Way more average marketing agencies exist, compared to great ones. There is a quote by author Bill Bryson that says, “In any human endeavor, there is going to be mediocrity. You’re going to find people who get money that they shouldn’t.” Amen, Bill.
Unfortunately, that’s the case in marketing. There are a lot of agencies that cut corners, perform shoddy work, and leave more to be desired. Venta Marketing is fueled by the idea of mastering the client experience. Aimed at fostering a world-class relationship between our clients, we are focused on breathing, eating, and sleeping our mantra: doing what we say we will do.
Part of delivering a preeminent experience to our clients involves being multi-dimensional, and adaptable to changing digital environments — Charles Darwin would be proud. As a full-service marketing agency, we want to be able to fulfill any advertising need a customer could possibly need. That’s why Venta isn’t built on a single marketing pillar. More services make us more stable, and more useful to any client.
“A full-service agency allows you to focus on the customer’s goals and then pick and choose the best services that align with their goals. We do not have to pigeonhole our customers and campaigns to 1-2 services.”
Max Prokell, Venta Marketing CEO
Here are six benefits that make full-service marketing agencies the swiss-army knives of the advertising world.
1. Cohesion – A Finely Tuned Machine
Undoubtedly one of the biggest positives to working with a full-service agency is knowing that the right hand is communicating with the left. Since a full-service agency is able to run multiple campaign styles, all from the same control room, you can rest knowing that no gaps are left unfilled. Your SEO campaign can collaborate with your paid media campaign to compare results, identifying what keywords, phrases, and other modifiers are generating the most useful traffic.
2. Expertise – Straight A’s
If you’re working with a full-service agency that is good at their craft, then the work done for your campaigns is going to be excellent across the board. From website design to video production, full-service agencies are able to offer multiple services because they are staffed with experts in several digital areas. When working with multiple agencies that only provide one type of campaign service, you run the risk of seeing inequality in results.
3. Scalability – The Seasons of Marketing
By having all your services housed by one agency, you are able to easily grow or shrink your campaign needs. Businesses have hot seasons and cold seasons, when a time of the year may be an unavoidable slow time for customers, you can effectively consolidate your marketing budget to save on overall expenses. Pick a single or a few select services you wish to keep running and move the leftover marketing budget elsewhere for the time being. Additionally, since full-service agencies are multi-faceted, they are prime candidates to help diversify and manage larger ad budgets.
4. Cost-Effective – Save Dat Money
Funneling all your campaigns through a full-service agency also presents cost-saving benefits. It’s the same economic theory to big-bulk suppliers like Costco and Sam’s — they more you buy, the individual item price gets driven down. Opting for multiple services at a single agency often provides a better deal, compared to picking services á la carte from multiple single-service agencies.
5. Innovation – Be New, Be Cool
Due to full-service agencies offering a wide array of opportunities, they are tapped into multiple sectors of marketing. As leaders in the advertising world, they dedicate a significant portion of weekly time toward education and discovery. In order to provide effective campaign results, agencies need to be up-to-date on best practices and pushing new ideas into implementation. The best marketing campaigns are the ones that don’t sit complacent in age-old techniques and standards but instead push the boundaries of what’s next.
“Of all things a leader should fear, complacency heads the list.” – John C. Maxwell
6. Flexibility – Pivot to Success
Ever work on a puzzle, and the piece just doesn’t fit until you finally pivot the piece one final time and it suddenly connects? Because same. But in relation to marketing, this is also very much the case. Sometimes certain campaign ideas flop — no other way around it. Things look good on paper, but in actuality don’t translate, that’s a tale as old as time.
By working with full-service agency, you have a new degree of campaign flexibility. Say PPC marketing just isn’t getting the results you need, a full-service agency can reexamine and reroute your ad budget into a different service that will align with your marketing goals. Compared to a single-service agency, if something isn’t working, they are unlikely to tell you to explore other marketing avenues — they are going to double down on a service that is giving you a bad ROI.
Looking for a Full-Service Marketing Agency?
At Venta Marketing, we are helping businesses meet their goals head-on. As leaders in the digital marketing industry, we are a full-service agency that knows the ins-and-outs of what makeup successful campaigns. Contact us if you are curious about how we can help you grow!