story... and you've got one chance to get it right. --- > Elevato is the digital design agency that will elevate your marketing collateral using data-driven insights, tested strategies, & innovation. - Published: 2021-03-08 - Modified: 2024-07-26 - URL: https://www.elevatodigital.com/services/design/marketing-collateral/ Whether it's an old school or new school approach to advertising, success often hinges on design. You can't sell if you can't attract. Marketing collateral needs to be slick and innovative, and never looking in the rearview mirror. From PDF products to Facebook display ads, the right visual design carries the consumer to the checkout lane. --- > Our agency specializes in professional custom website design services. We tailor our solutions to suit your all your business needs. - Published: 2021-03-08 - Modified: 2024-07-31 - URL: https://www.elevatodigital.com/services/design/web-design/ Websites are more than your business's digital home, it's a pillar of modern success. Today, a website needs to be a do-it-all interface. It is responsible for attracting and retaining consumer attention. It must hold and deliver content. It needs to display products and process payments. Design touches all these elements, ensuring that a holistic look ties in every nook and cranny. Good web design is non-negotiable, it's time you take a look. --- - Published: 2021-03-08 - Modified: 2021-05-06 - URL: https://www.elevatodigital.com/services/hosting/application-hosting/ Application hosting requires a strong, well-design cloud infrastructure that enables your app to be accessed from anywhere. Our streamlined, secure hosting service ensures that the only thing you need to worry about is having an internet connection. --- - Published: 2021-03-08 - Modified: 2021-05-06 - URL: https://www.elevatodigital.com/services/hosting/storage-solutions/ Cloud storage solves a lot of modern-day problems. Regardless of business size, secure data storage is a vital part of any company's daily operations and digital integrity. With the right storage solution, businesses can function properly, while knowing their information is safe and accessible. --- - Published: 2021-03-08 - Modified: 2021-05-06 - URL: https://www.elevatodigital.com/services/hosting/systems-monitoring/ It's necessary to keep an eye on your website and related systems as today's digital environment poses a variety of performance and security risks. With continued systems monitoring, we help ensure everything is running smoothly. --- - Published: 2021-03-08 - Modified: 2021-05-06 - URL: https://www.elevatodigital.com/services/hosting/website-hosting/ Websites need constant grooming. It's not a set it and forget it technology. The health and security of your site depends on hosting with the right experts, who know what they're doing. Our team of engineers keep websites protected, optimized, and updated around the clock. --- > Discover strategic content marketing services and comprehensive content creation services that attract and retain your target audience. - Published: 2021-03-08 - Modified: 2024-07-16 - URL: https://www.elevatodigital.com/services/marketing/content-writing/ Content is king -- and it's everywhere you look. Today, the written word drives consumer behavior in a variety of mediums and fashions. Words are power. They tell stories, empower individuals, captivate minds, and drive business. The importance of content cannot be overstated, it's where marketing is moving. The consumer desire is only growing as popular channels like Instagram, YouTube, Spotify, and more, are becoming a never ending menu of content optionality -- connecting people and businesses. Now's the time to fire up the content factory, and start creating. --- - Published: 2021-03-08 - Modified: 2022-02-25 - URL: https://www.elevatodigital.com/services/marketing/email-marketing-automation/ Email is powerful. Using digital inboxes as a way to conveniently connect with your target audience delivers strong results. With billions of people using email, the environment is active and ready for the right type of content to captivate them. Email marketing leads to strong ROI returns, increased customer acquisitions, and improved consumer retention rates. --- > Discover expert paid media services including PPC, social media ads & programmatic advertising. Elevate your paid campaigns today! - Published: 2021-03-08 - Modified: 2024-08-01 - URL: https://www.elevatodigital.com/services/marketing/paid-media/ Money talks and paid media opens up the conversation between you and your target audience. Through calculated strategies and eye-catching design work, paid ads of all types can help land the right buyer at your doorstep. Paid media is all about putting yourself in the shoes of the customer -- using the right language and visual elements to make them stop and say, "I want to learn more. " Click. --- > Professional SEO services will elevate your digital presence and help drive lead traffic. Jumpstart a search engine optimization plan now! - Published: 2021-03-08 - Modified: 2024-10-21 - URL: https://www.elevatodigital.com/services/marketing/search-engine-optimization/ Search engines hold the entire internet in their algorithms, and SEO is the tool you need in order to share your voice with world. Getting past the gatekeepers that are Google and Bing requires a multi-level approach which combines technical adjustments with creative content to produce web pages that search engines will favor. SEO is as much an art, as it is a science -- and we're the perfect combination of Van Gogh and Einstein. --- - Published: 2021-03-04 - Modified: 2021-03-30 - URL: https://www.elevatodigital.com/services/multimedia/motion-graphics-animations/ It's the little things in life that make the biggest difference. The same goes for video. Motion graphics and animations can be applied to nearly any project or asset you have in mind. From websites to paid campaigns, a small animated component might just be the element that leads to that coveted click. --- - Published: 2021-03-04 - Modified: 2021-03-30 - URL: https://www.elevatodigital.com/services/multimedia/timekit/ First impressions mean a lot -- especially in the digital era. Your website serves as your online hub, where potential customers flow in and out. Delivering a memorable experience is essential for your site being more than just a 10-second pitstop to modern consumers. Open the door to a new generation of web engagement with TimeKit creations. --- - Published: 2021-03-04 - Modified: 2021-03-30 - URL: https://www.elevatodigital.com/services/multimedia/informational-educations/ People consume content for two reasons: entertainment and education. More than ever, informational videos have become a popular source for consumers to find answers to problems. From learning how to accomplish the next DIY project to finally understanding what is going on in the news, educational video content is being sucked up as soon as it's produced. If people have a questions regarding your service or product, you can almost guarantee they will watch an informational video about it -- and a few more after that. --- > Elevato offers comprehensive, high-quality graphic design services, including web design, logos, branding, and advertising. - Published: 2021-02-02 - Modified: 2024-07-18 - URL: https://www.elevatodigital.com/services/design/ Make your next project easy to use, modern, and beautiful. In the vibrant world of modern marketing, graphic design stands as the visual storyteller, seamlessly weaving together aesthetics and strategy to capture hearts and minds. It transforms abstract concepts into compelling visual narratives, making brands not just seen but unforgettable. Through the strategic use of color, typography, and imagery, graphic design shapes perceptions, evokes emotions, and drives action, creating a powerful bridge between brands and their audiences. Without the right design work, any brand is going to face an uphill climb. --- > Discover our multimedia marketing services designed to elevate your brand. From video production to webinars, we help drive results. - Published: 2021-02-02 - Modified: 2024-09-16 - URL: https://www.elevatodigital.com/services/multimedia/ Create powerful video visuals that don’t go unnoticed. Multimedia marketing services offer businesses a dynamic approach to engaging their audience by utilizing a blend of visual, audio, and interactive content across various platforms. These services include video production, graphic design, animation, podcasting, and interactive media, which are integrated into marketing campaigns to enhance brand storytelling and captivate consumers. By leveraging these different formats, multimedia marketing boosts engagement, improves brand recall, and creates a more immersive customer experience. Additionally, it enables businesses to deliver personalized and visually compelling messages tailored to target audiences, driving higher conversion rates and strengthening customer relationships. --- --- ## Team --- ## Testimonials - Published: 2021-03-03 - Modified: 2021-04-27 - URL: https://www.elevatodigital.com/testimonial/missouri-innovation-center/ (Full testimonial) --- ---