Delta Builds Online Product Recall Tracking System for Pet Food Manufacturer


Delta Systems was asked to help a client in a crisis. A global pet food manufacturer needed a way to track thousands of incoming complaints and inquiries via phone call and email from across the United States and Canada.  Delta built a complaint and recall tracking system to be used at multiple call centers in separate cities as well as the corporate office. As the event unfolded and the story grew to lead the NBC Nightly News, Delta quickly moved the website to a server that easily handled the 2.4 million unique visitors the website received in the 4 hours following the broadcast.  The server didn’t even hiccup and remains in use to this day.  The system was then used during a subsequent incident. It has now been generalized to use for any type of product recall management – and can be customized and instantiated extremely rapidly.