In the world of home improvement, word-of-mouth recommendations have been the cornerstone of marketing for decades. But as more and more homeowners turn to the internet to research and purchase home improvement products and services, home improvement businesses must adapt their marketing strategies to keep up with the times.
In this blog post, we’ll discuss 5 home improvement marketing strategies you need to try and why a mix of both traditional and digital marketing is often highly effective.
Why You Should Invest in Improving Your Home Improvement Marketing Strategy
In today’s competitive business world, it’s essential to have a strong marketing strategy to attract and retain customers. The home improvement industry is no exception, and with the increasing number of businesses entering the market, it’s important to differentiate yourself from the competition. By investing in digital marketing strategies such as SEO, social media, and PPC advertising, you can increase your visibility and attract more leads to your business.
Additionally, by building a professional website, maintaining an active social media presence, and offering valuable content to potential customers, you can build trust and credibility with your audience. By adapting to changing consumer behavior and offering online booking and communication options, you can cater to the needs and preferences of today’s consumers. Overall, investing in improving your home improvement marketing strategy can position your business for success and help you achieve your goals.
Mixing Traditional and Digital Marketing Methods
A mix of both traditional and digital marketing methods can be highly effective for home improvement businesses. Traditional marketing methods such as print ads, direct mail, and billboards can be particularly effective for targeting local audiences.
On the other hand, digital marketing methods such as social media advertising, search engine optimization, and email marketing can help businesses reach a wider audience and target specific demographics. By using a mix of traditional and digital marketing methods, home improvement businesses can reach a wider audience, target specific demographics more effectively, and build trust and credibility with their audience.
Ultimately, the most effective marketing strategy for a home improvement business will depend on their specific goals, target audience, and budget. By using a mix of traditional and digital marketing methods, businesses can create a consistent brand message and increase their visibility across multiple channels, which can lead to increased leads and sales.
5 Home Improvement Marketing Ideas to Help Scale Your Business
Here are some of the top home improvement marketing strategies to increase your sales grow your client base.
- Invest in SEO
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). By improving your website’s SEO, you can increase your visibility to potential customers who are searching for home improvement services in your area. Some effective SEO strategies include keyword research, on-page optimization, local SEO, and link building.
Keyword research involves identifying relevant high-search volume words or phrases users are typing into Google that are related to your home improvement business. Once you have found relevant keywords that you want your business to rank for on search engines, you can create a content strategy.
On-page optimization includes using relevant keywords throughout your website’s copy, optimizing images, ensuring title tags and meta descriptions are following best practices, adding internal links, and improving the user experience.
Investing in local SEO (Search Engine Optimization) is an essential part of any home improvement marketing strategy. Local SEO focuses on optimizing your online presence to appear in local search results for people searching for home improvement services in your area. Here are some reasons why investing in local SEO can benefit your home improvement business:
- Increased visibility in local search results
- Targeted marketing
- Gain a competitive advantage
- Improved user experience
Link building is an essential off-page SEO tactic that can improve your website’s authority and search engine rankings. When high-quality websites link back to your site, search engines view your website as a valuable and trustworthy source of information, which can result in higher search engine rankings.
- Utilize Social Media
Social media is a powerful marketing tool for home improvement businesses. By maintaining an active presence on social media platforms such as Facebook, Twitter, and Instagram, you can engage with potential customers and showcase your expertise. You can also use social media to promote special offers and discounts and to showcase your latest projects and positive online reviews.
Since social media is so heavily focused on visuals, consider getting professional photographs taken of your recent home improvement projects. This will help your business gain exposure and credibility online.
- Try Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is a form of online advertising where you pay each time someone clicks on your ad. This can be an effective way to drive traffic to your website and generate leads.
Google Ads is the most popular PPC platform, but there are also other options, such as Facebook Ads and Bing Ads. For home improvement businesses, PPC advertising can be particularly effective for targeting local audiences and promoting specific services or promotions. By using highly targeted keywords and location-based targeting, businesses can reach potential customers in their local area who are actively searching for home improvement services.
Additionally, PPC advertising offers a high level of control over your advertising budget, allowing businesses to set daily or monthly limits and track the performance of their campaigns in real-time. This makes it easy to adjust your advertising strategy and optimize your campaigns for maximum ROI.
However, it’s important to note that PPC advertising can be highly competitive, and businesses may need to invest in professional PPC management services to achieve the best results. Overall, PPC advertising can be a valuable addition to any home improvement marketing strategy, helping businesses to drive traffic, generate leads, and increase their online visibility.
- Leverage Email Marketing
Email marketing is a cost-effective way to stay in touch with potential and existing customers. By sending regular newsletters or promotional emails, you can keep your business top-of-mind and encourage repeat business. Be sure to include a clear call-to-action in your emails, such as a link to your website or a special offer.
For home improvement businesses, email marketing can be particularly effective for promoting seasonal or limited-time offers, announcing new services or products, and providing helpful tips or advice to your subscribers. To build your email list, you can encourage website visitors to subscribe to your newsletter, offer exclusive discounts or promotions for subscribers, or collect email addresses at events or trade shows.
When crafting your email content, be sure to personalize your messages and segment your audience based on their interests and behavior to increase engagement and conversions. By consistently delivering valuable and relevant content to your subscribers, you can build trust and loyalty with your audience and drive more leads and sales for your home improvement business.
- Showcase Your Expertise with Content Marketing
Content marketing is a long-term strategy that can help home improvement businesses establish themselves as thought leaders and experts in their industry. By creating valuable and informative content, businesses can attract and engage potential customers, build trust and credibility, and ultimately drive more qualified leads and sales.
One effective content marketing strategy for home improvement businesses is blogging. By regularly publishing blog posts on your website, you can share your knowledge and expertise with your audience and demonstrate your commitment to providing high-quality service. Blogging also helps to improve your website’s search engine rankings by providing fresh and relevant content for search engines to index.
Another effective content marketing strategy is creating how-to guides and tutorials. By sharing detailed instructions and tips on common home improvement projects, businesses can establish themselves as a go-to resource for DIY enthusiasts and homeowners. This can help to attract new customers and generate repeat business from satisfied customers who appreciate the value of your expertise.
Video content is also becoming increasingly popular for home improvement businesses. By creating engaging and informative videos, businesses can showcase their work, provide virtual tours of their showroom or office, and share helpful tips and advice. Video content can be shared on social media platforms, YouTube, and your website to reach a wider audience and drive more engagement.
In conclusion, home improvement businesses can greatly benefit from investing in a well-rounded marketing strategy that includes a mix of both traditional and digital methods. By targeting local audiences through traditional methods and reaching wider audiences through digital methods, businesses can increase their visibility, build trust with their audience, and ultimately generate more leads and sales.
As technology continues to advance and consumer behavior evolves, it is important for home improvement businesses to adapt their marketing strategies and embrace new tactics in order to stay competitive and successful in the industry.
Call Elevato for Your Home Improvement Marketing Needs
If you are looking to expand your business’s digital marketing efforts, look no further than Elevato. At Elevato, we specialize in all things web. This means we are able to offer a full host of services, including content marketing, SEO, email automation, paid media, social media management, and more.
Schedule a free consultation to discuss your home improvement marketing goals today!